Craig Colman Email & Phone Number

Winchester, Ma, Us

Wilmington, Ma, Us

Natick, Ma, Us

Senior manager of record-breaking Demand Generation + Inside Sales team. Driving awareness, generating leads and nurturing prospects for Cognex’s AI and industrial machine vision solutions.• Helped Cognex set lead generation and revenue records for the Americas.• Leveraged digital marketing technology stack that includes: Eloqua, Salesforce, Pathfactory, DemandBase (ABM), Chatbots and Google• Analyzed cost per lead and cost per sales data to optimize online marketing and demand generation ROI.• Built and coached a highly effective 10-person team with Glint employee engagement scores that exceeded company average by 22%.

Rueil Malmaison, Paris, Fr

Drove full-funnel digital demand generation campaigns for Schneider Electric’s industrial automation, data center, edge computing, UPS, healthcare and building management sectors.• Developing integrated campaigns with a heavy emphasis on lead generation and driving interest and conversion with multi-touch email marketing• Increased effectiveness of lead generation efforts by over 20% with extensive A/B testing to optimize digital media and message mix.• Devised, tested and optimized customer journey and message maps to reengage customers and drive lifetime customer value.• Manged 6-person team creating behavioral go-to-market and demand generation strategies.

Framingham, Massachusetts, Us

Ensured insightful global communication strategies and impactful creative fueled Bose’s success against the biggest brands in the world (Amazon, Apple, Beats, Google, Sonos, Sony).• Senior creative strategist and brand steward leading team that developed the strategy and guided execution of global advertising campaigns with Bose’s internal creative group and external partners (Grey London, Grey New York, 360i New York, MediaCom).• Maximized brand alignment and creative impact of successful alliance/influencer content campaigns including: NFL, F1, and USSA.• Led cross-functional teams in development of full funnel customer journey and message architectures to maximize effectiveness of content across traditional and digital touch points.• Guided team development of insightful, actionable and effective digital strategies including: website, social, content and personalization.• Led positioning and creative development for Bose first FDA approved medical devices for hearing and vision.• Championed positioning and content market research initiatives to optimize and continuously improve work.• Built and mentored 5 person creative strategy team and member of leadership team that managed Bose’s internal agency.

Led teams developing integrated marketing and communication solutions for global travel brands. Clients include American Express Travel, Emirates Airline, and Harley-Davidson.• Helped turn post 9/11 North America from a region that was scared to fly an “Arab” airline to the most profitable region in Emirates’ global network.• Cultivated long-term client relationships necessary to take creative risks and grow agency revenue by over 80% in eight years.• Developed award-winning, integrated campaigns (digital, mobile, print, radio, TV, OOH) that helped Emirates Airline successfully expand from one market to eight markets across North America.• Managed brand strategy, print and digital direct marketing efforts that helped the American Express Travel agency network fight the online booking threat and increase revenue by 45%———ISM specializes in launching and building brands in the travel, lifestyle and luxury space. Our clients include Emirates Airline, Four Seasons Hotels & Resorts, American Express Travel and Fare Compare. We’re an interesting mix of big agency refugees, digital natives and client-side professionals, but to a person, we’re all strategic problem solvers. We successfully launched an Arabic airline in post-9/11 New York and helped it become the fastest-growing airline in the world. And over a 23-year relationship, we helped Four Seasons grow from 15 properties to more than 85 worldwide.

Boston, Ma, Us

Newly created position to provide strategic insight and marketing leadership required to reposition division to succeed in the most competitive continuing education market in the country.

Boston, Ma, Us

Partnered with ECD to lead development of EMC’s $15 million global brand and tactical marketing programs. • Launched EMC’s first global branding campaign and helped develop tagline they used for over 10 years -–“Where Information Lives”.• Pre and post market research testing revealed that the campaign increased unaided awareness by 400%, favorability by 300%, and likelihood to use by 400%.• Coordinated transcreation of campaign in 6 countries (US, Germany, France, UK, Japan, Brazil).

Master Of Business Administration, Mba

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Bachelor Of Science Business Administration, Marketing