Specializing in Omnicommerce, my career has spanned over 2 decades and 3 continents, and has allowed me the privilege and pleasure of working with award winning teams on some of the worlds most sought after brands, including P&G, Mondelēz, Sharp, GM Motors, HP, Canon and Guinness (on which I still conduct occasional research). I currently lead the creative charge at Liquid, The Middle East’s first and only independent agency fully dedicated to all things commerce. We give some of the region's most loved brands an unfair advantage at retail by creating ideas and strategies that directly inspire sales — In-store, online on social media and across marketplaces. Previously, I led the creative development in the regions first shopper marketing agency, Saatchi X, where I had the duel role of Executive Creative Director and Co-Chair of Saatchi & Saatchi X Worldwide Creative Board. I am passionate about creativity and believe in the behavior changing power of emotive ideas.
Listed skills include Creative Direction, Shopper Marketing, Integrated Marketing, Creative Strategy, and 29 others.