Liquid is the first Omnicommerce Agency in The Middle East.Omnicommerce is the commerce of change - it's commerce for a fluid world.Liquid uses retail reasoning guided by the shopper to explore & craft emotionally compelling insight & creative to give your brand an unfair retail advantage, whether in the store or on the screen. We inspire sales wherever, whenever and however for today's new retail expectation economy.

Extending my previous role duties, I became more involved in global network responsibilities when appointed by Global CEO Dina Howell to Co-chair Saatchi & Saatchi X Worldwide Creative Board with Global Creative Director Doug Van Andel.Responsibilities included coordinating monthly contact between creative board ECD’s from the US to China, inputting & locally testing updated global best practice guidelines, judging internal global network awards, and contributing to the success of X’s creative vision going forward.All previous local creative director duties were continued as before.Clients include;• P&G – Pampers• P&G – Head & Shoulders• P&G – Gillette• P&G – Olay• P&G – Ariel• P&G – Crest / Oral B• P&G – Herbal Essences• Mondelēz – Cadbury Dairy Milk• Mondelēz – Cadbury Flake• Mondelēz – Cadbury Caramel• Mondelēz – Cadbury Top Deck• Mondelēz – Toblerone• Arla – Lurpak• Arla – Puck• Arla – 3 Cows• Arla – Dano• Nestle – Nescafé• Sharp – Aquos TV• The Ritz-Carlton• Canon – EOS• The Change Initiative

Partnering with MD Richard Nicoll, I was one of the early members of the first Shopper Marketing agency in the Middle East, where my role was to define and lead the creative offering of Saatchi & Saatchi X Dubai.My responsibilities included hiring and managing the creative teams, new business pitching, brand strategy, conceptualization and delivering results-driven inspired creative to our clients across the MENA region.See client list above.

I led the Integrated department in Impact Proximity, and was responsible for a dedicated team within a wider creative department. We worked in tangent with the BBDO agency and developed loyalty programs, CRM, direct mail, and BTL collateral for a wide range of clients including;• Emirates Airlines• Emirates Skywards• General Electric• DaimlerChrysler• HP• Pizza Hut• Dubai Gold and Commodities Exchange

I initially joined what was then Black Pencil, a boutique agency within Leo Burnett, which shortly merged with Arc Worldwide. In the UAE, Arc had a particular bias towards digital, and I was tasked with integrating the retail, direct and shopper marketing capabilities. Clients included;• GM Motors – Cadillac• GM Motors – Chevrolet• GM Motors – Hummer• GM Motors – GMC• Enoc Eppco• Emirates NBD (National Bank of Dubai) • Al Waha Beverages

• O2 Mobile• Škoda

• The Amsterdam Arena

• Diageo – Budweiser• Diageo – Guinness