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As a highly experienced marketing leader with over 18 years in the eCommerce, mobile communications, and cloud software industries, I have a wealth of expertise in both B2B and B2C marketing. I am a strategic thinker with a Master's in Business Studies and a BA in Business Information Management, equipped with the skills and knowledge to drive business growth and customer acquisition. My track record includes successfully launching and scaling products and services and executing marketing campaigns that consistently deliver strong results and drive business success. I have confidence in my abilities to develop and implement successful marketing strategies that increase exposure for brands and generate customer engagement.Specialities: Adobe Creative Suite, Microsoft Office, Content Creation, Video Editing, UI & UX design, Salesforce, Blogging, Social Media Marketing. Interpersonal & Communication Skills.
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Partner Marketing Senior Director Uk&IDentsu Mar 2024 - PresentTokyo, JpAt dentsu, we create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.My role includes:Developing and overseeing the delivery of our partner marketing strategy across the One dentsu practice areas including Creative, CXM and Media.Own the activity calendar across events, thought leadership, lead gen and brand campaigns across multiple partners to support pipeline and brand building among our partners, the industry and within our own organisation. Work closely with the wider EMEA marketing and alliances growth teams to drive dentsu's integrated growth strategy.Work collaboratively with Merkle's EMEA clusters (UK, DACH, NE, and Spain) to drive centralised marketing activity to support regional business with our key partners, driving consistency and efficiency across regional campaigns supporting partner relationships and building our brand. -
Marketing Director, Merkle Uki Salesforce PracticeMerkle Mar 2017 - Apr 2024Columbia, Md, UsMerkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. Merkle UKI is a leading Salesforce Summit Partner across UK and Ireland. Pexlify was successfully acquired by Merkle, a dentsu company, in 2022 and we fully integrated into Merkle in Oct 2023. As Head of Marketing for Pexlify, my responsibilities included:* Define the Value Propostion and Go-To-Market strategy* Manage the digital marketing team.* Produce sales & marketing collateral - proposals, website copy, videos, blog posts, social media, presentations & brochures, etc. * Develop customer references, testimonials and case studies.* Manage in-person & virtual events (trade shows, webinars, etc.)* Produce, edit & host 'The Perspective Podcast'* Wireframing and UI/UX Prototyping in Adobe XD. -
Head Of Product Marketing - Leaptree.ComPexlify Enterprise Solutions Mar 2017 - Oct 2020Dublin, IeBring 'Leaptree', our Revenue Performance Management platform, to market.• Act as Product Marketing lead to ensure all product materials are fit for purpose.• Work collaboratively with the technical team on product development.• Product Evangelist providing compelling thought leadership for the product. -
Marketing ManagerCoca Studio Oct 2016 - Mar 2017Digital Design, Website Development & Online Strategies tailored for Small & Medium Businesses.My responsibilities include:*Develop and create best-in-class brand relevant content for COCA Studios website and social media channels, including articles, photos, videos, etc.*Create compelling, high-impact content that resonates with our audience.*Spearhead social strategies and approaches for marketing campaigns.*Produce Social Media & Content Marketing Strategies for COCA Studio's clients in a range of industries.*Maintain the social media editorial calendar and coordinate the creation of new social content across all channels.*Measure, analyse and report on qualitative and quantitative community insights.*Define metrics and track business results.
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Product Marketing SpecialistXsellco Jan 2016 - Aug 2016Dublin, Dublin, IeXSellco is a leading eCommerce SaaS company that provides smart, powerful, problem-solving software to the online selling community.Responsibilities included:*Establish and clearly articulate propositions and messaging for XSellco's suite of products, based on consumer insights and market trends.*Work closely with the Paid Acquisition and Sales team to establish key product messaging in all campaigns and customer interactions.*Support the Content team in production of blog posts, webinars and other key content resources that clearly position the key benefits and features of XSellco's products*Collaborate with the Customer Success team to continually refine our propositions based on customer needs and feedback.*Develop up-sell strategies that maximise product adoption and customer lifetime values.*Ensure that all onsite customer journeys are intuitive, and that we are delivering the right message at each point in the conversion funnel.*Stay on top of industry trends and competitive developments. -
Head Of Product Marketing & ContentTrakax.Com Apr 2007 - Dec 2015Dublin 2, Dublin, IeAchieved success in gaining over 5 million downloads of our PC product and +100k downloads for our Android product, including ringing the Nasdaq Bell to open the New York Stock Exchange. Product Management: *Achieved the goal of bringing two extremely well-received products (trakaxPC and trakax for Android) from ground-up to commercialisation. *Collaborated with Partner's development, sales and marketing teams to help bring product to Chinese marketplace. *Consult with engineering and design team on the development of all multimedia products before reaching the marketplace. *Manage relationships with outsourced partners, such as our mobile engineering team based in the UK.Product Marketing: *Developed Positioning & Messaging Framework documents, Product Launch Checklist and Go-To-Market strategy. *Created in-depth video tutorials that demonstrates how to implement all features and functionalities of the applications. *Create FAQ and Support collateral for customers. *Spearheaded content marketing campaign including Guest Blogging. *Create content for corporate website, sales presentations, email campaigns, etc. *Excellent knowledge of Digital and Inbound Marketing. *Create & Manage Facebook Ads and Google Adwords Campaigns. *Strong understanding of video content marketing, production and editing.Team Leadership:*C-level meetings with Senior Executives from large multinational telecommunications companies in South Korea and China which lead to NDA’s and formal contracts being signed. *Responsible for product presentations of Mobile and PC products to potential clients. *Organized and provide product demonstrations at trade shows such as the Mobile World Congress (GSMA) in Barcelona, SXSW in Austin, Texas, The WebSummit in Dublin and the CES conference in Las Vegas -
Assistant Product And Customer Support ManagerTrakax.Com Apr 2004 - Apr 2007Dublin 2, Dublin, IeSelected achievements: *Key member of team that secured the licensing of our “StikAx” product to the “Ministry of Sound” entertainment company based in London, UK.*Developed the PR and marketing strategy with our PR Company “Making Waves” in the UK.*Launched and presented product in the Ministry of Sound Nightclub, London.*Part of the negotiation team that signed contracts with PC World and Argos for StikAx product.*Responsible for creating customer support materials, FAQ’s, etc. for StikAx product.
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Licensing AgentDepartment Of Commerce, Office Of Fair Trading, Sydney Nov 2003 - Mar 2004Responsible for granting business and real estate licences to applicants which also involved full police background checks. Responsible for collecting all monies from applicants and providing up to date accounts daily.
Colm Barry Skills
Colm Barry Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
Dublin Business SchoolMaster In Business Studies
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Dublin Business SchoolBa In Business Information Management
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St. Mary'S College C.S.Sp.German
Frequently Asked Questions about Colm Barry
What company does Colm Barry work for?
Colm Barry works for Dentsu
What is Colm Barry's role at the current company?
Colm Barry's current role is Partner Marketing Senior Director at Dentsu.
What is Colm Barry's email address?
Colm Barry's email address is co****@****kax.com
What is Colm Barry's direct phone number?
Colm Barry's direct phone number is +353167*****
What schools did Colm Barry attend?
Colm Barry attended Marketing Week Mini Mba With Mark Ritson, Dublin Business School, Dublin Business School, St. Mary's College C.s.sp..
What are some of Colm Barry's interests?
Colm Barry has interest in Head Coach Of St, International Travel, Mobile Application Development, Mary's Rfc Junior 2nd's Rugby Team, Photography, Video Editing And Production, Sales.
What skills is Colm Barry known for?
Colm Barry has skills like Management, Mobile Devices, Social Media Marketing, Social Media, Mobile Applications, Blogging, Marketing, New Business Development, Email Marketing, Multimedia, Product Development, Digital Media.
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