Multi-award-winning Sales and Marketing professional with over 25 years experience in the advertising industry including 20 years in Digital Marketing.Founder and Director of 80/20 Digital providing strategic digital marketing and lead generation solutions to the Australian SME market. Expert knowledge of Google Ads pay per click advertising (PPC), search engine optimisation (SEO), strategic website consulting, website design, copywriting, social media marketing and email marketingExperienced sales manager at a national level with a proven track record of success performing in a hands-on leadership role in a start-up division, pioneered Search Engine Marketing in Sensis Yellow Pages.Strong leadership skills with the ability to articulate and execute a vision, secure stakeholder buy-in at all levels of the organisation and creatively engage staff to deliver with excellence. Highly proficient marketing skills including brand development, positioning and management, website development, copywriting, direct marketing and sales collateral development.