Utilizing my wealth of CPG/FMCG knowledge to provide businesses effective means to build brand awareness, increase revenues & drive profits.· Providing start-ups a roadmap to recruiting the right team, sustainable manufacturing, brand building & marketing and route-to-market strategies· Diving deep with small to mid-size businesses to uncover hinderances, low hanging fruit and long-term strategies to increase revenues & bolster profits.

HQ Management Team | Strategy & Insights, Marketing, Trade MarketingBuilt and led a department which was imbedded as a strategic partner to all departments and stakeholders. We focused on constant business evaluation, business intelligence automation, the constant of change and strategic recommendations to win. Liaison to our Global & America’s Region Strategy Teams.· Complete business evaluation, planning and execution pre/post-merger with 2 other companies· We were well known as the keys to stakeholder alignment across all departments· Our year 1 strategic recommendations resulted in over 150 million sticks of incremental volume & thousands of new doors· From the ground up, we created a best-in-class interactive & automated data platform which was used across all departments (Marketing, Sales, Legal, Management) to make better decisions faster.· JTI operates in over 120 countries and employs over 40,000 people worldwide. Our department played a key role in communication and collaboration with HQ in Geneva, Switzerland.

HQ Operations | Marketing, Sales, Trade Marketing, Customer Service GroupMy journey began with Logic in their infancy. Under my marketing and sales leadership, we developed and grew the brand to be #1 in the USA by 2014. In 2015 we successfully sold the company to Japan Tobacco International and operated as a standalone company until 2018.· Restructured and led Logic’s marketing efforts to meet the appeal of consumers at large and major retailers throughout the country· Broadened Logic’s wholesale and retail footprint to over 40,000 outlets, including the development of trade marketing programs to keep Logic strong and trade partner’s profit lines healthy.· Led the development of Logic Pro & VapeLeaf product lines - from consumer focus groups to product design/manufacturing, marketing, route-to-market and consumer activation.· Learned the valuable lessons of conducting international business – from navigating an international organization post-acquisition to adaptation of my working and management style to cultures around the world.

Sales Operations | Total USA Responsibility

Marketing | Cigarettes, E-Cigs, Edible Grocery, Non-Edible Grocery & Frozen FoodsMy career with The Pantry was truly invaluable in that it was the foundation of all my success in the future. In Operations, I learned how to manage and develop people from all walks of life. Operations also engrained the consumer experience and ground level execution deeply into all that I do. In Marketing I learned how to navigate within a corporate organization, and what it means to align people from teammates all the way to department stakeholders.· In Marketing, my 2 key accomplishments were - 1. pioneering the creation of an E-Cig category (first c-store chain in the USA to do this) resulting in nearly $12 million in incremental revenue year, and 2. Aiding in the design and leading the implementation of an automated stock replenishment system for stores.· In Operations I was known as the “Fixer”. I earned my reputation by willingly taking on the worst performing stores & districts, and turning them around. I held multiple organizational awards from Top Revenue to Top EBITDA.

Field Operations | Multi-Unit Management

Field Operations | Single-Unit Management