Colt Foutz Email & Phone Number

New York, Ny, Us

* Leads global digital content practice across SEM, SEO, Social and Emerging Media* Directs development of best practices and processes in all markets for digital content development* Coordinates recruiting and training of in-market digital content specialists for EMEA, APAC and Americas* Leads development and improvement of digital content service offerings and analytics and tool suites for all global markets* Engages with clients and prospects to craft strategic proposals for international SEO and SEM* Directs U.S. English digital content team

Chicago, Illinois, Us

* Directs internal Creative team of 5 editors and external freelance team of 45 writers, developers and designers responsible for cross-channel messaging and keyword strategy for 300 clients across 8 agency brands.* Owns relationship with Performics, our oldest and largest agency partner, and leads 3 Search operations managers and 12 Search associates.* Led development of CRM systems; in Zoho, to manage 200 weekly Creative projects; in Salesforce, to manage 55,000 campaigns and $500M annual spend.* Directed development of companywide quality assurance initiative, including best practices library and error-tracking dashboard.* Led development of translations center for excellence, testing vendors, negotiating pricing and rolling out new offering.

Chicago, Illinois, Us

VivaKi was established in 2008 to accelerate the digital transformation and expertise of Publicis Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic consumer landscape. We achieve this by scaling the products and solutions clients need today, while incubating the tools they will need tomorrow.As Associate Director of Creative Services:* reports to VP, Paid Search* leads team of five creative managers and coordinators and their teams of 50 copywriters and developers* establishes best practices, workflow processes, communication tools and training methods* recruits and hires all creative talent* develops new creative offerings and proprietary tools* engages with agency account teams and clients to launch and develop new creative business* evaluates and maintains external partnerships with engines, platforms, vendors and software/technology companies to boost scale and efficiency in research, writing, translation and optimization tasksMy team is a centralized hub for creative tasks, partnering with Publicis Groupe agencies including Performics, Digitas, Starcom MediaVest Group, Spark, Razorfish and others. We deliver high-quality, efficient, cost-effective solutions for creative work, including advertising copy, back-end optimizations and strategic recommendations for Paid Search, content networks, social media, SEO and online marketing. We tackle hundreds of projects each week for more than 300 of the world's top brands, including Microsoft, HP, Kohl's, Walmart, General Electric, Allstate, Toyota, Johnson & Johnson, Reckitt Benckiser, Anheuser-Busch and many more.

Chicago, Illinois, Us

Oversees two creative teams and their managers in the VivaKi Nerve Center. One, a team of 25 copywriters specializing in messaging for Paid Search, content, mobile and social networking platforms as well as search engine optimization (SEO). The other, a team of 20 Paid Search keyword developers. Responsible for: hiring, training and on-boarding creative resources; developing proprietary tools and processes that enable high-volume creative output at maximum efficiency; setting objectives for customer service that ease utilization and foster high satisfaction among a client base that includes a half-dozen traditional and new media agencies with Fortune 500 books of business, encompassing 200 of the world's top brands.

Chicago, Illinois, Us

Assigned and edited the work of 17 copywriters specializing in developing advertising messaging for Paid Search, Content Network, social media, mobile phone and other platforms. In role as manager of copy development for the Search Hub, coordinated writing workflow from several agencies partnering with the VivaKi Nerve Center, including Performics, Digitas, Starcom MediaVest Group, Moxie Interactive, Spark Communications and others. Prepared client presentations and pitches, consulted on creative strategy and developed new processes and offerings that drive efficiency and messaging quality.

Paris, Fr

Assigned and edited the work of 15 copywriters; trained new writers and developed client training sessions; managed the daily workflow of advertising messaging from more than 100 clients across verticals including retail, pharma, automotive, educational, financial and high-tech.

Paris, Fr

Specialized in writing paid search, Facebook and content network advertising copy for industry-leading search engine marketing firm. Clients included Hewlett-Packard, Walgreens, Kohl's, United Airlines, Patagonia, Northern Tool, FTD, Coastal Contacts, The Art Institutes and several dozen others.

Chicago, Il, Us

Developed weekly curriculum for semester-long individual and group tutoring/classroom sessions in writing fiction and nonfiction; trained students to recognize and develop their writing voice and to hone insight into story audience, craft, forms and process.

Spent nearly three years interviewing more than 200 leaders, musicians, parents and fans throughout drum corps to profile The Cavaliers and their founder/president Don Warren in my book, Building the Green Machine: Don Warren & Sixty Years with the World Champion Cavaliers Drum & Bugle Corps.

City Government Reporter, Naperville Sun (2003-06)Staff Writer, Downers Grove Sun (2001-03)

Sandusky, Ohio, Us

City Government Reporter (June to October, 2001)Feature Writer (August 2000 to June 2001)

Ba, Creative Writing

Mfa/Ma Dual Degree, Creative Writing/Teaching Writing

Diploma With High Honors