Colt Gonzalez Email & Phone Number

Fort Wayne, Indiana, United States

Analyze key data and leverage it to create winning campaigns across Sweetwater, Gear Exchange, and Band & Orchestra channels. Strategize for optimizing the delivery of paid media ads across digital platforms including Meta Suite, Criteo, YouTube, and TikTok. Determine and select the best new products and promotional items to be featured in campaigns to create strong conversions across all parts of the buyer journey. I also delegate new ad creative requests to appropriate team members and work closely with many teams at Sweetwater, ensuring that all campaigns are cohesive and on-brand.

Columbia City, Indiana, United States

Research, strategize, and implement a winning digital marketing strategy across organic and paid social media, e-mail, blog, SEM, and SEO platforms. Design and implement strategic webpage experiences to enhance the consumer and dealer experiences on our website. Collaboratively develop business strategies and goals with key personnel. Create video and photo content to help tell the Landmaster story.Key Achievements:-Rebuilt and revitalized the entire social media strategy from the ground up.-Created marketing strategy from the ground up alongside the marketing director that would elevate the brand to new heights. This included digital and traditional marketing formats, events, search engine marketing, affiliate marketing, and co-op programs.-Created, in tandem with the marketing director, the Landmaster branding guide including elements essential to positive internal culture and wellbeing.-Spearheaded community outreach efforts to get Landmaster more involved in the community, locally and nationally. I pitched this change and then worked with a small internal team to get these efforts off the ground.

Fort Wayne, Indiana, United States

SEM/Digital ad buying and placement for Google, Microsoft, and various social media platforms. Responsible for the research, planning, development, and implementation of social media and digital content marketing on all corporate social media platforms. Media optimization. Work in a collaborative environment with communications and marketing staff to consistently promote and maintain a strong corporate image.Key Achievements:-Helped lead an initiative to successfully move SEM from an agency to in-house.-Devised a plan with team members to pinpoint the amount earned from specific marketing channels. This is a key feature they were missing before my arrival. Almost $4m in quoted premium in 2022 equalling 2,855% ROAS from SEM alone.

Fort Wayne, Indiana

Premier automotive photography service for personal and commercial purposes. Photography, news, and blog.

Fort Wayne, Indiana

Digital Marketing and Content Creator for the Sweet Family of Companies including Sweetcars, Sweet Aviation, Sweet Helicopters, Mynett Music, Longe Optical, Aviation Specialty Insurance, Sweetwater Studios, Sweetwater Academy, Sweetwater Pavilion, The Kaizen Center and Lakeland Internet. Organic and paid advertising. Brand advocacy, community management, videography, photography, ad strategy.Key Achievements:-Developed winning marketing strategies for each of the 11 Sweet Family Companies that included brand identities, advertising plans, and social media plans.

Fort Wayne, Indiana

Videographer and editor for Sweetwater and Sweet Family of companies including Sweet Cars, Sweet Aviation, Sweet Helicopters, Sweetwater Academy, Mynett Music, and Longe Optical.

Pensacola, Florida

A Sweetwater company. In this role, I was solely responsible for paid and organic social media strategy and execution. Google Analytics reporting and Google Ads experience to better reach potential nationwide AVL customers. Other responsibilities included photography, videography, some website development, WordPress, and assisting with event coordination.Key Achievements:-Completely took reigns of a failing social media program and turned it around to be a powerhouse in the AVL B2B space. Through unique community outreach opportunities and attention to detail, I was able to successfully increase our social following on all platforms, raise overall company awareness, and generate new business.-Pitched and kickstarted a winning SEM plan utilizing Google Ads to show up for prospects further along the marketing funnel. A key win here was winning a 13-branch church organization off one inquiry. Prior to this the company was not using SEM as part of their plan.

Pensacola, Florida

Pensacola, Florida

A Sweetwater company. My primary responsibilities included generating sales leads for our sales team in various industries including house of worship, sports, entertainment, education, and more all across the United States. Other responsibilities in social media, event coordinating, and google analytics.