Develop and deploy sales & marketing strategy for Solar Ops.

Providing sustainable solutions for commercial and industrial businesses in Colombia. Range of services include energy analysis, solar installation, lighting, & more.

Having worked in the Digital Marketing space since 2009, I specialize in Demand Generation and Product Marketing. I advise, design and implement SEO, SEM and Media buy strategies along with customer acquisition flow optimization. My experience essentially runs the gamut; I've worked with companies that spend more than $30mm annually, while I've also helped build a strategic Marketing plan for small businesses from scratch. Below are a few of my credentials-Consultant May 2014 - CurrentSelf - Medellin, COProvide consulting for companies requiring services in Inbound Marketing and Demand Gen including but not limited to: SEO, SEM, landing page optimization, paid media, data & analytics, A/B testing, conversion optimization, business strategy, and international expansion.* Served as Digital Marketing Manager for a construction management software company. Responsibilities included: SEO, SEM, conversion optimization, data & analytics, tracking & pixel implementation, landing page testing, and customer acquisition flow optimization.* Served as Digital Marketing lead for an emergency medical certification provider. Responsibilities included: domain migration, frontend coding, conversion tracking & optimization, data & analytics, SEO, SEM, Social.* Served as Search Marketing Manager for a cloud-based log management and analytics service provider. Responsibilities included: SEM, data & analytics, tracking and pixel implementation, conversion optimization, and landing page optimization.* Served as Digital Marketing Manager for a non-profit which helps underprivileged youths in sub-Saharan Africa. Created and implemented a multi-tiered strategic Digital Marketing plan including Social, SEO and Media.* Served as Digital Marketing Lead for an e-commerce company. Responsibilities included: SEO, landing page creation & optimization, data & analytics and conversion flow optimization.

 Optimize user experience of digital products through Organic and Paid Search analysis Design and implement customer acquisition strategies across multiple devices Analyze digital performance and present strategy on a weekly basis to Marketing leadership Manage SEM campaigns for all digital products (GoToMeeting/Webinar/Training/MyPC/Assist)

 Manage Paid Search accounts for Collaboration Line of Business (GoToMeeting, GoToWebinar, GoToTraining) Correlate and qualify data from various sources including Marin Software, Adobe Omniture, Moz, & Salesforce Utilize systems such as Marin Software, Optimizely, Google Analytics, Moz & Hubspot for tracking, testing and strategizing.

 Managed and maintained large Paid Search campaigns for Coca-Cola® and its branching brands, Yahoo, Ticketmaster, Petsmart, Fotolia, Common Sense Media & other clients Trained new hires on managing responsibilities including optimizing campaigns, learning in-house technology, analyzing reports, and effectively communicating with clients Reported and corresponded with clients daily on campaigns, performance reports and strategic recommendations