Conducted extensive industry research and analysis to build an innovative go-to-market strategy that aligned vision, product development and position, engineering, pricing, sales, and distribution channels.Developed detailed SaaS financial model and pricing framework to have a better understanding of our potential unit value.Defined and optimized the customer lifecycle, mapped the customer journey, and implemented standard tracking & management processes for each point of the journey.Interviewed the various stakeholders to capture data on their values, priorities, and synthesized feedback into data to develop product strategy; collaborated with engineers to develop product map and crafted features.

Business Development and Corporate StrategyReviewed and valued non-core company assets, presented key findings which helped lead to a divestiture of $90 million which strengthened company's balance sheet to provide liquidity and position company for future investments. Performed extensive due diligence and presented key findings on over 330 company operated wells, 2,445 leases, and covering 52,000 acres that led to zero defects claimed and a $102 million divestiture.Process Improvement and Business OptimizationProactively optimized process and established key statistics to monitor over 500 producing wells by working cross-functionally with Engineers, Sub-Surface, and GIS; presented new processes to management, solely implemented new processes which resulted in cost savings to company asset. Proactively created strategic process to integrate pipeline data into the company database which allowed the data to be accessible across multiple business units at all times.

Preformed due diligence on surface contracts and prepared title defect reports to present to Land and Business Development in support of large company acquisition.Managed a number of research teams and have solely worked on divestiture projects to divest Company assets in Oklahoma, Utah, North Dakota and Wyoming.Maintained spreadsheets to track committed and spent dollars for the Land Budget; compiled, developed and distributed weekly reports to Land Managers, Asset Team Managers, and Planning. Provided Accounting Dept. with monthly reports for their use in compiling month-end accruals.Created processes to monitor outside-operated wells to ensure Company has upheld their contractual obligations with their strategic partners.Re-structured how Company handles the acquisition of Right-of-Way and Pipeline line agreement in South Texas to save over three million dollars in the 2012 budget.Provided Land Department with detailed reports during Company divestiture opportunities.

Reviewed County records to determine current mineral interest owners in subject tracts of landEstablished key business relationships with oil and gas stakeholdersNegotiated terms to execute Oil and Gas leases with mineral interest ownersDrafted Oil and Gas Leases and Surface Contracts Performed due diligence on held by production acreage to determine the un-leased formations