Colton Dirks Email & Phone Number

United States

► Develop, customize, and implement multilingual Content Management System (CMS) solutions to insure Top Search Engine Page Rank with high Click-through Rates (CTR).► Expert knowledge of multilingual Search Engine Optimization, Technical SEO, Semantic SEO, and Generative AI Engine Optimization (GEO) for All major search engines, Google Ads Marketing (PPC-PPA-CPC-CPM-Display), E-commerce Sales Funnel Development & Implementation, Social Media Marketing (SMM), Social Media Optimization (SMO), SEO Copywriting & Content Marketing.► Utilize HTML5, CSS3, SCSS, AMP, JavaScript, PHP, MySQL, Semantic Structured HTML5 Microdata & JSON-LD (Schema.org), Content Management System Programming (WordPress, Magento, Drupal, Joomla), Google Search Console (GSC), Google Business Profile (GBP/GMB), Ahrefs, Search Atlas. KWfinder, SEMrush, Screaming Frog, YEXT, Moz, URL Rewrite, 301/302 redirects, RSS, robots.txt & .htaccess, Nginx, XML Sitemaps.► Perform custom technical SEO site audits to ensure content is crawl-able and optimized for the proper keyword(s). Conduct site security audits, database customization & management.► Perform custom Semantic SEO and Generative AI Engine Optimization (GEO) audits to ensure content is eligible for citation in AI generated search results provided by Google (SGE, Gemini, Magi), Microsoft Copilot, OpenAI ChatGPT.► Expert level knowledge of Google Tag Manager, Google Analytics GA4, Google Ads, Looker Studio, Bing Ads, Duck Duck Go Ads.► Expert level knowledge of Google AI (https://ai.google/), Microsoft AI, ChatGPT and their applications in content creation, search rank, dynamic site creation.

Greater Denver Area

► Performed custom Search Engine Optimization (Technical SEO) audits which required in-depth knowledge of PHP, HTML/HTML5, CSS/CSS3, JavaScript, Microdata/Structured Data, SQL, and Google RankBrain.► Implemented changes to current legacy content management systems using PHP, HTML/HTML5, CSS/CSS3, JavaScript, Semantic Structured HTML5 Microdata & JSON-LD (Schema.org), and mySQL to improve SERPs and page rank.► Developed new franchise/franchisee web portals using WordPress and/or Drupal to improve SERPs and page rank.► Managed WordPress/Drupal installations as well as legacy custom content management systems.► Managed franchise/franchisee websites, business listings (Google My Business, Bing Places, Yelp, Foursquare, LinkedIn, etc.), social media, as well as online reputation notification systems.► Worked with franchise development to implement custom Search Engine Marketing (PPC-PPA-CPC-CPM) via Google AdWords and/or BingAds as well as on-page SEO to insure optimal ROI/ROAS. Consistently achieve 20% to 50% Click-through Rates (CTR) on PPC ads.

Qingdao, Shandong, China

Overview:Founded in 2004 as Qingdao's original city guide, That's Qingdao has now turned into a "lifestyle blog" about everything in Qingdao - covering historical attractions, news, events, music, sports, food, restaurants, bars, nightlife, and local business.Responsibilities:► Provide and manage digital marketing (Technical SEO, SEM-PPC-PPA-CPC-CPM, SMO, SMM), business development research & support.► Develop and/or assist in developing white papers, SEO copywriting web content, and industry thought leadership for external publication and marketing.► Analyze complex business/financial data in combination with website analytical reports to develop innovative global SEO-SEM-PPC-CPC-CPM-SMO-SMM solutions.► Provide effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Motivate and negotiated effectively with key employees, top management, and client groups to take desired action.► Provide and manage technical support for content management systems, network security, search engine optimization, search engine marketing, social media optimization, online PR & copywriting.Articles and events referenced by top news portals such as FOX, BBC, and CNN, as well as Kayak travel, Lonely Planet publications, and National Geographic Travel. Recognized by Harvard Business School for our support of the MBA Program FIELD Global Immersion in Qingdao, China. See certification bellow:

Qingdao, Shandong, China

Overview:Founded in 2004 to help with the relocation of individuals and businesses to Qingdao China and its urban areas, the Qingdao Real Estate & Relocation Team (QDRE) has the most extensive property list with access to all of the top real estate agencies' listings in Qingdao. We take the leg work out of your search for the ideal property at no additional cost.Our clients have included 2008 Olympic athletes and their families from around the globe as well as multinational giants such as BMW, UPS, FedEx, TRW, Durex, IMC Center, Lucent Technologies, Sony-Ericsson, Intel, Hisense, Haier, Volvo Ocean Race, Clipper Round the World Yacht Race, and various governmental agencies.Responsibilities:► Provided and/or managed digital marketing (Technical SEO, SEM-PPC-PPA-CPC-CPM, SMO, SMM), international sales, business development research & support. Responsible for multi-national contract negotiations.► Developed and/or assisted in developing white papers, SEO copywriting web content, and industry thought leadership for external publication and marketing.► Analyzed complex business/financial data in combination with website analytical reports to develop innovative global SEO-SEM-PPC-CPC-CPM-SMO-SMM solutions.► Provided effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Motivated and negotiated effectively with key employees, top management, and client groups to take desired action.► Provided and/or managed technical support for content management systems, network security, search engine optimization, search engine marketing, social media optimization, online PR & copywriting.Recognized by Harvard Business School for our support of the MBA Program FIELD Global Immersion in Qingdao, China. See certification bellow:

Qingdao, Shandong, China

Overview:Founded in 2007 as a spin off of That's Qingdao, Qingdao China Guide focuses on business listings centered around the attractions, events, festivals, and entertainment that make Qingdao a great place to work, live, and play. As a non-profit organization, we provide a gateway through which foreign travelers, expats, and local people share their personalized reviews & insights about local businesses, attractions, events, and entertainment in China's Sailing City.Responsibilities:► Provided and managed digital marketing (Technical SEO, SEM-PPC-PPA-CPC-CPM, SMO, SMM), international sales, business development research & support.► Develop and/or assist in developing white papers, SEO copywriting web content, and industry thought leadership for external publication and marketing.► Analyzed complex business/financial data in combination with website analytical reports to develop innovative global SEO-SEM-PPC-CPC-CPM-SMO-SMM solutions.► Provided effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Motivated and negotiated effectively with key employees, top management, and client groups to take desired action.► Provided and managed technical support for content management systems, network security, search engine optimization, search engine marketing, social media optimization, online PR & copywriting.

Sacramento, California Area

► Prepared and organized lectures, labs, and seminars for Cisco Certified Network Associate (CCNA) Academy training.► Graduated over 100 students who passed their Cisco Certified Network Associate (CCNA) exam.► Installed, maintained, and utilized Linux servers running Apache, Squid, SSL, FTP, TFTP, DHCP for onsite localization of curriculum.

Sacramento, California Area

► Aligned California state educational systems with current enterprise-wide IT standards.► Project managed 1.5 million USD of the California State Digital High School Grant.► Coordinated staff training; implemented new district technology guidelines and goals.► Provided project analysis, reports, and evaluations well ahead of schedule.► Public Relations contact for progress details and project goals.

M.S., Biology - Biomedical Engineering

Activities and Societies: Swim Coach & Life Guard Neurophysiology with emphasis on the biological interface between computerized.

B.S., Physiology

Activities and Societies: Academic All-American (Swimming) Academic All-American, Swimming. All-time Letterwinner, Swimming & Water Polo..

Bachelor Of Science - Bs, Physiology, General