I am a Digital Marketing Specialist with extensive experience crafting and executing paid and organic social media campaigns for businesses across a wide range of industries. My unique strategy utilizes a data-driven approach to expand brand awareness, increase followership, and ultimately increase revenue by initiating the sales funnel. Specific Industry Experience: Food & Hospitality, Real Estate, Energy, Sports, Travel, Mortgage, Fundraising, Entertainment and Lending.Specialties include: Facebook / Instagram Advertising, Google Search / Display Advertising, Organic Social Media Marketing, Email Marketing, Reporting / Analytics, Leadership and Business Development.
Power Marketing Company
View- Website:
- powermarketingcompany.com
- Employees:
- 16
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Founder And CeoPower Marketing CompanyPittsburgh, Pa, Us
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Founder & CeoPower Marketing Company Jan 2022 - Present
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Leadership TeamSantonastasso Enterprises Llc Jan 2022 - PresentBridgeville, Pennsylvania, Us -
Podcast HostMy Bff Social Mar 2020 - Dec 2021Pittsburgh, Pennsylvania, UsI am the host of the My BFF Business Leaders Podcast. Our platform is designed to dive deep into the lives of incredible leaders and business minds that are shaping the future of their companies and industries alike. I host insightful conversations with professionals across a wide spectrum of business verticals that are devoted to sharing their stories and their future plans to thrive in their respective roles. -
Account Executive / Social Media SpecialistMy Bff Social Aug 2018 - Dec 2021Pittsburgh, Pennsylvania, UsMy BFF Social is a full-service marketing agency that specializes in helping brands and businesses develop and execute their social media, marketing, public relations, and advertising strategies. Contact me today at Colton@MyBFFSocial.com to learn more about our services, and find out how we can assist you in executing all of your marketing goals.
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Founder/Social Media Manager And ProducerWpial Baseball Feb 2013 - Dec 2021- Launched a Twitter account and website to showcase baseball for the Western Pennsylvania area. - Created an analytical driven media strategy utilizing SEO techniques for content production. - Built the account that started at zero followers, and now has over 9,000. - Monetized the social outlet to help market local businesses in the Greater Pittsburgh Area. - Recognized as the #1 source of baseball information in the state of Pennsylvania.
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Head Of ContentEvolution Metrix Jul 2018 - Feb 2019
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Social Media SpecialistTbt: The Basketball Tournament Jan 2018 - Aug 2018Us- Managed the social accounts for the most popular team, Overseas Elite. - Optimized a data driven media strategy in order to increase engagements by 150%. - Produced content that was showcased on all of ESPN’s digital platforms. -
Digital Media InternTbt: The Basketball Tournament Jan 2017 - Dec 2017Us- Assisted in strategizing a more effective system to drive followers towards the Twitter, Facebook, Instagram, and YouTube accounts for participating teams.- Organized data in an analytical manner in order to apply concepts to the created digital strategy. - Captured live video content from the different events to be later used on a number of social platforms.
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Digital Managing EditorThe Retriever Weekly Jan 2018 - May 2018Baltimore, Md, Us- Designed a completely new layout for the organization's website. - Changed the digital landscape of the newspaper to optimize SEO strategies. - Introduced a completely new interface for the website to improve traffic. - Conducted potential employee interviews for a wide variety of positions across the staff.- Utilized unique multimedia methods throughout the website. - Lead the Public Relations/Social Media Team in applying new techniques to increase our following.- Oversaw the production for five different departments. -
Assistant Sports EditorThe Retriever Weekly Sep 2017 - Jan 2018Baltimore, Md, Us- Created unique topics for contributing writers to research on a weekly basis.- Edited and critiqued journalistic pieces prior to publishing in our print, and digital, issues. - Delegated content assignments to other members of the sports column.
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Sports JournalistThe Retriever Weekly Aug 2017 - Sep 2017Baltimore, Md, Us- Published articles that focused on the UMBC Men’s Soccer, and Women’s Basketball teams. - Created content that was featured on the front page of the school paper. - Asked by the UMBC athletic department to provide my literary opinion on numerous events.
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Sports JournalistDyst Now Dec 2016 - Aug 2017- Created multiple long form articles highlighting the NFL, MLB, and NCAA Basketball. - Worked alongside professional writers to establish a successful writing style.
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Golf Shop AttendantMontour Heights Country Club May 2016 - Aug 2017- Helped to run operations on Golf Course at top Golf Club in the Pittsburgh area.
Colton Hower Skills
Colton Hower Education Details
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University Of Maryland Baltimore CountyCommunication And Media Studies -
Columbia UniversitySports Industry Essentials Program
Frequently Asked Questions about Colton Hower
What company does Colton Hower work for?
Colton Hower works for Power Marketing Company
What is Colton Hower's role at the current company?
Colton Hower's current role is Founder and CEO.
What schools did Colton Hower attend?
Colton Hower attended University Of Maryland Baltimore County, Columbia University.
What skills is Colton Hower known for?
Colton Hower has skills like Social Media, Writing, Journalism, Data Analysis, Microsoft Excel, Graphic Design, Microsoft Office, Leadership, Teamwork, Analytical Skills, Research, Public Speaking.
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