Colton Wright Email & Phone Number

Austin, Texas, Us

San Francisco, California, Us

At Zendesk I manage our go to market efforts for our Explore (analytics) and Trust and Security tools to help businesses stay compliant in this ever changing world of security.I was responsible for launching and leading several key initiatives that have dramatically enhanced Zendesk's product offerings and market position. Notably, I led the launch of Trust and Security features, introducing critical security features such as Access Log, Data Retention Policies, Advanced Encryption (BYOK), and Data Masking and Redaction.My strategic leadership in marketing the trust and security suite spearheaded a multi-channel campaign that successfully generated a $10.2M pipeline. Additionally, I was instrumental in the rollout and adoption of the new Explore dashboard builder, achieving an impressive 61% user adoption rate in six months, escalating to nearly 92% within a year. My efforts in cross-functional training for GTM members have resulted in a 25% boost in sales conversion and a 40% increase in training efficiency. Furthermore, I've developed and deployed key product assets, driven sales enablement through content creation, webinars, and community events, and led growth marketing initiatives that significantly boosted our web traffic and lead generation. Engaging directly with our customer base, I've facilitated the collection of customer success stories for content creation, enhancing our marketing strategy and supporting our GTM teams in renewals and new feature releases.

New York, Ny, Us

• Execute a go-to-market strategy, which includes requirements definition and business alignment, systems development and configuration, data and systems coordination, communications, end user adoption, and training.• Leads cross functional team of designers, copywriters, digital and social strategists to execute and deliver assets, campaigns, and product material for Sprinklr's Research Insights.• Oversees campaign execution to drive leads and generate pipeline goals set by the team.• Develop a communication strategy to ensure projects and progress is widely shared

New York, Ny, Us

At Sprinklr, I am post sales and partner with our clients' to find the best solutions for their day to day social media needs in Sprinklr. I deliver social media strategy and best in class recommendations to clients I work with daily. I work to map and brainstorm key analytic items in owned and earned messaging and develop best practices for publishing on social. In my day to day work, I team with clients to provide best practice recommendations in social media categorizing campaigns (both organic and paid initiatives), putting together reports to categorize issues that come into clients' social channels and ensuring stories are being told properly. I also work to map Sprinklr's software to clients' business and social needs. I help bridge gaps, knock down silos, and communicate needs for the larger enterprise.My priority is to ensure my clients' social needs are met and mapped to their business needs and ensure a smooth transition from sales to long term success. I work with global brands to map out their KPIs to find realtime questions to map with realtime solutions. My clients portfolio has multiple backgrounds and I have the pleasure of helping them fully optimize social media software deployments for their specific business requirements.I'm proud to say I founded Pride @ Sprinklr, Sprinklr's all-inclusive group that celebrates the LGBTQI community and its allies at Sprinklr and in the tech community.- Strategize requirements for new Sprinklr clients to establish success criteria for implementations- Design and configure solution so that requirements are met and that client expectations regarding platform use cases and functionality are fulfilled- Ensure that all client users are trained and educated properly and in a timely fashion- Make sure that deployment is executed in such a way as to anticipate future client needs or business requirements that may occur- Establish a relationship built on trust with every new partner and client champion

Dallas, Texas, Us

Managed seven social portfolios at a given time, implementing social strategy for a diverse group of clients including: Boudreaux’s Butt Paste; Go RVing; Ruth’s Chris; Mitchell’s Seafood Market; Ingenuity; Baby Einstein; QuikTrip; Wawa; ULTA; Pancreatic Cancer Action Network; and Scotts Lawn Care. Through cost-effective content creation, various social campaigns, and blog partners, increased Go RVing’s Facebook fan base by more than 170% (404K current likes).Through client relationship with Go RVing, revamped social strategy to include Pinterest, Twitter, and Instagram. This in turn lead to a 47% increase in followers on Pinterest and more than 104% increase in engagement; 87% increase in Twitter followers; and 271% increase in Instagram followers.Presented social content and campaign calendars on a monthly basis to clients for the following month (or two) to include relevant holidays, various client events/activities, and brand themes. E.g., presented new Facebook content series for Ruth’s Chris, which in turn increased engaged users by 331% (59,324 to 255,142 engaged users) over a four-month period.Presented social KPIs (Pinterest, LinkedIn, Instagram, Twitter, and Facebook) on a weekly to quarterly basis to clients. This in turn created new social strategies for clients. E.g., Boudreaux’s Butt Paste influencer program, which began at Blogher ’13, increased brand awareness by 232% (3,158 to 10,532 online conversations).

New York, Ny, Us

Created video content and targeted messaging packages for the U.S. Army to be posted on YouTube and mined out to other Army websites and pitched to diversity media outlets.Owned social media engagement strategy and delivered metrics for the U.S. Army’s activations around the country on platforms including Facebook, Twitter, YouTube and Google+.Collaborated with design, marketing and communications departments to create content for the U.S. Army’s ArmyEdSpace.com and GoArmyAdvocates.com, to provide community leaders, students, parents and Soldiers information on the Army’s programs, resources and other news.Led RadioShack street team to create a Tweetback campaign during SXSW. Increased company and product brand awareness by distributing Enercell power packs to event attendees who tweeted @RadioShack – resulting in more than 40 million impressions.Drove content strategy and creation of the U.S. Army’s monthly newsletter and distribution to its education advocates as well as calculated and quantified quality opens and forwards. Increased open rate by 67 percent.Launched a PR Platinum Award finalist marketing and communications campaign for Reading Is Fundamental. Outreach for the campaign, “Book People Unite,” included more than 140 media placements and more than 79 million impressions.Facilitated Science, Technology, Engineering and Mathematics (STEM) marketing and communications packages for various STEM focused events around the country including: Great Minds in STEM (GMiS), Ten80 Education, Robotics Rodeo and VEX Robotics Competition at the U.S. Army All-American Bowl.Built relationships with reporters to secure placements on behalf of clients including American Airlines; the U.S. Army; Reading Is Fundamental; Michael and Susan Dell Foundation; Heroes for Children; and Walmart.

Waco, Texas, Us

Coordinated and implemented PR plans, which included writing news releases, working between various media outlets and designed original print pieces for Baylor’s Journalism & Media Arts Department and the Baylor Libraries.Led the creation of an integrated marketing, advertising and public relations plan to bring in media and high profile professors to “The Gospel Train,” a lecture series that helped promote the preservation of the black gospel tradition.Created design and content of a 24-page comprehensive faculty recruitment packet that was used to bring future professors to Baylor University.

Bachelor Of Arts, Journalism, Public Relations; Communications Specialist

Education record