As a Google Ads Contractor with Tompkins PPC, LLC, I am responsible for driving continuous improvements across client campaigns by refining targeting, managing budgets, and implementing optimizations that enhance performance. My work is centered on delivering client growth by consistently aligning ad spend with strategic objectives, conducting rigorous keyword analysis, and leveraging industry best practices for Google Ads.Key Contributions: • Optimization and Performance: Achieved improved optimization scores across multiple accounts, systematically implementing updates and aligning campaign structures with evolving client objectives. • Budget & Variance Management: Monitored and adjusted budgets to meet client goals while providing comprehensive budget variance reporting, ensuring adherence to monthly and campaign-specific financial objectives. • Advanced Targeting Strategies: Enhanced targeting by adding 50+ keywords for competitive ad groups, negating irrelevant terms, and refining keyword match types for campaigns like “Mattresses” and “Memory Foam Mattresses,” resulting in better ad alignment and reduced wasteful spend. • Data-Driven Adjustments: Implemented conversion-maximization experiments and A/B testing to optimize ROI on campaigns, securing substantial gains in key metrics such as click-through rates and cost-per-acquisition. • Problem-Solving Initiatives: Diagnosed and resolved campaign issues, such as fixing broken links in site extensions and managing account-level sitelinks, enhancing user experience and improving ad performance metrics.By partnering with Tompkins PPC, LLC, I support client growth through agile campaign management, precise budget allocation, and a focus on measurable outcomes.

At Pathfinder Digital Marketing LLC, I bring a proactive approach to managing and optimizing Google Ads accounts, focusing on building client-specific campaigns that meet exacting standards for efficiency and effectiveness. My role includes refining targeting strategies, analyzing budget performance, and ensuring ad relevance, ultimately driving client engagement and return on investment.Key Contributions: • Targeting Precision and Keyword Optimization: Crafted targeted ad groups with custom tracking parameters, adding hundreds of positive and negative keywords to better match audience intent. • Budget Management and Reporting: Regularly reviewed and adjusted campaign budgets, ensuring alignment with monthly goals and providing detailed variance reports to optimize spending without exceeding limits. • Conversion Enhancement: Developed experiments to maximize conversion value, notably increasing conversion rates for high-priority campaigns like SoCal Retreats. This strategic focus on conversion has led to improved lead quality and stronger engagement rates. • Performance Analysis and Continuous Improvement: Conducted thorough analyses of search terms and recommendations to maintain high optimization scores, routinely updating ad strategies with actionable insights for clients across diverse industries, from law firms to retail. • Specialized Campaign Builds: Established effective prospecting and brand campaigns for clients, while systematically structuring ads to increase reach and capture new markets while maintaining high relevance.Through my work with Pathfinder Digital Marketing LLC, I help clients achieve impactful results with focused, well-managed, and conversion-driven ad strategies tailored to unique industry needs.

As the Marketing and Ecommerce Director for OrlandoVacation.com, I lead the digital transformation and strategic growth of our travel agency’s online presence. Leveraging my expertise in e-commerce and marketing, I have successfully transitioned the entire catalog from WordPress to Shopify, developed robust affiliate partnerships, and advanced email marketing strategies to drive customer engagement and retention. I am currently spearheading the development of a custom booking engine to elevate user experience and streamline bookings.Key Achievements and Responsibilities: • E-commerce Platform Migration and Optimization: Transitioned OrlandoVacation.com’s catalog to Shopify, designing and implementing two site iterations to improve user experience, functionality, and mobile responsiveness. • Email Marketing: Built and scaled a Klaviyo-based email marketing program, enhancing customer engagement and achieving higher open and conversion rates through targeted campaigns and segmented flows. • Affiliate Marketing Channels: Established and managed affiliate programs via Commission Junction (CJ Affiliate) and Impact Affiliate tools, expanding our market reach and creating new revenue channels. • Custom Booking Engine Development: Leading the project to create a proprietary booking engine, designed to integrate seamlessly with Shopify and provide a tailored, user-centric experience for vacation bookings. • Strategic Growth Initiatives: Oversee digital marketing initiatives, including paid advertising, SEO, and content strategy, aligning all efforts with business growth goals and customer acquisition targets.In my role, I drive strategic decisions that enhance the overall customer journey, streamline operations, and increase revenue, ensuring OrlandoVacation.com remains competitive in the travel industry.

As the founder of The Unforgiven Apparel Company, I’ve spearheaded the creation of a veteran-owned and operated apparel brand, committed to embodying resilience and strength in its designs. My role has involved everything from conceptual development to establishing brand strategy, focusing on creating a unique presence in the apparel industry that resonates with a dedicated community of supporters.Key Responsibilities & Skills: • Brand Development: Defined the brand identity and core values to reflect a veteran-led ethos, ensuring that every aspect of the brand aligns with its mission of resilience and strength. • Marketing Strategy & Conversion Optimization: Designed marketing strategies aimed at building brand awareness and optimizing conversions, leveraging online advertising, social media, and relationship building to drive customer engagement. • E-commerce Management: Developed and managed the brand’s online presence, including site structure and content planning, with a focus on creating a seamless and engaging shopping experience. • Leadership & Vision: Oversaw all aspects of the company’s early development, providing strategic leadership and building partnerships that align with the brand’s vision and values.The Unforgiven Apparel Company is currently in development, with plans to expand into a lifestyle brand that authentically represents and serves a community inspired by strength and perseverance.

• Engineered groundbreaking e-commerce strategies, driving a remarkable 55% surge in "new to site" traffic and a 24% increase in sales conversions.• Orchestrated a substantial 30% improvement in page loading times, optimizing website performance for enhanced user experience.• Commanded digital marketing initiatives, resulting in a staggering 38% growth in qualified paid media traffic.• Pioneered a personalized customer engagement program, elevating customer lifetime value by a remarkable 25%.• Successfully launched a new-to-market brand on Amazon, securing a substantial 30% increase in market share within the first quarter.• Led the development of 4 Shopify branded sites, contributing to an impressive +39.33% YoY growth on Shopify.• Spearheaded Amazon's presence, achieving a notable +20.94% YoY growth on the platform.

• Strategically managed a high-value client pool with 6 figure budgets to generate 4x+ Return On Ad Spend, and while reducing the advertising cost of sale 60%.• Launched a proactive customer engagement initiative, systematically reducing product-related inquiries and increasing an impactful 20% increase in customer product reviews.• Maintained an unwavering 99% customer satisfaction rating through an ethos of exceptional customer service.• Managed sales of client products on Amazon.com, overseeing the North American region and future expansions.• Optimized Amazon detail pages, including Detail Page Setup, Inventory Setup, and Back-end Keyword Optimization.• Effectively handled Amazon Inventory Stock Management, utilizing Fulfillment Centers and managing replenishments and returns.• Utilized Amazon's Advertising Systems, including Sponsored Products, Headline Advertising, and Product Advertising, to drive product marketing strategies.• Managed end-to-end customer service on Amazon, engaging in feedback solicitation, responding to inquiries, and ensuring customer satisfaction.• Implemented Pricing Management strategies, adjusting and optimizing pricing, and overseeing Seasonal, Large Volume, and Amazon-partnered Promotional Deals.• Provided comprehensive monthly reporting on Key Performance Indicators (KPIs) for the client's product line, covering sales, advertising, and inventory metrics.

• Spearheaded a comprehensive growth strategy, achieving a substantial 37% surge in revenue and a 15% expansion of the customer base.• Optimized website performance and conversion rates through CRO initiatives and product pairing upsells, fueling a 20% boost in average order value.• Instituted innovative marketing campaigns targeting the EDM festival demographic.• Introduced an automated customer feedback system, garnering a notable 20% increase in positive reviews through our technology partner Klaviyo.• Managed all customer support operations, maintaining a 90%+ customer satisfaction rating.• Established strategic partnerships, resulting in growth in partner-driven sales.

• As the first Mid Market Account Executive in the Utah office, consistently exceeded monthly/quarterly targets with an ARR attainment rate of 120%.• Architected a 27% revenue surge and a 17% customer base expansion through strategic sales initiatives.• Demonstrated prowess in identifying and closing net-new accounts, consistently surpassing revenue and pipeline targets.• Pioneered a client success program, commanding a 15% surge in client retention.• Showcased mastery in Salesforce CRM, ensuring precise data tracking and effective follow-ups.• Optimized checkout processes with award winning CRO, • Indemnified and protected against ecommerce fraud• Negotiated rates for payment processing

Ruthless Hookah is the first ever veteran owned and operated hookah supplier in the world. We aim to provide the highest quality products at the lowest prices possible. Ruthless Hookah is the premier online vendor for all hookah related items, and provides the best overall experience available.

• Delivered exceptional service to vendors' partners, flawlessly executing marketing campaigns.• Spearheaded the creation and optimization of digital marketing plans, achieving industry-leading results.• Pioneered a lead-nurturing program, driving a game-changing 20% increase in conversion rates.• Collaborated with partners, resulting in significant pipeline sales and fortified market presence.

My duties at Black Rifle Coffee Company include but are not limited to: • Oversight on all Customer Service & Sales Support• Social Media Manager• Managing occasional Sales and Service related phone calls• Assisting in the Marketing Strategy Development and Optimization processes • Responsible for Growth of Partner Network

My duties at ServiceMaster of Tooele County include but are not limited to: • Oversight on all marketing Initiatives• Disaster relief services• Managing occasional sales and service related phone calls• Responsible for Growth of Partner Network• Manage all social media

I am an expert in marketing and advertising within several verticals. I search out and call on potential prospects to evangelize our solutions and manage a book of over 200 clients. In my role, I:• Drive revenue growth through phone-based consultative sales • Make a high volume of outbound sales calls and emails to potential prospects• Educate prospects and develop solutions for their needs using AdRoll's advertising solutions• Close deals with a sense of urgency• Attend industry conferences to identify new prospects• Develop and maintain business relationships from C-level to Group Account Director down to specific account teams including Media Planners and Buyers

I work with Dropbox clients who have a Dropbox for Business trial account. I reach out to companies who have started a Dropbox for Business Trial and assist them with any questions they may have about Dropbox, guide them through new releases and updates, provide in depth trainings and presentations, and many other tasks to ensure a complete understanding of Dropbox and ensure client satisfaction is achieved.

I was responsible for generating sales leads for Tyco Security. I was responsible for reaching out to businesses and presenting them with a value proposition on security and how it could positively impact their business.

As a customer service representative I was responsible for resolving order issues in a timely and cost effective manner. I was quickly transferred to the sales department due to my performance in customer service and my ability to up-sell customers. As a sales representative I was responsible for assisting customers in making purchases based on their specific needs. I would take their calls, obtain all product details and specifications and then sell them on the benefits of placing the order with me over the phone.

I manufactured aluminum, galvanized steel, and stainless steel bower wheels, fans, and blower housings.

I was responsible for information collection operations. I provided Army personnel with information about the enemy force’s strengths, weaknesses and potential battle areas.

I was responsible for assisting customers in their shopping experience, presenting upsell opportunities and maintaining a professional work environment.

I was responsible for assisting customers in their shopping experience. I consistently made sure the customer was satisfied with the level of customer servicw they received and upsold the customer on accessories or misc. Items at checkout.

I generated new sales for the Standard Examiner newspaper. I reached sales goals by going door to door and pitching the different subscriptions based on what the customer's need were.