Innovation: Paraxanthine Pre-Workout Alternative
Collaborated with inventor to apply newly patented technology to an untapped market in the pre-workout industryConducted 300+ face-to-face interviews to better understand the overall market potential and customer demographicsActively engaged in networking and pitching this business idea to potential investors to take the product to marketFinalist for both Phase 2 (Crimson Startup) and Phase 3 (Final Pitch) of this inaugural programPlaced 1st in the new business category for 2023 Edward K. Aldag Jr. Student business plan competition