I directed the design of innovative food safety and operational tools used by 18,000 locations, including restaurants, convenience stores, and grocery stores. These tools significantly improved employee accuracy and efficiency, resulting in annual labor cost savings of $3,000 per location.I designed a UI framework focused on data entry speed, flow, and muscle memory, allowing users to customize labels before printing. This framework directly led to 2,700 print station sales in the first three months, increasing company revenue by 6%.To prevent customer churn caused by outdated tools, I developed a new scheduling module in the Jolt app. I completed the year-long project in eight phases on schedule, delighting customers in the process.I reduced the PIN login time by 70% in locations using unique PINs by optimizing the workflow for muscle memory and focusing on ergonomic design, especially for this highly repetitive task.I developed the concept for sensor templates, which reduced the installation and configuration time for temperature sensor systems in fast-food restaurants from three weeks to just hours.I designed the user experience for integrating four hardware peripherals with the Jolt mobile app: Bluetooth thermometers, thermal label printers, LoRaWAN temperature sensors, and weight scales.I increased the design team's productivity by creating a scalable design system with 340 custom Figma components and thousands of variants. The design system significantly improved cross-functional communication and enabled engineers to code faster. Additionally, I mentored four designers, helping them grow in areas such as the design process, creativity, research methodologies, and proficiency in design tools.

I designed product features to attract high-profile fitness instructors to the Freeplay platform. We opened new revenue opportunities for instructors by facilitating in-person events, group sessions, boot camps, and personal training sessions. I increased tip volume by 2,300% with the strategic placement of tip buttons on the class and summary screens, which boosted app engagement. I also introduced a nostalgic, 90s-inspired login experience that streamlined account-free access and enabled users to browse courses before signing up for a paid account.As the startup's first official designer, I architected a scalable design system in Figma comprising 108 custom components aligned with the brand identity, accounting for React Native constraints. I also improved visual consistency by creating 210 custom system icons that reflected the brand's unique and playful aesthetic.

I directed the design of DealerSocket's CRM and Desking products used by thousands of automotive dealerships across the United States, Canada, and Australia. I collaborated closely with three product managers and nine engineering teams, all at the same time. I designed a credit pre-qualification and compliance tool integrated with Equifax, Experian, and TransUnion, saving customers millions in inventory losses each year. I also redesigned six legacy software tools, including the CRM mobile app, Desking tool, Service Scheduler, and Desk Log, improving operational efficiency and user experience.Additionally, I conducted qualitative design research at 28 dealerships to improve the CRM mobile app experience and explored ways to enhance consumer transparency with digital retail tools. I architected a cross-platform design system that unified six core products, improving design consistency and increasing development efficiency. I also coached a team of nine designers and seven product managers to promote a human-centered design culture and raise usability awareness.

I collaborated with a team of seven to create digital and print marketing solutions for a diverse range of clients, including attorneys, restaurants, financial lenders, and technology companies. Managing design assets for 20 brands simultaneously, I established strong relationships with stakeholders and vendors. I developed 15 unique marketing campaigns featuring digital ads, websites, landing pages, and trade show materials. Notably, I improved a restaurant's catering menu design, reducing ordering time by 75%.

I designed and launched a landing page platform that analyzed user behavior to boost conversion rates for our nutraceutical products. The platform supported 1 million unique visitors in its first week. I conducted multivariant tests to gather insights and make data-driven design decisions that enhanced engagement and conversions. I also created digital and print assets for seven affiliate brands to support targeted marketing initiatives.

I developed user interface frameworks for the Canvas Learning Management System (LMS) to improve usability for students and educators. My main contributions included a tabular grading interface, a tablet-friendly mobile app, and an online library of college courses. I used HTML5, CSS3, and JavaScript to create interactive prototypes, which helped refine design concepts through real-time feedback.

I applied my user interface design skills to create digital assets for targeted marketing campaigns that connected prospective students with trade schools and colleges. My interfaces boosted engagement and conversion rates. I also developed optimization tests and incorporated them into a proprietary lead management system for efficient workflows and data-driven campaign enhancements.

I co-founded a design agency in Mongolia that offered clients creative and strategic design solutions. My role involved understanding client goals and developing designs to meet those needs. I provided expertise in website design, web content management systems, and marketing strategies. We created impactful print designs, including album covers, billboards, and brochures. I also collaborated with a video production studio to produce TV commercials, helping clients reach wider audiences through cohesive multimedia campaigns.

As the Design and Development Team Lead at a small marketing and design agency, I managed project planning and implementation to align client goals with our team’s capabilities. I oversaw projects such as web content management systems, e-commerce integrations, and visual design initiatives, focusing on creating cohesive brand identities and tailored print and web design assets.