During my time at Miyagi, both prior to and following the acquisition and subsequent integration into the Mediamonks network, I implemented a consultative approach with the entire account team.Post-acquisition, I collaborated with counterparts across various EMEA countries to align the Italian branch with the group practice guidelines.In the last year, I contributed to agency client development efforts, focusing on new business opportunities related to UX, UI, digital experiences, and gaming. I worked with clients such as Ray-Ban, Oakley, Google, Moncler, Amplifon, Campari Group, Zuegg, and Autry-Usa.

As Group Account Director, I managed some of the agency's most significant clients, building a client portfolio worth approximately €5 million annually. My responsibilities included overseeing presales and bids, managing the client portfolio, and providing an overview of project profitability. Throughout this journey, I handled clients such as Henkel Italia, Alfaparf Milano, Just it, Google, Maison Margiela, Giorgio Armani, and Monini, supporting them in digital strategy, communication activities, and creative campaigns.

As a Client Director, I had the opportunity to excel in building and managing a client portfolio, contributing to agency business development, and overseeing complex teams. My responsibilities included crafting proposals for significant tenders and presales (up to €300K), as well as managing the day-to-day operations of programs and projects for clients within my portfolio.During this role, I played a pivotal part in the growth of our Milan office, witnessing its expansion from 9 to over 80 team members. Additionally, I contributed to the agency's growth by collaborating with prestigious luxury clients such as Tod's, Chanel, Furla, Marchesi Antinori, as well as premium brands like Furla, Falconeri, and retail giants such as Geox and Intimissimi.Furthermore, I strengthened our partnership with Henkel Italia by spearheading the setup and development of the digital CRM strategy for the DonnaD portal. Over a period of more than six years, I worked closely with several brands within their portfolio, ensuring the successful execution of projects and initiatives.

Enthusiastic and driven professional with a passion for project management and social media communication. I launched my career in project management within the luxury, banking, and FMCG sectors, where I had the invaluable opportunity to develop and refine my skills while working on diverse projects for esteemed clients.My journey as a project manager allowed me to gain hands-on experience in overseeing design and development projects, collaborating with cross-functional teams, and ensuring the successful delivery of client initiatives. Through projects with renowned brands such as Valentino, Ermenegildo Zegna, Bally, Officine Panerai, Add, Ubi Banca, and Parmacotto, I honed my project management abilities, learning to navigate challenges, adapt to changing priorities, and consistently deliver results that exceeded client expectations.

I began my professional journey during my years of completing my Master's degree, working as a designer and supporting the creative team on projects from conceptual development to contributing to the execution phase.From this initial experience, I engaged with innovative projects for platforms such as Mobile (for the client TIM) and Digital TV (for the client RAI), as well as participating in the ideation and execution of branded content for significant brands like Ray-Ban and Vogue.