Customized data-driven consulting services and solutions for soccer organizations.

-Raised funds to acquire FC Martigues (identification of opportunity, due diligence, negotiation and execution of transaction).-As club chairman in charge of decision-making, led the club to promotion to Ligue 2, while doubling commercial revenue (first time in history new ownership got promoted from National to Ligue 2 in first season in charge).

-Developed data-driven frameworks to help manage the long-term maximization of the asset value of MLS' 750+ player pool.-Developed reporting to measure the impact of implemented strategies (e.g. Competitive Balance, Designated Player Strategy, TAM Strategy, Homegrown Strategy, etc.) and assessed the need to course-correct on an ongoing basis.-Managed sporting component of relationships with key third party technology partners (e.g. Stats Perform, Second Spectrum, Ortec, XOS Digital).

-Managed the development and maximization of the U.S. Soccer Federation's commercial business on behalf of Soccer United Marketing, including television, sponsorship, consumer products and digital.-Managed the day-to-day relationship between U.S. Soccer Federation and Soccer United Marketing, and developed processes to streamline and enhance communication flow between both organizations.-Worked with broadcast partners (ESPN, FOX, UNIVISION) to capitalize on media opportunities-Supported the development and maximization of other Soccer United Marketing Properties' commercial businesses including Major League Soccer, Copa America Centenario and CONCACAF properties.

-Provided football (soccer) content based on data-driven insights

-Provided consumer-based strategic guidance to Big G cereals teams (Cheerios, Lucky Charms, Cinnamon Toast Crunch, Fiber One, etc).-Developed long and short-term strategy for the cereal division by researching and developing innovative new products and effective advertising, analyzing and implementing strategic pricing and sizing opportunities, and identifying product features and benefits to communicate added value to consumers. -Served as the voice of the consumer to understand and synthesize consumer preferences, trends and values, and influence key stakeholders internally and externally, on critical brand and product decisions.

-Managed $350M+ P&L with responsibility for achieving sales and gross margin goals across disposable tabletop, napkins and facial tissue categories.-Set business strategy and drove performance through assortment decisions, product presentation, and everyday/promotional pricing.-Collaborated with cross functional partners and managed manufacturer relationships to bring strategy to life in stores.

-Led Target’s Health & Wellness Growth Strategy within the Grocery Pyramid.-Identified key categories and brands necessary to be a credible wellness retailer. Sourced and negotiated deals to bring in key wellness brands in relevant assortments.-Partnered with category buyers internally to ensure appropriate allocation of H&W space across key grocery categories to maximize sales and guest satisfaction, while closing the H&W market share gap.-Identified stores across the country that receive H&W treatment.

-Provided internal partnership and negotiation consulting services for the buying teams, covering assortment, supply chain, vendor terms, contract negotiations, joint business planning and long range planning.-Managed all facets of key vendor relationships across the value chain with SC Johnson, Reckitt Benckiser, Johnson & Johnson and L'Oreal.-Prepared and facilitated executive top-to-tops to align on strategies, secure funding and build long-term growth plans and initiatives.

-Piloted new organizational structure on the Strategic Pricing Team to better align with core merchandising structure at Target.-Refined pricing strategies and optimized prices across the complete product lifecycle - everyday (regular), promotional, and clearance markdown pricing - given local market demand and competition.- Validated and refined price zones, known value items, and category roles.

-Piloted and facilitated implementation of DemandTec software application within frequency businesses at Target prior to company-wide rollout.-Utilized DemandTec software to leverage advanced insights into price elasticity, consumer demand and competitor actions in providing buyers with strategic direction to execute key pricing decisions.