Nick Mastro Email and Phone Number

I provide aerial photography & videography for marketing content, real estate, corporate videos, and for stock photos & videos.

Daily SEM management of 15-20 clientsBoost organic visibility of client web properties through on-page and off-page SEO optimizationsWriting, Editing, and Uploading content to client’s web properties and landing pagesModify HTML and CSS elements of client’s web propertiesHandle daily execution of Google Ad accounts. This includes Search, Display, Video, and Shopping campaignsUtilize diagnostic tools to identify issues and opportunities of SEM ServicesCollect and analyze SEM metrics, synthesize results and identify optimizations.Monitor industry news, trends, and shifts to align with evolving SEM strategies.Collaborate and communicate issues and opportunities to internal stakeholdersForecasting and reporting of Search Engine Marketing services

Google Ads - Create and maintain Google Ads accounts. Work with high-end budgets and make sure that KPIs are met. Structure and organize the ad account to maximize performance. Use keyword research to provide the searches for different parts of the sales funnel. Create reports that are detailed per client needs with results from Google Ads, Google Analytics, and Google Search Console. Collaborate with writers and make sure they are fulfilling my requirements for the ads and page copy. Micro-manage the account and budget to make sure every service area is succeeding with the budget in place. Provide audits of search terms and cost per conversions.Facebook Ads - Create Facebook Ads to provide remarketing and targeted audiences branding ads. Maintain budgets and goals for the ad accounts.SEO - I handle all the search engine optimization for client's of Web Tech Fusion. Providing keyword research, on-page SEO and optimizing content. Creating SEO requirements and topics for writers to create articles. Continuing to monitor keyword rankings and competitor research. Auditing websites weekly looking for issues and areas we could improve upon.I also document and provide SEM and SEO processes for Web Tech Fusion. Writing requirements and instructions for the team to follow SEO as well as relevant copy that reflect the ads for better success and quality ratings.

Providing Consulting for SEO, Local SEO, Digital Marketing, and Content. Managing Facebook Ad accounts and Google PPC accounts. Audience Research, Competitor Analysis, and Reporting. Training in Digital Marketing, Content Creation, and Google Analytics. Social Media Benchmarking and Planning.

Provide visual content for your company or marketing company. We show companies how to increase sales and educate companies on SEO, social media, and analytics.

Develop a SEO Marketing Strategies, Commercials and Scripts for Clients● Film F&I Videos to present to clients● Shoot and Edit TV Spots● Shoot and Edit Web Sales Videos● SEO and Social Strategies and ReportsJob requirement was to bring success to their clients through many channels. Marketing strategies followed by anaggressive web strategies. Software used was Adobe Creative Suite, Final Cut, and Motion.

Develop a solution to their web needs. Coordinate with the staff of every department a structure designs and functionality for VDH’s new web system.● Streamline content and design of over 10,000 pages.● Design and create CSS elements for new website● Provide copywriting for every department● Setup and Attend meetings for progress reports● Maintaining website and database managementJob requirement was to lead the new redesign of the Virginia Department of Health website to make it user friendly andsection 508. Create outlines and maps of every department areas. Develop strategies that make this task possible.Software used was Adobe Creative Suite, Visual Studio 2010 and Microsoft Office.