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As an executive sales leader, I am focused on leading business turnaround, revitalizing sales strategy and creating rapid growth within small- to mid-size companies. Throughout the last 20 years, I have become an expert in driving success and growth at organizations with 360-degree ownership of the client. Equipping sales teams with the resources they need to be successful and tackle business challenges is one of my greatest strengths as an executive leader. I am an expert at supporting staff during periods of organizational change. Across my career, I have worked at two companies which underwent multiple acquisitions. Most recently, I transformed Gannett’s sales strategy from a focus on print to digital advertising by restructuring from a regional support structure to an opportunity-based support structure. By developing the sales team support structure and leading sales process design, we identified, influenced, and closed $311K+ in monthly new revenue within one quarter of launch, four months ahead of schedule. This ability to revitalize sales strategy is a strength I have carried with me throughout my career. At ReachLocal, I worked for nearly 10 years leading sales organizations with a focus on fundamental sales execution and process improvements which allowed for turning around declining sales organizations. This included revitalizing the National and Franchise sales channel which led revenues to double from $24MM to $48MM in under three years.A visionary leader, I am known for reimaging, restructuring and executing on a plan to lead underperforming teams to growth. As a team culture builder, I consistently look to find ways to create high-satisfaction, high-performing teams who love what they do and drive results. Specialties: ► Executive Leadership► Sales Leadership► Team Culture Building► Coaching & Mentoring► Business Transformation & Turnarounds► Solution Selling► Sales Process Design & Implementation► Account Management► Talent Development
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Chief Sales OfficerWebfx Dec 2024 - PresentHarrisburg, Pennsylvania, Us -
Advisory Board MemberUniversity Of South Florida Muma College Of Business Aug 2018 - PresentTampa, Fl, Us -
Chief Sales OfficerScorpion Jun 2021 - Dec 2024Salt Lake City, Ut, Us -
Executive Vice President Of SalesScorpion Nov 2020 - Jul 2021Salt Lake City, Ut, Us
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Vp Of Digital Product SalesGannett | Usa Today Network Apr 2019 - Feb 2020New York, Ny, UsTransitioned to Gannett Corporate to start a new organization and lead digital transformation. Transformed the traditional print side of the business and revitalized sales strategy to sell more digital advertising revenue. Led a team of 11 directors covering 1000 sales representatives and 52 sales leaders across 46 states.► Led sales process design and implementation, executing the plan four months ahead of schedule. ► Designed a best-in-class sales organization structure, including budget and staffing which allowed for transforming local sales from print to digital.► Mobilized team to create $311K in new monthly digital revenue within one quarter of launch.► Increased unit sales from 0.5 new digital advertiser sales per seller to 1 new digital advertiser sales per seller within three months. -
Vice President Of SalesReachlocal Jan 2018 - Apr 2019Woodland Hills, Ca, UsDirected sales strategy for ReachLocal, an independent organization within the confines of Gannett (acquired in 2016). Led strategic planning for a digital marketing sales organization generating $100MM in annual revenue. Focused efforts in 12 major markets targeting local SMB clients across the East Coast. Additionally led a second division as VP of National and Franchise Brands..► Redefined leadership structure to promote ownership of teams; managed a team of 64 sales staff with revenue responsibility totaling $92MM/year.► Developed and implemented strategic plan which boosted sales, overseeing P&L responsibility and $92MM revenues annually.► Maintained oversight of the National and Franchise Division targeting multi-local organizations with revenues totaling $48MM across five verticals. -
Vp Of National And Franchise BrandsReachlocal Jan 2014 - Jan 2019Woodland Hills, Ca, UsConcurrently led National and Franchise Brands division alongside serving as VP East Coast sales. As VP of National and Franchise Brands, I was charged with taking a failing team from steep declines to growth, doubling revenue in 2.5 years. ► Evaluated business challenges and core problems creating a $20MM loss of revenue and restructured organization to turn around decline; efforts doubled total revenue from $24MM to $48MM.► Oversaw a team of 50 who had 360-degree ownership of clients and the sales process.► Built a team culture focused on growth and developed staff leading to 10 promotions to director levels or above throughout the company.► Hired and verticalized three sales leadership directors which increased capacity for selling new locations, new brands, running campaigns and devising strategy.► Strategically managed accounts, successfully increasing the number of brands contributing revenue of $20K/month from 11 to 45.
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National Director Of Specialty ServicesReachlocal Oct 2013 - Jan 2015Woodland Hills, Ca, Us► Coached team members to employ first-class digital marketing strategies, high touch account management and a laser-sharp focus on conversion of high activity into sales. ► Developed a high-performing, high-satisfaction team generating $1.2MM in revenue growth annually.
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Southeast Area Director Of Direct SalesReachlocal Nov 2012 - Oct 2013Woodland Hills, Ca, Us► Implemented diverse digital marketing strategy across nine local sales teams to acquire and retain SMB clients.► Strengthened sales force effectiveness and contribution while exceeding the organization’s objectives and goals.
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Regional Sales ManagerReachlocal Nov 2011 - Nov 2012Woodland Hills, Ca, Us► Grew revenue within the Orlando market from $6MM annually to over $9MM within a year. ► Oversaw a team of marketing consultants specializing in SEO, SEM, PPC, Social, and Display targeting SMBs.
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Vp Of Sales, SoutheastCavalier Telephone Jan 2007 - Jan 2011Richmond, Va, UsPromoted to VP of Sales, Southeast after Cavalier Telephone’s acquisition of Talk America. Led direct and indirect sales for business customer with oversight of 20 area sales managers and 100 sales representatives across eight states. Maintained responsibility for $60MM in annual revenue.► Rebuilt sales team with declining revenues to tripling revenue within four years.► Streamlined support and improved production for an indirect sales team with over 100 agents managed by three channel personnel. ► Encouraged team’s ownership of sales process which decreased churn in all markets; efforts improved sales interactions with customers and reduced churn from a high of 6% to 2%. -
Area Sales Manager IiCavalier Telephone Jun 2005 - Jan 2007Richmond, Va, UsTransitioned to Talk America following the company’s acquisition of Network Telephone Services, charged with leading sales and turning around an underperforming team. Talk America was later acquired by Cavalier Telephone, which I transitioned to in 2007.► Mobilized a team of nearly 20 sales and sales support personnel to rebuild and grow two struggling markets within four months. ► Grew the sales team to become the largest and top team in the company out of 22 sales teams, exceeding 110% to quota every month.
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Area Sales ManagerNetwork Telephone Services, Inc Oct 2001 - Jun 2005UsCharged with managing one of the company’s smallest markets and leading sales process design and implementation. Oversaw change following Talk America’s acquisition of Network Telephone Services.► Built a high-performing sales team, growing revenue to exceed every other market within the company in one year.► Led team from achieving 40% of quota to achieve 115% over quota for nearly four years, thus becoming the highest-producing sales team in the company. -
Chemical Plant OperatorPcs Nitrogen 1999 - 2001UsOperated and managed the process and production of nitric acid, ammonium nitrate, and ammonia -
Plant ManagementU S Filter 1996 - 1999Responsible for operations, service, budget, purchasing, managing small construction projects, water sampling, calibration of instruments, site management and customer relations; completed courses in calibration and filtration, water chemistry, reverse osmosis, technology, pretreatment, service de-ionization, membrane technology, and testing and sampling; key accounts serviced included leading petrochemical companies like Chevron and Monsanto.
Chris Adams Skills
Chris Adams Education Details
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Louisiana State UniversityPsychology
Frequently Asked Questions about Chris Adams
What company does Chris Adams work for?
Chris Adams works for Webfx
What is Chris Adams's role at the current company?
Chris Adams's current role is Chief Sales Officer at WebFX.
What is Chris Adams's email address?
Chris Adams's email address is cd****@****ail.com
What is Chris Adams's direct phone number?
Chris Adams's direct phone number is +150430*****
What schools did Chris Adams attend?
Chris Adams attended Louisiana State University.
What are some of Chris Adams's interests?
Chris Adams has interest in Professional Networking, Social Services, New Technology, Children, Civil Rights And Social Action, Education, Environment, Art, Management Training, Golfing.
What skills is Chris Adams known for?
Chris Adams has skills like Direct Sales, Solution Selling, Sales Process, Account Management, Telecommunications, Sales Operations, Management, Crm, Sales, Selling, Managed Services, Customer Retention.
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