Christian Degobbi, Mba, Pcm, Cim Email and Phone Number
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Professional Certified Marketer | Certified Inbound Marketer | Marketing MBAI'm an experienced, inspired marketing, branding & communications executive who incorporates the client-voice, data & analytics, behavioral science, artificial intelligence (AI), and lots of creativity & imagination into my strategies, campaigns, messaging, content, and channel selection. I absolutely love what I do…it’s never “just a job” or “just a paycheck.”I've worked in & led small & large marketing teams. I take a lot of pride in being a mentor to my teams and creating an open, refreshing culture & environment built on respect & kindness…where everyone feels empowered to be creative & speak-up.I'm a very well-rounded marketer who loves planning very creative strategies & campaigns to solve the toughest of marketing or brand challenges…one’s that capture the target’s attention, gets them to take desired actions, and differentiate our brand & experience.The world is full of marketers. What separates the top 10% from all the rest are the following:- Having a true, genuine passion for everything marketing (it's never 'just a paycheck')- Knowing how to always deliver an exceptional, differentiated CX- Incorporating your client’s voice, wants, needs & preferences into everything marketing- Staying current with the latest marketing/brand trends, best practices, MARTECH tools, etc.- Being very creative and having a big imagination; always trying new & different things- Incorporating emotion, behavioral science, and AI into your strategies & executionsThere is too much noise, distraction, and competition today to produce boring, uncreative strategies, brands, campaigns, messaging, content, and unexciting CXs. Difference-making marketers truly know how to design & execute highly creative, different, refreshing marketing and brands that actually stand-out in today’s noise and sea-of-sameness.Fluency, Expertise, and Attributes (in no order)- Designing, executing & measuring outside-the-box, compelling strategies & campaigns that get noticed- Team leadership & healthy culture development- Demand generation strategies & campaigns- Behavioral science marketing- Leveraging AI in strategies & executions- Brand development & positioning- Paid/Organic social media marketing- Display ad campaigns- SEM & SEO- Copywriting- Content marketing programs- Sales enablement- Email marketing- A/B testing- Account-based-marketing (ABM)- Budget development & management- On-site/Virtual events- Appreciation for the art & science of marketing- Buyer personas- MARTECH
Princeton Informatics, Llc
View- Website:
- PrincetonInformatics.com
- Employees:
- 2
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Head Of Growth Marketing And BrandPrinceton Informatics, LlcPompton Lakes, Nj, Us
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Head Of Growth Marketing & Brand DevelopmentPrinceton Informatics, Llc Nov 2022 - Present• Have helped drive revenue +XX% above targeted goal since 11/2022.• Exceeding sales pipeline goals via aggressive brand awareness and demand generation strategies/campaigns for tech start-up.• Automated email campaigns, ABM, PPC, paid social, virtual events, and creative direct mail are driving SQLs.• Spearheading website redesign and SEO strategy for new site.• Created insightful buyer personas and started voice-of-customer (VoC) program.
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Head Of MarketingSpruce Technology, Inc. Jan 2022 - Oct 2022Clifton, Nj, Us• Head marketer responsible for building marketing department from scratch: content program, demand gen, brand messaging, campaigns, social media, hire marketing team, new SEO optimized website, secure MARTECH stack, marketing budget, and new sales enablement material.• Designed “super creative” (per the CEO), very successful demand gen campaign; delivered SQLs in excess of XXX% vs. KPI goal.• Executed emotion-driven video storytelling brand campaign that drove brand awareness by XX% vs/ KPI goal.• Worked with tech partners on co-branded marketing campaigns.• Initiated voice-of-customer (VoC) program that drove marketing & brand strategies, tactics, content topics/formats, and messaging.• Infusion of fresh-thinking campaigns led to triple digit increases in SQLs, social media & content engagement, website metrics & brand awareness. -
Marketing & Brand Development DirectorPrinceton Informatics, Llc Sep 2020 - Dec 2021• Hired to build the marketing department from scratch; including brand architecture, demand gen & brand awareness campaigns for digital transformation start-up. Created first marketing budget for 12 month maximum, fast growth.• Executed (paid/organic) social media, demand gen & ABM campaigns, and virtual events to increase SQLs, brand awareness, and brand trust.• Increased SQLs by ±XX% in first 3 months; leading to highest quarterly revenue to date.
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Associate Director, Head Of Tax MarketingEy Sep 2019 - Aug 2020London, Gb• Budget owner and team leader of 4 for firm’s tax technology & transformation (TTT) and cybersecurity products.• Executed first TTT campaign, leveraging content marketing, (paid/organic) social media; SEM; ABM; and webinars.• Designed demand gen, brand differentiation, and content campaigns; led to SQL increase of +XX% vs. prior 6 months.• Identified clients ripe for cross- and up-sell messaging and campaigns; leading to XX net new meetings.• Oversaw content & SEO strategy (topic selection, videos, blogs, whitepapers, infographics, podcasts, and webinars). -
Vice President Digital MarketingAmtrust Financial Services, Inc. (Afsi) Oct 2017 - Aug 2019New York, Ny, Us• Budget owner & team leader of 6 that led the development & maturity of the marketing, demand gen, content, and PR programs. Designed fresh brand architecture and positioning strategy, value prop, and go-to-market strategy.• Reinvigorated lackluster marketing & brand via creative campaigns, paid media, blog, social media, video/content marketing, webinars, re-marketing, email, SEM, SEO strategy, direct mail, and community. • Selected several clients ripe for cross- and up-sell campaigns; leading to +$3M in new revenue.• Increased social media engagement (+XXX%) and followers (+XX%); number of SQLs (+XX%); website traffic (+XXX%); blog readership (+XX%); revenue (+XX%); net promoter score (NPS) (+XX%), and brand perception by ±XX%. -
Associate Director | Head Of Marketing, Insurance PracticeKpmg Us Aug 2013 - Sep 2017New York, Ny, Us• Budget owner, team leader of 4 for demand gen, content marketing, and brand differentiation strategies/campaigns• Launched practice’s first go-to-market multi-channel campaigns that included SEM, (paid/organic) social media, video, paid media, email, SEO strategy, inaugural e-newsletters, webinars, display ads, podcasts, and creative VR campaign.• Launched practice’s first social media strategies, leading to 2K+ engagements, dozens of meetings, and new revenue.• Delivered XXX+ SQLs into the Insurance pipeline during first eight months, leading to $XX million in new revenue. -
Senior Marketing Communications SpecialistBroadridge Mar 2007 - Jun 2013New York, New York, Us• Owned go-to-market strategies & campaigns and budgets for several product lines and SaaS platforms.• Picked to be the head marketer for a new, high-profile SaaS platform launch. Designed/executed/measured a highly successful, creative multi-channel campaign. Exceeded 1st year revenue projection by XX% (leading to salary raise).• Achieved an avg. of XX SQLs for each six month campaign I designed; the highest avg. of all marketers during tenure.
Christian Degobbi, Mba, Pcm, Cim Skills
Christian Degobbi, Mba, Pcm, Cim Education Details
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Purdue GlobalMarketing/Marketing Management -
Wesley College, DelawareMarketing
Frequently Asked Questions about Christian Degobbi, Mba, Pcm, Cim
What company does Christian Degobbi, Mba, Pcm, Cim work for?
Christian Degobbi, Mba, Pcm, Cim works for Princeton Informatics, Llc
What is Christian Degobbi, Mba, Pcm, Cim's role at the current company?
Christian Degobbi, Mba, Pcm, Cim's current role is Head of Growth Marketing and Brand.
What is Christian Degobbi, Mba, Pcm, Cim's email address?
Christian Degobbi, Mba, Pcm, Cim's email address is ch****@****oup.com
What is Christian Degobbi, Mba, Pcm, Cim's direct phone number?
Christian Degobbi, Mba, Pcm, Cim's direct phone number is +121222*****
What schools did Christian Degobbi, Mba, Pcm, Cim attend?
Christian Degobbi, Mba, Pcm, Cim attended Purdue Global, Wesley College, Delaware.
What are some of Christian Degobbi, Mba, Pcm, Cim's interests?
Christian Degobbi, Mba, Pcm, Cim has interest in Family, Networking, Children, My Yorkshire Terrier (Teddy), Politics, Nfl Football (Miami Dolphins), Reading, Hiking, Biking, Staying Healthy.
What skills is Christian Degobbi, Mba, Pcm, Cim known for?
Christian Degobbi, Mba, Pcm, Cim has skills like Lead Generation, Management, Direct Marketing, Social Media, Copywriting, Email Marketing, Digital Marketing, Integrated Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy, Market Research.
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