Christian Degobbi, Mba, Pcm, Cim Email & Phone Number

Pompton Lakes, NJ, US

• Have helped drive revenue +XX% above targeted goal since 11/2022.
• Exceeding sales pipeline goals via aggressive brand awareness and demand generation strategies/campaigns for tech start-up.
• Automated email campaigns, ABM, PPC, paid social, virtual events, and creative direct mail are driving SQLs.
• Spearheading website redesign and SEO strategy for new site.
• Created insightful buyer personas and started voice-of-customer (VoC) program.

Clifton, NJ, US

• Head marketer responsible for building marketing department from scratch: content program, demand gen, brand messaging, campaigns, social media, hire marketing team, new SEO optimized website, secure MARTECH stack.
• Designed “super creative” (per the CEO), very successful demand gen campaign; delivered SQLs in excess of XXX% vs. KPI goal.
• Executed emotion-driven video storytelling brand campaign that drove brand awareness by XX% vs/ KPI goal.
• Worked with tech partners on co-branded marketing campaigns.
• Initiated voice-of-customer (VoC) program that drove marketing & brand strategies, tactics, content topics/formats, and messaging.
• Infusion of fresh-thinking campaigns led to triple digit increases in SQLs, social media & content engagement, website metrics & brand awareness.

• Hired to build the marketing department from scratch; including brand architecture, demand gen & brand awareness campaigns for digital transformation start-up. Created first marketing budget for 12 month maximum, fast.
• Executed (paid/organic) social media, demand gen & ABM campaigns, and virtual events to increase SQLs, brand awareness, and brand trust.
• Increased SQLs by ±XX% in first 3 months; leading to highest quarterly revenue to date.

London, GB

• Budget owner and team leader of 4 for firm’s tax technology & transformation (TTT) and cybersecurity products.
• Executed first TTT campaign, leveraging content marketing, (paid/organic) social media; SEM; ABM; and webinars.
• Designed demand gen, brand differentiation, and content campaigns; led to SQL increase of +XX% vs. prior 6 months.
• Identified clients ripe for cross- and up-sell messaging and campaigns; leading to XX net new meetings.
• Oversaw content & SEO strategy (topic selection, videos, blogs, whitepapers, infographics, podcasts, and webinars).

New York, NY, US

• Budget owner & team leader of 6 that led the development & maturity of the marketing, demand gen, content, and PR programs. Designed fresh brand architecture and positioning strategy, value prop, and go-to-market.
• Reinvigorated lackluster marketing & brand via creative campaigns, paid media, blog, social media, video/content marketing, webinars, re-marketing, email, SEM, SEO strategy, direct mail, and community.
• Selected several clients ripe for cross- and up-sell campaigns; leading to +$3M in new revenue.
• Increased social media engagement (+XXX%) and followers (+XX%); number of SQLs (+XX%); website traffic (+XXX%); blog readership (+XX%); revenue (+XX%); net promoter score (NPS) (+XX%), and brand perception by ±XX%.

New York, NY, US

• Budget owner, team leader of 4 for demand gen, content marketing, and brand differentiation strategies/campaigns
• Launched practice’s first go-to-market multi-channel campaigns that included SEM, (paid/organic) social media, video, paid media, email, SEO strategy, inaugural e-newsletters, webinars, display ads, podcasts, and.
• Launched practice’s first social media strategies, leading to 2K+ engagements, dozens of meetings, and new revenue.
• Delivered XXX+ SQLs into the Insurance pipeline during first eight months, leading to $XX million in new revenue.

New York, New York, US

• Owned go-to-market strategies & campaigns and budgets for several product lines and SaaS platforms.
• Picked to be the head marketer for a new, high-profile SaaS platform launch. Designed/executed/measured a highly successful, creative multi-channel campaign. Exceeded 1st year revenue projection by XX% (leading to.
• Achieved an avg. of XX SQLs for each six month campaign I designed; the highest avg. of all marketers during tenure.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management

Bachelor’S Degree, Marketing