As a forward-thinking marketing director and operations leader, I have over fifteen years of cumulative experience in marketing (traditional and digital), account management, business development, analytics & lead generation, customer service, B2B & B2C sales, and project management.Collaborating well with cross-functional teams of creative artists, third-party technology vendors, and administrators, these talented individuals have been integral in helping me develop the ability to migrate conventional marketing into innovative platforms to optimize business operations.By employing articulate and persuasive communication techniques I can convey technical terms to non-technical decision makers and present concepts and initiatives to executive leaders or decision makers.Additional experiences, skills, and competencies which I have acquired throughout my career include the following:• Account Management• Inbound Marketing (Hubspot, Infographics, LeadPages, HigherLevel)• Problem Solving & Critical Thinking • Events, Trade Shows, and Networking • Contract Negotiating and Vendor Relations • Strategic Thinking and Business Analysis• Article Writing and Blogging• Photography• Graphic Design• Time Management and Planning• Public Relations and Communications • Lead Generation and Business Development• Project ManagementMarketing channels & Tools include:• Social Media (Facebook, Twitter, Instagram & LinkedIn)• Canva• SAAS (Hubspot)• Search Engine Marketing (SEM) and Optimization (SEO) • Google (Ads, Local Service Ads, Docs, YouTube, & Analytics)• Email Marketing (ActiveCampaign, Constant Contact, and MailChimp)• Dashboard Interpretation and Reporting Metrics• Native Advertising
Listed skills include Social Media, Marketing Strategy, Sports Marketing, Advertising, and 22 others.
