Joe Schmitter Email & Phone Number

Rebuilt team of technicians, and improved company culture significantly by hiring people who are humble, hungry and smart. Hired approximately 67% of technicians (10 of 15). • Taught the technicians our proven 6-step Service System• Provided coaching on sales & customer service• Realized 28% increase in revenueLed growth in Google Reviews from 245 to 1,120 and improved rating from 4.6 to 4.8 out of 5 stars• Provided coaching on how to ask for 5-star Google reviews and provided on-going training to technicians• Personally responded to each review and convinced several to increase their rating including some to 5-starRebrand featuring New Logo & Truck Wraps• Recommended replacing a prominent static billboard with world class truck wraps featuring a modernized logo on a fleet of 15+ vehicles that would be seen all over mid-Missouri• Disrupted the marketplace and differentiated us from our competition by incorporating a completely fresh and unique color palette• Launched the rebrand on September 1, 2021. Company has enjoyed record revenue each month since, averaging an increase of over $55,000 per month (20%+ increase)Upgraded Digital Marketing agency, tools, and revenue• Researched and interviewed digital marketing agencies and selected new service provider• Incorporated Dynamic Phone Number insertion in website (per the owner's request) which allows us to track quantity of calls from a variety of lead sources and measure revenue generated• Revised lead source coding that allows us to track the leads and revenue generated by various Google tools• Led development of building a new website (and subsequent brand refresh) that is mobile friendly, provides contact forms/lead generation forms on each page, and incorporated a powerful tool to improve SEO• Changed website chat service to utilize Artificial Intelligence Technology and saved the company nearly $9,000 annuallyImproved Marketing ROI by $2.92 for every $1 invested, an increase of over $650,000

Provided marketing analysis for a regional leader in commercial sealing technology and equipment, bulk tanks, skids & trailers. Created marketing collateral and offered go-to-market strategies to contractors.Created and implemented a marketing system which grew online sales for a manufacturing firm by 25%. Managed the social media channels and other digital marketing properties.

Rocheport, Mo, Us

Participated in the leadership committee which helped company achieve highest profitability level during its 17 years of existence. Acquired over $100,000 in new business while maintaining a significant amount of existing clientele. Identified an implemented a lead generation tool for use by both Missouri Life and its clients.

Main responsibility was selling advertising into a monthly magazine and a couple of other subsidiary publications. Nearly doubled the amount of sales of the account list I was responsible for in the first year. Developed a number of unique marketing packages and opportunities to help attract new clients and managed them throughout the projects respective life-cycles. Additionally, I developed and implemented a digital marketing offering which secured a profit of $5,000 from a single client, for whom it generated 2,000+ leads, and became the basis of numerous other related offerings.Contributed to the digital properties with photographs, social media content, and a sports blog. Participated as a staffer during several live events including Best of Columbia Party, Wine & Food Festival, Shop & Sip, BBQ Festival, One for One Holiday Food Drive, Food Truck Fridays, Columbia Christian Men's Conference, and Cookies with Santa.

While my main job description would technically state I sold print advertising, I looked at as a position to improve the business of my clients, and therefore, would improve the business of my employer.In addition to selling ads in the Columbia Business Times, Columbia Home & Garden (now CoMo Living), and Jefferson City Magazine, I took the initiative to develop several digital properties and event sponsorships which generated substantial profits. (Digital magazine, social media channels, email newsletter, Teacher of the Month, Tourism Development Breakfast Series, Blog Squad, Power Lunch Series) Not only did these ideas generate profit, but many became sources of engaging content and built relationships with content providers.

As part of the front office staff of an independent minor league baseball team, I contributed in a wide variety of ways. Helped develop the entertainment schedule and overall marketing plan for the team. Sold advertisements (fence signs, other signage, program ads, pocket schedules, etc.), group events (pre-game meals, ticket blocks and luxury suites), and birthday parties. Generated significant revenue by conceptualizing unique sponsorship ideas and securing sponsors, and then managing the projects throughout their respective life-cycle. One example was securing The Callaway Bank and Breakthrough Homes as co-sponsors of a nightly contest held on the field during each home game, in which a contestant rolled 6 giant foam dice in an attempt to win a FREE HOUSE!Acted as an ambassador for the team at speaking engagements at civic clubs and other community engagements, represented the team as a member of a local rotary group, provided fan service at each home game, and acted as a liaison with the Booster Club. Responsible for developing and maintaining a multi-faceted website which provided information to fans, players, league officials, media, and the booster club. Also created and managed a weekly email newsletter.