“Competency-Based Digital Marketing” is an organisation that specializes in creating skill-based framework for Sales and Marketing vertical. We assist companies to develop and adopt the right set of skills in Sales & Marketing with the inception of Digital Marketing vertical. Digital Marketing is a sub-set of the Sales & Marketing and this team comprises of Sales, Marketing & IT specialists.“Competency-Based Digital Marketing” strongly believes that, there should be the right skill-set professionals working within the Sales & Marketing vertical, and eventually help companies to leverage on; Higher Sales  Succession Planning  Inbound Lead Generation  Delegation of Authority  Digital Platform (Target based)  Automated Lead Generation Adoption of CMS  Effectiveness of SEO (Tools & Techniques )  How CRM works Effectively (Automation)  Resource Planning  Career Growth Map Planning  Gap Analysis andOn-The-Job Training along with many more which adds a higher value to the Organisation with the adoption of Competency-Based framework.Traditionally, Sales & Marketing team comprises of old specialist in Marketing, Sales or General Management. However, with the changing times and the adoption of technology, a new term is coined as “Digital Marketing”. The set of people involved are primarily a mix of Marketing, Sales or General Management & IT professionals and this actually changed the dynamics of any organisation and thus diluted the effectiveness of companies target market and positioning in the market.The reason for this dilution is created as the Digital technology implementation specialists has no experience in Sales & Marketing. This is a huge gap (skill-based) where we play a major role as a solution provider and help to develop and implement the “Competency-Based Digital Marketing” framework with companies on-site or off-site location and help bridge unusual or unfamiliar gaps created within the system.