• For the past two decades, virtually every company has faced some form of digital disruption• The most recent fusion of developments indicates we are currently at the start of a third wave of digital disruption:- the amount of information companies are processing and storing is exploding exponentially- at the same time, technologies capable of gaining value from these high volumes of information are becoming mainstream at acceptable costs• A growing number of companies have found ways to turn these developments to their advantage, building new value models with information as an essential part of the customer value proposition. These companies have started Competing on Information• To become successful in these new territories incumbents need to prepare for different economical dynamics and technology. They also have to be willing to eliminate obsolete organisation and management paradigms• Nolan, Norton & Co. (www.nolannorton.com) has initiated an ongoing exploration of business models and concepts, best practices and execution paths, enabling companies to unlock new business and revenue models by Competing on Information• For more background you can visit the Competing on Information app (www.competingoninformation.com) and our blog (http://blog.competingoninformation.com)