Jim Davidson Email & Phone Number

Canada

Launched consulting firm to enhance the competitiveness of corporate clients via competitive intelligence, mystery shops, customer satisfaction measurement and strategic planning.

Greater Kitchener-Cambridge-Waterloo Metropolitan Area

Taught marketing, business math, operations management and business start-up courses.

BIT (Business Intelligence) was an eight-month graduate certificate program. Students worked on applied projects with organizations such as Bell Canada, Herman Miller, Greater Toronto Marketing Alliance, Town of Markham and York Region.

Niagara Region

Taught number-based courses: finance, market research and marketing.

Brampton

Taught Customer Relationship Management, Database Mining and Statistics.

Hamilton, On

Taught business math and marketing courses.

Barrie, On

Coached students in their experiential capstone projects.

Coached the gold award winners in the market research event at the 2013 OCMC provide-wide marketing competition..

Scarborough, Ontarion

Taught a second-year Intro Marketing course and a fourth-year Marketing Case Analysis course.Encouraged students to think creatively and analytically.Invited small business owners into the classroom for experiential problem-solving class discussions and team projects.

Played a key role is establishing experiential learning. http://yfile.news.yorku.ca/2007/07/12/bridging-education-and-commerce-in-welland/

Responsible for identifying market trends, monitoring competitors and developing business strategies for all channel markets.

Founded new department to analyze the potential of current market segments, to identify new market segments and to pinpoint new product opportunities for Canadian arm of a Fortune Global 500 company. e.g. biotechnology, medical liability, professional liability, public sector services, telecommunications, chemical manufacturing, construction, oil & gas. Developed business cases and five-year business strategies. Won 2000 Q3 award of excellence.

Segmented consumer and B2B insurance markets Managed an national advertising awareness tracking studyConducted customer satisfaction studies

Mandate to provide to develop and manage timely research findings and strategic recommendations to facilitate embership growth.Surveyed satisfaction of employees, sales force, members and potential members. Identified new market segments. Developed and implemented a marketing database strategy to segment IOF markets.

Segmented markets -- leading to the addition of new features at major tourist attractionsDirected national advertising recall surveys supporting the continuation or abandonment of campaigns.

Mba, Marketing

Master Of Arts, Geography

Interviewed by CBC radio and the Toronto Star newspaper regarding my thesis, "The Pilgrimage to Elvis Presley's Graceland: A Study.

Bachelor Of Arts. Honours Geography, General Psychology