Scott Compton Email and Phone Number
Digital Experience Leader • Ex-Forrester • 15+ years driving results in eCom and SaaS Tech at
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BioMarin Pharmaceutical Inc.
Scott Compton's Location
San Francisco Bay Area, United States, United States
Scott Compton's Contact Details
Scott Compton work email
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Scott Compton personal email
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Scott Compton phone numbers
About Scott Compton
Retail eCommerce specialist with over 15 years in the digital experience. Analytics-based strategic problem solver, always putting the customer first. Grace under pressure with a smile. Deep experience in: Omnichannel Strategy, UX/UI, Search Engine Optimization (SEO), SEM, Email Marketing, Customer Journeys, Search Relevance, Personalization, and deft with data and research. Previous roles in B2C, B2B, and B2B2C environments.
Scott Compton's Current Company Details
Biomarin Pharmaceutical Inc.
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Digital Experience Leader • Ex-Forrester • 15+ years driving results in eCom and SaaS Tech
Scott Compton Work Experience Details
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Senior Manager Omnichannel DeliveryBiomarin Pharmaceutical Inc. Nov 2023 - PresentSan Rafael, Ca, Us
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Digital Strategist / PrincipalSmc Digital Consulting Nov 2016 - PresenteCommerce and Digital Experience consulting services
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Senior Manager Of Web StrategyToast May 2022 - Jun 2023Boston, Ma, Us• Developed strategy and led the team’s execution of the B2B digital experience on Toasttab.com including product presentation, inbound campaign support with landing page CRO, automated customer journeys, digital events, partner acquisition, and content for SEO.• Served as an internal strategic team leader to bring the best digital experiences to market. Led project scoping and prioritization, market research, historical analysis, requirements gathering, creative briefs, project management, user testing, QA, launch, and analytics.• Drove Toast's international expansion with new site launches in Canada, Ireland, and the UK. -
Senior Analyst, Digital CommerceForrester Feb 2020 - Mar 2022Cambridge, Ma, Us• Performed industry-leading research on digital commerce technology for retailers, brands, and technology providers. Provided industry guidance reports, custom research projects, and management consulting for Fortune 500 and NRF Retail 100 customers.• Pioneered Forrester’s coverage of AI-powered search and discovery solutions for retail with the release of the first industry report entitled “Drive Shopper Relevance With AI-Driven Digital Commerce Search.”• Delivered industry keynote presentations on search and discovery innovations for Algolia, Coveo, Lucidworks, Zoovu, Path to Purchase Institute, and the Retail Technology Innovation Hub.• Led Forrester's coverage of 4 key areas: Digital Commerce Tech, Cognitive AI Search & Chatbots, Digital UX, and Omnichannel Store Technology.• Released over 30 reports in 2 years including: “AI-Driven Digital Commerce Search," “Construct the Business Case for Digital Transformation," and “The Future of the Digital Store.” -
Senior Manager Digital Marketing & AnalyticsYgrene Energy Fund Mar 2018 - Feb 2020Miami, Fl, Us• Managed internal team and agency partners to complete a new build of the MarTech stack to bring personalization, a single view of the customer, multivariant testing, and full-funnel tracking to the digital experience.• Led the digital experience team in B2B/B2B2C initiatives covering demand generation, site experience, customer journeys, marketing automation, conversion rate optimization, and UX testing.• Recipient of Ygrene "Awesome Award" for outstanding impact. -
Senior Ecommerce StrategistKibo Nov 2010 - Nov 2016Austin, Texas, Us• Ran a B2B consulting business inside this SaaS eCommerce company targeted at existing customers. Performed market research and analytic site reviews to determine effective marketing and merchandising strategies for over 100 clients.• Built an agile team of strategists, both contractors and internal players, to service our existing clients and develop new offerings.• Focused on search and merchandising strategy, analysis, and tuning results using Kibo’s SOLR-based toolset, which I designed to be ahead of the market at the time.• Created personalized site review presentations and tactical guidance as a key strategic player in the sales cycle and during customer on-boarding.• Trained eCommerce teams (our clients) on how to take advantage of the features within the platform to drive the best results.• Led thought leadership efforts year-round and event strategy for annual customer summit.• Kibo "Innovation Driver" Award Recipient. -
Information ArchitectKibo Jan 2009 - Nov 2010Austin, Texas, Us• Impacted the digital experience of enterprise eCommerce sites as a key customer-facing player, heavily focused on digital engagement and conversion during new site launches and marketing integrations.• Led the internal product team to define, spec, QA, and launch an enterprise-grade search and discovery solution built on SOLR. Front-end search features included spell-check/auto-correct, filters/facets, dynamic collections, and product recommendations. Back-end tuning features included synonyms, redirects, stop words, and stemming rules.• Awarded "Best Chili" in Annual Chili Cook-Off (I sling a mean chili, but it was due to the strategy)
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Head Of Ecommerce Roles - Early ExperienceMultiple Companies Jan 2002 - Jan 2009• Smith & Hawken - (Omnichannel Retail) Led digital marketing including promotion strategy, execution, analytics, ROI analysis, and P&L for marketing budget. Included a new site build and personalized email nurture program.• NOLO - (Omnichannel Retail) Launched lawyer referral network, affiliate referrals, and refined SEM programs. Paid search program results showed a 3x increase in profit while cutting the costs in half.• The Republic of Tea - (CPG with DTC Online) Reinvigorated online marketing and the eCommerce experience with a 38% revenue increase against the previous year within the first 3 months. Rescued faltering email program to generate a 13:1 return.• Illume Candles - (Omnichannel Retail) Developed strategy and executed marketing initiatives (SEO, paid search, and email marketing) to reach first-year revenue goals. Included a new site build and early use of faceted search.• Illuminations - (Omnichannel Retail) Led online marketing such as PPC Search Marketing, Search Engine Optimization, Affiliate Program, Partner & Business Development. Ran the digital experience including web and email.
Scott Compton Skills
E Commerce
Email Marketing
Online Marketing
Sem
Web Analytics
Seo
Analytics
User Experience
Information Architecture
Direct Marketing
Google Analytics
Digital Strategy
Online Advertising
Social Media Marketing
Search Engine Optimization
E Business
Ppc
Multi Channel Marketing
Mobile Applications
Marketing Strategy
Omniture
Web Project Management
Mobile Marketing
Google Adwords
Content Management
Pay Per Click
Search Engine Marketing
User Interface
Affiliate Marketing
User Interface Design
Interactive Marketing
Architectural Design
User Experience
Conversion Optimization
Scott Compton Education Details
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California State University, ChicoCommunication Design
Frequently Asked Questions about Scott Compton
What company does Scott Compton work for?
Scott Compton works for Biomarin Pharmaceutical Inc.
What is Scott Compton's role at the current company?
Scott Compton's current role is Digital Experience Leader • Ex-Forrester • 15+ years driving results in eCom and SaaS Tech.
What is Scott Compton's email address?
Scott Compton's email address is sc****@****gie.com
What is Scott Compton's direct phone number?
Scott Compton's direct phone number is +170769*****
What schools did Scott Compton attend?
Scott Compton attended California State University, Chico.
What skills is Scott Compton known for?
Scott Compton has skills like E Commerce, Email Marketing, Online Marketing, Sem, Web Analytics, Seo, Analytics, User Experience, Information Architecture, Direct Marketing, Google Analytics, Digital Strategy.
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