Scott Compton Email & Phone Number

San Rafael, Ca, Us

eCommerce and Digital Experience consulting services

Boston, Ma, Us

• Developed strategy and led the team’s execution of the B2B digital experience on Toasttab.com including product presentation, inbound campaign support with landing page CRO, automated customer journeys, digital events, partner acquisition, and content for SEO.• Served as an internal strategic team leader to bring the best digital experiences to market. Led project scoping and prioritization, market research, historical analysis, requirements gathering, creative briefs, project management, user testing, QA, launch, and analytics.• Drove Toast's international expansion with new site launches in Canada, Ireland, and the UK.

Cambridge, Ma, Us

• Performed industry-leading research on digital commerce technology for retailers, brands, and technology providers. Provided industry guidance reports, custom research projects, and management consulting for Fortune 500 and NRF Retail 100 customers.• Pioneered Forrester’s coverage of AI-powered search and discovery solutions for retail with the release of the first industry report entitled “Drive Shopper Relevance With AI-Driven Digital Commerce Search.”• Delivered industry keynote presentations on search and discovery innovations for Algolia, Coveo, Lucidworks, Zoovu, Path to Purchase Institute, and the Retail Technology Innovation Hub.• Led Forrester's coverage of 4 key areas: Digital Commerce Tech, Cognitive AI Search & Chatbots, Digital UX, and Omnichannel Store Technology.• Released over 30 reports in 2 years including: “AI-Driven Digital Commerce Search," “Construct the Business Case for Digital Transformation," and “The Future of the Digital Store.”

Miami, Fl, Us

• Managed internal team and agency partners to complete a new build of the MarTech stack to bring personalization, a single view of the customer, multivariant testing, and full-funnel tracking to the digital experience.• Led the digital experience team in B2B/B2B2C initiatives covering demand generation, site experience, customer journeys, marketing automation, conversion rate optimization, and UX testing.• Recipient of Ygrene "Awesome Award" for outstanding impact.

Austin, Texas, Us

• Ran a B2B consulting business inside this SaaS eCommerce company targeted at existing customers. Performed market research and analytic site reviews to determine effective marketing and merchandising strategies for over 100 clients.• Built an agile team of strategists, both contractors and internal players, to service our existing clients and develop new offerings.• Focused on search and merchandising strategy, analysis, and tuning results using Kibo’s SOLR-based toolset, which I designed to be ahead of the market at the time.• Created personalized site review presentations and tactical guidance as a key strategic player in the sales cycle and during customer on-boarding.• Trained eCommerce teams (our clients) on how to take advantage of the features within the platform to drive the best results.• Led thought leadership efforts year-round and event strategy for annual customer summit.• Kibo "Innovation Driver" Award Recipient.

Austin, Texas, Us

• Impacted the digital experience of enterprise eCommerce sites as a key customer-facing player, heavily focused on digital engagement and conversion during new site launches and marketing integrations.• Led the internal product team to define, spec, QA, and launch an enterprise-grade search and discovery solution built on SOLR. Front-end search features included spell-check/auto-correct, filters/facets, dynamic collections, and product recommendations. Back-end tuning features included synonyms, redirects, stop words, and stemming rules.• Awarded "Best Chili" in Annual Chili Cook-Off (I sling a mean chili, but it was due to the strategy)

• Smith & Hawken - (Omnichannel Retail) Led digital marketing including promotion strategy, execution, analytics, ROI analysis, and P&L for marketing budget. Included a new site build and personalized email nurture program.• NOLO - (Omnichannel Retail) Launched lawyer referral network, affiliate referrals, and refined SEM programs. Paid search program results showed a 3x increase in profit while cutting the costs in half.• The Republic of Tea - (CPG with DTC Online) Reinvigorated online marketing and the eCommerce experience with a 38% revenue increase against the previous year within the first 3 months. Rescued faltering email program to generate a 13:1 return.• Illume Candles - (Omnichannel Retail) Developed strategy and executed marketing initiatives (SEO, paid search, and email marketing) to reach first-year revenue goals. Included a new site build and early use of faceted search.• Illuminations - (Omnichannel Retail) Led online marketing such as PPC Search Marketing, Search Engine Optimization, Affiliate Program, Partner & Business Development. Ran the digital experience including web and email.