Conan M. Email & Phone Number

Manchester, England, United Kingdom

Core responsibly of analysing the digital customer journey for all brands under the group, with focus on PrettyLittleThing, Boohoo and BoohooMAN.

Dublin, County Dublin, Ireland

I built reporting solutions for grocery clients in NA, EMEA and APAC regions using Google Analytics, Looker Studio and Big Query.Working alongside the BI & Reporting Product Owner, I built bespoke reporting solutions from the ground up. This involved building the logic for these reports, standardising the building process for our clients, as well as educating on how best to use these reports to generate insight. I ensured our clients had access to actionable insights, helping them navigate the ever changing online grocery industry.

I took ownership of external research partner relationships to build and launch market research, analysing the data post-campaign. This involved taking asks from the leadership team and translating them into researchable metrics. The two main campaigns I was responsible for analysing were the introduction of Clubcard Prices and Aldi Price Match to the Irish market.I tracked competitor marketing efforts from a multichannel perspective to ensure a historical reference point for the wider team. This involved using a number of data sources (Kantar, dunhumby, Adobe Analytics, InMoment) and using my own judgement to contextualise and communicate the data in the most impactful way possible.In the first three months with the Insights team, I was entrusted with being the sole point of contact for our primary market ad hoc research agency.

Dublin, County Dublin, Ireland

I supported the leadership team with product management projects as part of Tesco.ie. This also involved periodic website traffic data analysis, which informed the leadership team's decision-making and strategy planning.I also took ownership of the department's external FMCG supplier relationship management, to ensure an up-to-date online range for customers and brand manager satisfaction.During my time with the department, I played a key part in a high-margin product implementation project. This project involved identifying and implementing efficiencies. The impact was a six-figure uplift to the business over the duration of the project, end-to-end.

Dublin, Ireland

Various waiting roles in hospitality from the age of 14 in the summers between secondary school years and throughout my academic years in university. My time in hospitality set the foundations of being an enthusiastic and adaptable team member, communicating effectively and nurturing relationships to drive results.

Master Of Science - Ms, Marketing, 3.78 (First Class Honours)

UCD Smurfit's MSc Marketing was ranked 22nd among all MSc Marketing programmes globally at the time of my studies. Applied Summer Project.

Bachelor Of Business Studies, Economics, 2:1 Honours (3.6 Gpa Equivalent)

Graduating Rank: 25th out of 180+ students DCU Business School is in the top 5% of Business Schools worldwide. Specialist Modules.