Connie Bradley Email & Phone Number

Neenah, Wi, Us

Established and grew J.J. Keller's Sales Academy from the ground up, training and developing over 100 new B2B sales associates annually, successfully accelerating associate ramp-up time and decreasing turnover. Led the vision and development of the Academy program, focusing on the essential sales competencies including prospecting, needs assessment, value-based presentations, relationship-building, closing techniques, product knowledge, problem-solving, customer service, and CRM software proficiency. Collaborated with cross-functional teams to strategically develop talent aligned with business plans. Managed a multi-million-dollar marketing budget for internal sales development reps and external agency lead generation calling programs, successfully generating over 60,000 leads annually for the internal sales teams. Mentored and coached high-potential leaders, helping them to develop their skills and advance their careers to higher level positions within the sales organization.

Managed a multi-million-dollar sales and leadership team with a focus on strategic, long-term growth in key accounts. Implemented various team initiatives, including SaaS, publications, supplies, training, lead generation, customer acquisition, account growth, and renewals. Collaborated closely with Marketing, Strategic Planning, Editorial, Training, and Product Development to align key account goals with corporate objectives, resulting in year-over-year sales increases of at least 6% and average increases of up to 10%. Designed curriculum and led various training programs for associates and leaders, covering leadership skills, mentoring, sales techniques, handling difficult conversations, process improvements, customer experience, and product/market knowledge. Presented on labor law changes at several nationwide events for Human Resource professionals and represented J.J. Keller at the annual SHRM conference and trade show.

Managed a diverse sales team with a focus on lead generation, customer acquisition, account expansion, and renewals. Achieved consistent year-over-year growth in new business net sales despite economic challenges and market fluctuations. Increased sales from $2.9 million to over $4.1 million. Took over responsibility for the HR Renewal Team in 2010, achieving a 122% net growth rate and raising renewal rates to 57% for Publications and 83% for Labor Law Posters in the first year. Actively participated in LEAN and Total Quality Management processes throughout the organization. Played a pivotal role in generating new product ideas and enhancements, through Voice of the Customer interviews, customer feedback and associate round tables.

Led the startup of the deferred HR Sales Team in Outbound, growing the team from four associates at launch to fifteen associates by 2007. Maintained a rigorous coaching and development regimen for all team members. Collaborated with various departments to create annual and three-year business growth plans, oversee sales campaigns, analyze market trends, and identify new product opportunities. Increased sales from $280,090 in 2005 to $2,959,523 by 2007 while reducing credit memos by 5%, saving the company over $249,000 in lost net revenue for 2006 and 2007. Identified sales and training opportunities through customer interaction observation, market research, competitor analysis, and evaluation of sales effectiveness. Developed an extensive three-week initial training program to expedite the onboarding of new associates. Enhanced sales effectiveness by transforming the existing assumptive call process into a consultative approach.