Anthony Giaccone Email & Phone Number

Philadelphia, Pennsylvania, United States

- Oversee creative department of senior art directors, junior content creators, and digital marketing staff for this boutique marketing agency; clients include Auxilior Capital Partners, The Faith and Liberty Discovery Center, and ItalyUntold.- Grew business by 50% in two years by developing successful pitch campaigns to secure two new clients and retain three existing clients.- Work closely with creative staff to refine work prior to client delivery, ensuring adherence to brand guidelines. - Redesigned website with new design, copy, visuals, format, and enhanced navigation.- Created company’s first-ever newsletter offering marketing insights to clients.

New York, Ny | Westport, Ct | Chicago, Il | Philadelphia, Pa

- Serve as freelance creative consultant to clients, including Catapult Marketing, Ryan Partnershipe, Walton Isaacson, CommonGround and Five Eighty. - Developed key activation programs for MiO, CapriSun, Skittles, Pringles, and Lifesavers. - Established creative department for Walton Isaacson focusing on the MillerCoors portfolio for on-premise experiential and brand activation. - Provided conceptual ideation for School Specialty during the global pandemic by providing ways to engage children for at home learning and in creating the Crystal Apple Award for excellence in teaching.

Norwalk, Connecticut, United States

- Drove team of ten creatives to deliver winning brand solutions for nationally recognized clients, including Diageo, Sazerac, Godiva, Sabra, Swisher, and Epion, with accounts totaling $2.5M.- Hired to reenergize creative department and spearhead return to in-house environment after two years of remote work due to Covid. Fostered environment of collaboration and teamwork by implementing morning status meetings, calendar events, and team-building exercises. - Boosted productivity 40% while improving quality of deliverables and reducing revisions by introducing best-in-class practices and processes. - Worked closely with team members to identify individual strengths and delegate projects accordingly.- Held responsibility for leading new business pitches to potential and existing clients.

Chicago, Illinois

- Led Chicago office with team of 14, including associate creative directors, senior art directors, art directors, copywriters, and production staff to ensure creative reflected client’s vision; served as liaison with chief creative officer at Toronto headquarters.- Captured 283% increase in Bud Light sales within activation markets by developing experiential marketing concepts for Anheuser-Busch’s Budweiser brand. Took over entire resort town in Colorado and transformed 30 storefronts into one large, town-wide experiential event called “Whatever, USA”. Concepted and executed merchandise, promotional swag, and wall-to-wall graphics to create impactful visual identity- Helped create the Effie Award-winning “Whiskey 5” program for Diageo, organizing brand’s portfolio into five key flavor profiles to boost sales by educating shoppers and enhancing their knowledge of whiskey. - Concepted and led product launch for Keurig Drinkworks, which won a Silver Reggie Award in 2019.- Launched Lindt’s entry into Amazon Marketplace; led in-house product photoshoot and created copy in compliance with Amazon’s e-commerce standards. - Oversaw newly acquired promotional shopper and experiential marketing department; established best-in-class design principles and conceptual ideation; pitched new business to prospective and existing clients. - Grew shopper business unit from $6M to $10M in revenue in 18 months by upselling existing clients on additional creative solutions. - Managed creative staffing budget responsible for salaries, freelance staff, vendors, and production.- Launched Starbucks “Signature Aisle” program, bringing café experience to CPG business across 1,500 grocery stores, featuring premium hardware and materials as well as custom POS kit bringing look and feel of Starbucks cafes to grocery stores. Concepted seasonal layouts, copy, brand partnerships, and seasonal promotions. Managed $7M budget and directed team of seven to bring program to life.

Chicago

- Served as senior lead spearheading new business opportunities and thought leadership for Mars Wrigley gum and confections.- Concepted, developed, and executed the most successful Halloween sales-driving event in Walmart history called “Boo It Forward” in 2015. Developed 360-degree activation program across Walmart’s digital channels; partnered with social influencers to inspire acts of “booing” nationwide. Increased Walmart Halloween chocolate sales by $22M. Captured 13.4% boost in Mars sales and 8.9% boost in Wrigley sales vs previous year. Realized 240M total impressions, 159.4K booing blog content views, 55.5K blog engagements, 52% new to brand sales, and 62% new to retailer sales. Won 2016S PMA Reggie Award.- Expanded Mars business by 25% in 2013, with additional annual 10% growth throughout tenure by upselling client on new brand and marketing solutions, which added global Skittles and integrated e-commerce business to Mars Wrigley portfolio.- Developed Skittles “Choose Your Side” promotion in partnership with Marvel’s Captain America: Civil War movie; created gamification universe in which fans could unlock exclusive content, reveal Marvel characters, and win movie tickets; created Skittles point-of-sale displays in conjunction with movie.

New York, New York

- Served as G2 promotional marketing group creative leader with focus on overseeing Heineken USA and Heineken Americas (36 countries), growing account $4M through successful integrated campaigns. - Increased summertime walk-in engagement 200% by creating series of high-profile activations for Bally’s Atlantic City, garnering garnered national press and creating buzz during promotional timeframe.

Bfa, Graphic Design, Illustration

Mba, Business Administration And Management, General