Anthony Giaccone Email and Phone Number
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An award-winning executive creative director with broad-based expertise in advertising, promotional, shopper, digital, and experiential marketing for over 100+ Fortune 500 organizations. As a conceptual ideator, drives substantial revenue growth by capturing new business opportunities through engaging new business pitches and innovative activational marketing solutions. Boasts a 98% staff retention rate throughout tenure by fostering harmonious working environments built on respect, inclusivity, and collaboration. Works closely with creative teams to understand right-brain business strategies in order to maximize left-brain creative output. Serves as a visionary solution strategist who leverages emerging trends, human behavior, and consumer identity to deliver winning campaigns that secure client satisfaction and repeat business.2018 Effie Award Winner: Diageo "Whiskey 5"2017 PMA "Reggie" Winner: Wrigley/USO/Kroger "Share a Pack With a Hero"2016 PMA "Reggie" Winner: Wrigley/Mars "Boo'ing" 2013 Effie Award Winner: Dos Equis Sustained Excellence2012 PMA "Reggie" Winner: Dos Equis "Masquerade"
Sweetscience Marketing
View- Website:
- gosweetscience.com
- Employees:
- 11
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Executive Creative DirectorSweetscience Marketing Jul 2021 - PresentPhiladelphia, Pennsylvania, United States- Oversee creative department of senior art directors, junior content creators, and digital marketing staff for this boutique marketing agency; clients include Auxilior Capital Partners, The Faith and Liberty Discovery Center, and ItalyUntold.- Grew business by 50% in two years by developing successful pitch campaigns to secure two new clients and retain three existing clients.- Work closely with creative staff to refine work prior to client delivery, ensuring adherence to brand guidelines. - Redesigned website with new design, copy, visuals, format, and enhanced navigation.- Created company’s first-ever newsletter offering marketing insights to clients.
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Freelance Executive Creative Director, Creative ConsultantWalton Isaacson, Catapult, Advantage, Ryan Partnership, Brandmuscle, School Specialty, Sweetscience Jan 2013 - PresentNew York, Ny | Westport, Ct | Chicago, Il | Philadelphia, Pa- Serve as freelance creative consultant to clients, including Catapult Marketing, Ryan Partnershipe, Walton Isaacson, CommonGround and Five Eighty. - Developed key activation programs for MiO, CapriSun, Skittles, Pringles, and Lifesavers. - Established creative department for Walton Isaacson focusing on the MillerCoors portfolio for on-premise experiential and brand activation. - Provided conceptual ideation for School Specialty during the global pandemic by providing ways to engage children for at home learning and in creating the Crystal Apple Award for excellence in teaching.
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Executive Creative DirectorColangelo Nov 2021 - Sep 2022Norwalk, Connecticut, United States- Drove team of ten creatives to deliver winning brand solutions for nationally recognized clients, including Diageo, Sazerac, Godiva, Sabra, Swisher, and Epion, with accounts totaling $2.5M.- Hired to reenergize creative department and spearhead return to in-house environment after two years of remote work due to Covid. Fostered environment of collaboration and teamwork by implementing morning status meetings, calendar events, and team-building exercises. - Boosted productivity 40% while improving quality of deliverables and reducing revisions by introducing best-in-class practices and processes. - Worked closely with team members to identify individual strengths and delegate projects accordingly.- Held responsibility for leading new business pitches to potential and existing clients. -
Executive Creative DirectorMosaic North America May 2017 - Dec 2020Chicago, Illinois- Led Chicago office with team of 14, including associate creative directors, senior art directors, art directors, copywriters, and production staff to ensure creative reflected client’s vision; served as liaison with chief creative officer at Toronto headquarters.- Captured 283% increase in Bud Light sales within activation markets by developing experiential marketing concepts for Anheuser-Busch’s Budweiser brand. Took over entire resort town in Colorado and transformed 30 storefronts into one large, town-wide experiential event called “Whatever, USA”. Concepted and executed merchandise, promotional swag, and wall-to-wall graphics to create impactful visual identity- Helped create the Effie Award-winning “Whiskey 5” program for Diageo, organizing brand’s portfolio into five key flavor profiles to boost sales by educating shoppers and enhancing their knowledge of whiskey. - Concepted and led product launch for Keurig Drinkworks, which won a Silver Reggie Award in 2019.- Launched Lindt’s entry into Amazon Marketplace; led in-house product photoshoot and created copy in compliance with Amazon’s e-commerce standards. - Oversaw newly acquired promotional shopper and experiential marketing department; established best-in-class design principles and conceptual ideation; pitched new business to prospective and existing clients. - Grew shopper business unit from $6M to $10M in revenue in 18 months by upselling existing clients on additional creative solutions. - Managed creative staffing budget responsible for salaries, freelance staff, vendors, and production.- Launched Starbucks “Signature Aisle” program, bringing café experience to CPG business across 1,500 grocery stores, featuring premium hardware and materials as well as custom POS kit bringing look and feel of Starbucks cafes to grocery stores. Concepted seasonal layouts, copy, brand partnerships, and seasonal promotions. Managed $7M budget and directed team of seven to bring program to life. -
Executive Creative DirectorThe Integer Group Mar 2015 - May 2017Chicago- Served as senior lead spearheading new business opportunities and thought leadership for Mars Wrigley gum and confections.- Concepted, developed, and executed the most successful Halloween sales-driving event in Walmart history called “Boo It Forward” in 2015. Developed 360-degree activation program across Walmart’s digital channels; partnered with social influencers to inspire acts of “booing” nationwide. Increased Walmart Halloween chocolate sales by $22M. Captured 13.4% boost in Mars sales and 8.9% boost in Wrigley sales vs previous year. Realized 240M total impressions, 159.4K booing blog content views, 55.5K blog engagements, 52% new to brand sales, and 62% new to retailer sales. Won 2016S PMA Reggie Award.- Expanded Mars business by 25% in 2013, with additional annual 10% growth throughout tenure by upselling client on new brand and marketing solutions, which added global Skittles and integrated e-commerce business to Mars Wrigley portfolio.- Developed Skittles “Choose Your Side” promotion in partnership with Marvel’s Captain America: Civil War movie; created gamification universe in which fans could unlock exclusive content, reveal Marvel characters, and win movie tickets; created Skittles point-of-sale displays in conjunction with movie. -
Group Creative DirectorGeometry Global Mar 2010 - Jan 2013New York, New York- Served as G2 promotional marketing group creative leader with focus on overseeing Heineken USA and Heineken Americas (36 countries), growing account $4M through successful integrated campaigns. - Increased summertime walk-in engagement 200% by creating series of high-profile activations for Bally’s Atlantic City, garnering garnered national press and creating buzz during promotional timeframe.
Anthony Giaccone Skills
Anthony Giaccone Education Details
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Graphic Design, Illustration -
Business Administration And Management, General
Frequently Asked Questions about Anthony Giaccone
What company does Anthony Giaccone work for?
Anthony Giaccone works for Sweetscience Marketing
What is Anthony Giaccone's role at the current company?
Anthony Giaccone's current role is Executive Creative Director | Strategic Creative Leader | Award Winning Conceptual Ideator.
What is Anthony Giaccone's email address?
Anthony Giaccone's email address is an****@****mac.com
What is Anthony Giaccone's direct phone number?
Anthony Giaccone's direct phone number is +120341*****
What schools did Anthony Giaccone attend?
Anthony Giaccone attended School Of Visual Arts, New York University.
What skills is Anthony Giaccone known for?
Anthony Giaccone has skills like Integrated Marketing, Creative Direction, Concept Development, Creative Strategy, Advertising, Brand Development, Marketing Strategy, Marketing, Strategy, Interactive Advertising, Digital Marketing, Relationship Marketing.
Who are Anthony Giaccone's colleagues?
Anthony Giaccone's colleagues are Lisa Brooks, Reubin Iheryndez, Craig M. Diviny, Lisa Brooks, Austin Horlacher, Corey Rigler, John Esin.
Not the Anthony Giaccone you were looking for?
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2giaccone.org, nytimes.com -
Anthony (AJ) Giaccone
Strategic Partnerships | Vendor Alliances | Business Development | Marketing + Sales | It Channel And Big Tech ProfessionalDenver Metropolitan Area3gmail.com, techdata.com, pax8.com -
Anthony Giaccone
Director Of National Accounts At Bellesboard.....Board And Committee Portals For The Club Industry - The Future Of Governance Of ClubsHuntington, Ny4rochester.rr.com, intermarketins.com, intermarketins.com, intermarketins.com4 +163127XXXXX
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Anthony Giaccone
Egg Harbor, Nj
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