Casey Rode Email & Phone Number

Los Angeles, California, United States

Act as a consultant to prospective and existing clients, as well as internal teams to design effective solutions to business needs. Help inform and influence the development of new features, as well as continuously improve the services and support we provide to our clients.Directly deliver, and assist others in creating practical demonstrations of proposed solutions; along with presenting them to other members of the team, prospects or clients.Collaborate with Client Success Managers, to recognize and support the delivery of new revenue opportunities within the client base.Develop and execute consulting engagements focused on delivering value with and to Clients.Collaborate with partners to bridge technical/business relationships around product enhancements and other initiatives.Short-term onsite assignments providing end-user training and best-practice support.Support with the delivery of client onboarding and ensure high value product utilization.Analyze current solutions and contribute to documenting and monitoring requirements needed to improve user experience, product fit and viability.Contribute to knowledge bases, implementation methods and internal/external training to deliver value to partners.

Los Angeles, California, United States

FatTail is a leading software solutions provider in the online advertising market; our AdBook+ platform streamlines the ad sales processes for some of the most prominent publishers on the web. The Client Success Team is passionate, agile, and solutions-oriented; operating on a unique and high touch model. We act as a consultant to develop meaningful business relationships and help to drive adoption and utilization of the platform. Along with helping to inform and influence the development of new features, as well as continuously improve the services and customer support provided.• Expert in the features, benefits and application of the FatTail platform• Short-term onsite assignments providing end-user training and best-practice support• Deliver strategic client onboarding and ensure high value product utilization• Ensure client success through product training and continual education• Conduct working sessions with client remotely or on-site to facilitate training • Analyze and manage accounts on an ongoing basis, conduct discovery calls, problem solving and emerging needs identification and formulate detailed client specific success plans• Perform and convey beginning to complex level software applications instruction• Excellent one-on-one and group presentation and facilitation skills• Strong technical, analytical, troubleshooting and systematic problem-solving skills

Tampa/St. Petersburg, Florida Area

Coordinate with Trade Desks, Demand Side Platforms, and SSPs to create private marketplace deals, provide technical support and troubleshoot with both internal teams and clients on an as needed basisWork in sync with SSP operations team to set campaign priorities, traffic ad network tags, and provide overall directionCollaborate with Sales, Account, Yield and Marketing teams to target new opportunities for growth via RTB / Private Mrkt; communicate directly with the clients to review strategy options for implementation and increase monetizationExamine reporting data / monitor deal performance to discover missed opportunities, resolve delivery / discrepancy issues and relay status to Sales to initiate buyer outreach so advertising pipeline functions as intended Analyze bid-landscape reporting to cultivate the white list of approved advertisers and grow RTB competitionUphold publisher specs and blocklists, being available to quickly remove unwanted ads from their sitesReview floor rate strategy within the open marketplace for yearly / holiday trends and adjust or test accordinglyProvide training, process development and implementation for the programmatic operations, sales and finance teamsCreate QBR presentations to present clients with history on initiatives, data, revenue-driving strategies, market trends and new opportunities, along with future forecastingRepresent Triad at industry events / conferences for educational and networking purposes

Tampa/St. Petersburg, Florida Area

Managed top tier brands for both agency and publisher accounts within digital advertising campaigns serving on display, mobile, and audience extension Responsible for the tactical day-to-day management of client campaigns, along with incremental revenue opportunitiesMonitor campaign pacing, disparity and delivery via 3rd party and internal ad serving systemsConducted reporting and detailed analyses on the performance of digital campaignsProvided dynamic optimization plans by evaluating both real-time and historical data to ensure each campaign met KPIsMaintained daily correspondence with Account Managers to ensure delivery of materials, initial launch deadlines and processing of change requests were completed on timePartnered with colleagues for the successful transition of data and implementation of multiple ad management platforms including OAS to DFP and paper orders to the online systems AdBookTrained Ad Operation new hires on best practices, new technologies, and process improvement to maintain efficiencies

Tampa/St. Petersburg, Florida Area

*After the Program Manger department was dissolved, the role was folded into the PJM team, where many of the same responsibilities carried over. *Supported all programs sold through National Agency Team for Walmart and Sam’s ClubServed as back fill to cover eBay and all US Retail clients when colleague was out of officeManaged a high volume queue of fast paced digital media projects from sales through development to launchLiaison between all cross functional departments: Acct Mngmnt, Asset Collection, Copy, Design and Campaign Mngmt Lead internal kick off meetings for new projects with the sales and production teamsEnsured projects followed Publisher specifications while meeting the clients advertising goalsMaintained educational guidelines for company on the collection, use and implementation of 3rd party ad tagsLed regular training sessions on the entire ad tag process so that this type of media was understood companywidePartnered with Campaign Managers to review, troubleshoot and implement 3rd Party ad tagsAssisted with launch of new ad content on publisher web sites such as landing pages, brand stores and coupons

Tampa/St. Petersburg, Florida Area

Gate keeper for National Advertising online campaigns for Walmart and Sam's ClubProcess Insertion Orders / Change Requests / Creative Media Plans for accuracy and correctnessPoint person for site rules / specs and ensure produced creative meets publisher standardsGathered assets required to develop, build and complete all projectsSupply creative direction to production team and perform regular check ins to achieve goalProvide weekly status updates and maintain project tracker for visibility into timelinesWork with internal Account Management to kick off new projects and filter necessary information while in progressServe as internal contact for external Agency representative throughout campaign flight Partner with corresponding Walmart.com lead for reviews and approvals prior to launching mediaRequest reporting stats from 3rd party Agency to align with internal recordsRequest optimizations for campaign placements based upon successful performanceProcess billing inquiries made by Accounting and meet monthly to review campaign delivery

Hudson, Fl

Let Always Sunny Pet Sitters step into your home and care for your animals with all the love and attention that you would provide. You will have peace of mind during whatever activity you may be involved with, knowing your pet feels comfortable being cared for in its own home.Animals have a sense of place and can feel stressed when exposed to new environments, especially without their parents around! Let your dog, cat, hamster, bird or even lizard maintain its routine with help from their friend at AlwaysSunnyPets.comOur Pet Sitters service the Greater West Pasco and South West Hernando County Areas: Hudson, New Port Richey, Holiday, Trinity, Spring Hill and more.Always Sunny Pet Sitters are:· Animal lovers and provide reliable, responsible service.· Available for morning, afternoon and evening dog walks / visits to your home.· Offer basic house sitting services such as mail, trash, lights.· Insured for your protection· Members of Pet Sitters International· Can create a package deal for services offered based upon your pet/house sitting needs.

Day to day oversight of business through communication, responsiveness and knowledge of accountsStrategy development for planning and budgets, including creative execution / media placement / client presentationsManage the execution of new creative programs for individual clients based on marketSetting and tracking all appropriate media and creative development timetablesWork with media department on identifying and delivering special opportunity programsEnsure client media dollars are maximized through cost efficient buying and media mixProcess monthly billings for accuracy, resolve client questions and match invoices to budgetProvide trafficking instructions that correspond with client direction and have been provided final approvalComplete and submit account summariesUpdate Social Media by maintaining Client facebook, twitter and blog accounts

Traffic Coordinator for print collateral developed between the hospital marketing team and creative services.Oversee traffic department to improve processes and provide education on proper job functions and responsibilities.Member of Workamajig team, core group of employees, to utilize new departmental job routing program.Production representative to print vendors for all internal projects.

Create printing schedules and provide approval for each projectSupply job cost analysis and vendor estimates/purchase orders for all print-related projectsServe as primary Production contact by initiating and maintaining vendor relationshipsPress-inspect print projects and work with pressmen to establish optimal color and reproductionJr. Art ProducerUtilize Internet image purchasing websites to research creative for print campaignsNegotiate costs with representatives to achieve maximum usage within client budgetAssist with preparation and onsite management of photo shoots

Served as liaison between all departments while multi-tasking various projects and managing multiple prioritiesMaintain and distribute internal/external weekly status reportsRan comprehensive scheduled status meetings and impromptu job starter meetingsCoordinate ad delivery and work up to deadline with newspaper and magazine publicationsSchedule and monitor internal routing of print ads from job open to deliveryBrainstormed ad layout adjustments with Creative DirectorsManaged and proofed client fare sales in English and SpanishTrained and supervised new traffic managersWrote traffic manual to be implemented into daily Agency activityWrote instructional document for file naming and storing on Agency serverLibrary all archive jobs

Utilize Internet image purchasing websites to research creative for print campaigns.Negotiate costs with representatives to achieve maximum usage within client budget.Assist with preparation and onsite management of photo shoots.

Coordinate and schedule over 70 live projects each week within the consulting and marketing departmentsPrepare and monitor annual editorial calendarAct as an Account Executive coordinating more than 200 article submissions each yearCreate purchase orders to replenish supplies and track payment of outsourced projectsWork with designers on specifying paper types and developing efficient uses of the print budget

Supported Associate Publisher and Senior Account ExecutiveActed as their liaison to manage day-to-day operations of the bimonthly publicationAssisted in the development and execution of various marketing plansPlanned and prepared appropriate press releasesConducted sales and advertising analysisManaged client satisfaction through regular correspondenceCoordinated all event and trade show efforts

Organized, updated and maintained commercial airtime files for clientsPrepared a portfolio of the company biography as a value-added sales tool to potential advertisersWolf Group New York Assistant to Account; Compiled and converted statistical data into visually appealing quarterly reportsAssisted in managing studio recording sessions for television commercialsMonitored and tracked marketing efforts from concept to delivery

Compiled and converted statistical data into visually appealing quarterly reports.Assisted in managing studio recording sessions for television commercials.Monitored and tracked marketing efforts from concept to delivery.

Trained and supervised student employeesMet with students to assess their compatibility with specific job opportunitiesGuided students through the job application processResearched, developed and maintained employer relationships for the schoolInternships

Ba, Communications

Activities and Societies: Salisbury Symphony Orchestra Club Field Hockey Team WSUR Radioconcentration in Advertising - studied.

Diploma, General Studies

Activities and Societies: Field Hockey, Lacrosse, Basketball, Drama, Orchestra, German