Concetta Raz Email & Phone Number

New York, Us

Upward On is a Talent Acquisition Firm that specializes in the Real Estate Industry, primarily in New York City and the Tri-State Area. What sets Upward On apart from a traditional Executive Search firm is the personalized attention to the search, and the time taken to vet potential Candidates before presenting to the Employer. In addition to decades of personal relationships that have been cultivated, Upward On also has an impressive success rate at making successful and fruitful strategic partnerships between companies and employees.

New York, Ny, Us

• Oversee a staff of approximately 15 employees both in the home office and in the field • Responsible for all aspects encompassing the Sales, Leasing, and Marketing of 2500 units, in 15 buildings of a best-in-class multi-family residential portfolio • Work with all departments of Organization including Management, Leasing, Accounting, and Legal with objective of optimizing Operations both internally and externally • Plan all advertising and marketing campaigns, media buying, and overall strategy to ensure optimal return on investment through completion of goals • Negotiate contracts with outside vendors i.e. Streeteasy, apartments.com, Insurent, The Guarantors, Tenant Alert, etc. • Create original content for the new website: copywriting, art direction, and research • Collaborate with Advertising Agencies to implement attractive Marketing pieces such as E-Blasts, Website, Digital and Print Advertising • Analyze & evaluate SEO, PPC Campaigns, and Google Analytics • Conduct aggressive broker outreach campaigns, frequently visiting both large and small brokerages across the city to maintain optimal and advantageous relationships with the brokerage community • Create & implement unique promotional and marketing campaigns; work with Concierge to promote lifestyle marketing to residents; frequently organize and host broker events to promote properties • Broker unsold condo & co-op Sponsor Units • Conduct Market Analysis and create Comparative Reports to help determine pricing and concessions • Track daily, weekly, monthly, and quarterly progress of residential units • Oversee the process of new leases, including evaluation of credit reports, supporting documentation, and lease execution • Responsible for hiring, training, staffing, and scheduling of Leasing Team

New York, Ny, Us

• Manage the daily sales operations of the branch office, to include P&L and marketing and expense budget oversight, and supervise and hold accountable 50 Sales Agents• Manage a portfolio of property listings (up to 100 properties), ranging from rental buildings to cooperative/condo units• Direct field activities of Sales Agents, to include contract negotiations and corporate account set up• Create and implement annual business plans and quarterly sales strategies to achieve growth targets• Prepare reports on targets/KPI’s and revenue forecasts for company management• Regularly evaluate policies to improve operations and increase retention • Continuously identify and network with talent in market; Recruit, hire and train sales associates, thereby building a successful and productive sales force• Coach, motivate, and develop sales associates and staff to peak performance measured by growth in branch profitability; hold weekly sales meetings and conduct productivity and action workshops to drive optimal sales performance

Brussels, Brussels, Be

• Managed the sales and marketing operations and supervised 8-12 direct reports and ~20 external service providers at any given time• Conducted sales calls with corporate/private agents and global event/incentive organizers • Prepared corporate RFP’s and negotiated corporate contracts • Managed sales promotional and discount programs, to include incentive trips, bundled offers, special package discounts and e-blasts• Managed and distributed online, print, and custom marketing/direct mail campaigns • Identified up-/cross-selling opportunities and actively solicited referrals • Created cross promotions with affiliate partners within industry• Participated at industry trade fairs and showcases on a regular basis

New York, Ny, Us

• Negotiated and closed sales/leasing contracts • Oversaw the full sales cycle from analyzing the client requirements to advising on services and negotiating deals• Assisted clients to secure financing and the approval of overseeing boards• Conducted market research and analysis• Generated leads through print advertising, networking and referrals • Worked closely with property owners, management companies and on-site agents

Us

• Worked in the Business Development Worldwide Division • Provided administrative support to 2 Senior Executive VP’s and to the Creative and Account Management teams in the pitch process for new accounts

Certification, Hotel/Motel Administration/Management

Ba, Italian Language & Literature