Conchita Daiha De Pérez Email & Phone Number

✔ Brand management. Manage marketing and communication projects from ideation to completion and coordinate efforts with a wide range of stakeholders; from business unit heads to regional affiliate teams.✔ Add value to the local and global International teams in their marketing and communications activities✔ Trade and events policy definition and implementation✔ Online - offline Communications plan definition and media management. Content creation. ✔ Agency and partnerships… Show more ✔ Brand management. Manage marketing and communication projects from ideation to completion and coordinate efforts with a wide range of stakeholders; from business unit heads to regional affiliate teams.✔ Add value to the local and global International teams in their marketing and communications activities✔ Trade and events policy definition and implementation✔ Online - offline Communications plan definition and media management. Content creation. ✔ Agency and partnerships relationship.✔ Optimize local marketing budget to ensure the achievement of targets and business development.✔ Supervise financial management of marketing activities✔ Lead generation and Lead nurturing. Show less

✔ Team coordination. Develop and implement Commercial and Marketing Plan, defining annual sales budget, profitability goals, revenue, sales forecasting, and business growth.✔ Craft Communication material development and content marketing that achieve Brand and Company positioning in the market. ✔ Define and coordinate Online Marketing strategy: buyer persona definition, content definition for the different stages of the funnel, Lead generation and brand awareness campaigns, RRSS.✔… Show more ✔ Team coordination. Develop and implement Commercial and Marketing Plan, defining annual sales budget, profitability goals, revenue, sales forecasting, and business growth.✔ Craft Communication material development and content marketing that achieve Brand and Company positioning in the market. ✔ Define and coordinate Online Marketing strategy: buyer persona definition, content definition for the different stages of the funnel, Lead generation and brand awareness campaigns, RRSS.✔ Pricing policy definition and harmonization. Show less

✔Brand positioning and product implementation in the Foodservice channel: USA, Latin America and Asia.✔Team Management.✔Implementation of complete Go to Market strategy: from defining target market and market analysis to marketing mix strategy and customer adquisition and retention plans. ✔Development and implementation of Sales and Marketing Plan, achieving Company strategic goals: annual sales budget, profitability goals, revenue, inventory, sales forecasting, and business… Show more ✔Brand positioning and product implementation in the Foodservice channel: USA, Latin America and Asia.✔Team Management.✔Implementation of complete Go to Market strategy: from defining target market and market analysis to marketing mix strategy and customer adquisition and retention plans. ✔Development and implementation of Sales and Marketing Plan, achieving Company strategic goals: annual sales budget, profitability goals, revenue, inventory, sales forecasting, and business growth.✔ Push and Pull actions. Both with distributors B2B and end customers B2C (restaurants, hotels, chefs).✔ Customer life time value optimisation and KPI analysis making the most out of what the performance indicators are showing. ✔Category Management.✔Work with agencies and associations. ✔Develop new and impactful POS material in line with global marketing strategy.✔Planning, development and management of Marketing Budget.✔Analysis, evaluation and monitoring the results of developped Marketing actions. ✔Promotional plan definition and implementation. ✔Working the full cycle of International Trade shows. More than 30 Shows worldwide.✔ Member of the Steering committee. Reporting skills. ✔ Work proactively across commercial and operational functions to deliver total business performance solutions. Show less

✔Brand positioning and implementation (awarded with RedDot design award), in the international retail channel: 10 markets in one year, including markets such as the United States (Amazon USA), Korea and various European and Latin American markets.✔Work together with Design Agency. ✔Competitors and Markets analysis and price policy definition. ✔Product presentations transmiting brand spirit and philosophy.✔Search and coordinate a net of commercial partners, agents and distributos… Show more ✔Brand positioning and implementation (awarded with RedDot design award), in the international retail channel: 10 markets in one year, including markets such as the United States (Amazon USA), Korea and various European and Latin American markets.✔Work together with Design Agency. ✔Competitors and Markets analysis and price policy definition. ✔Product presentations transmiting brand spirit and philosophy.✔Search and coordinate a net of commercial partners, agents and distributos in new markets.✔Organization of International Trade shows. Show less

✔Distribution net development on asigned markets: UK, Ireland, Italy and Middle East. ✔Market, competitors and consuming trends analysis. ✔Negotiate and close KA commercial agreements. ✔Control key KPI's such as profitability, rotation levels, customer satisfation or budget deviations.

✔Contract coordinator. Logistics, insurances, payment control and compliance certificates management in International Projects.

Digital Marketing, Social Media And Analytics

Master Of Business Administration - Mba

Master Of Laws (Ll.M.), International Trade

UK

Law Degree

FRANCE