In my role as Director of Strategic Relations at Socialdoo, I lead the development and execution of integrated marketing and digital strategies designed to help businesses achieve their goals. 🔎My focus is on giving a fresh and elevated meaning to the growing engagement between Socialdoo and its partners (it's always ‘partners’ with us – never ‘clients’!) with a proactive and caring mindset.By staying attuned to market trends and working closely with cross-functional teams, I ensure our strategies are both cutting-edge and effective. I also bring recent expertise in sustainability and circular economy strategies, integrating these principles into our approach to drive meaningful, long-term impact.🎯My goal is to translate strategic vision into actionable plans that deliver tangible benefits, leaving a lasting impact on both our partners and our agency. I am dedicated to understanding each partner’s unique business needs and delivering impactful communication solutions that strengthen corporate and marketing brand identity, whether it’s creating effective marketing campaigns, enhancing digital presence, or implementing sustainable practices.At Socialdoo, our approach combines proactive problem-solving and strategic foresight, where creativity and empathy come together with research, trend analytics, and a commitment to sustainability.

There is no business & brand path that doesn’t intersect with Marketing and doesn’t make good use of PR & Strategic Communication. With a deep background in both worlds, the way I choose to make the best of this encounter is seamless, by introducing marketing strategies that not only build the corporate brand at every touchpoint but also by strategic communication that narrates a compelling story tailored to the unique needs of each audience and as they ‘like’ to hear it. As a Marketing and Content strategist in a PR & strategic comms environment, I bring forward this dynamic and agile relationship for each business that SOCIALDOO works with, as well as SOCIALDOO’s corporate brand building. I place a special emphasis on Public Relations (PR) and strategic communications, recognizing their catalyst roles in protecting and elevating the business and brand. Through meticulous PR planning and execution, I ensure that each organization's narrative resonates effectively in the media landscape. This holistic approach to PR and strategic communications allows both functions to work synergistically, bringing heightened awareness and safeguarding the reputation of the business & brand in today's dynamic market.In my role as Head Account for Growthfund, the Public Wealth Fund of Greece, I orchestrated and constantly iterate and adapt a transformative journey for the account, leading to a remarkable surge in awareness and earning prestigious awards over the last two years. Through strategic planning and execution, I navigated the account to not only meet but exceed its goals, solidifying a positive and influential reputation within the financial landscape. This achievement stands as a testament to my ability to drive impactful results, even in highly regulated and complex sectors, further showcasing my expertise in building and maintaining a positive public image.

In Strategic Communications, content is the king of a multi-level environment. As head of digital strategy & content, I make sure that our clients convey the right message to the right audience within the proper context and with the right amount of intensity. After two years of digital-only business and personal interactions for every professional on a business and personal level, I help brands shift to a hybrid form of communication, and continue to show up and tell their story while being relevant to the new normal. PR is the exclusive comms form that achieves max results and is better operated in close encounters, yet, we still need to respect the rules and adjust to new opportunities by making use of the digital etiquette.

Designing the strategy of digital marketing communication initiatives for the company clientele and responsible for implementing, overseeing, and managing the strategies that advance our clients’ mission by reaching the right audience and attaining greater exposure.Collaborating with the marketing, social media and corporate communication teams to develop 360 campaigns that increase brand & product/service communication goals.Head of the digital transformation for SOCIALDOO’s services, work flows and deliverables.

We are more than just a podcast production company of high-quality podcasts and a podcasting studio business. We are guided every step of the way by our larger vision to create a parallel universe of research, news & content around the world of audio that will be useful and have a real impact, both in the podcasting community, in the media world, and the listeners.

Sunday Club was a a beta platform designed and run by Reborrn Consultants & Makers, that ran for a testing period of 6 months. My role was to co-create and promote content that engaged and empowerd the community of elders in Greece and the people who care for ageing members of their families. My main role via the creation and promotion of valuable content and activities, was to create a sense of belonging among members of those communities, build relationships, and promote the Sunday Club human helpdesk service, that can be valuable to both.The organic results we achieved in our social media and inbound strategies via the content during this period were remarkable, and helped us appreciate the power of honest communication strategies.

Leading the activity of a group of DDB clients' accounts towards the successful delivery of services, nurturing key client relationships, and adding vision & momentum to their corporate & marketing communication needs while pursuing growth opportunities. Active member of the Company’s pitch team, while also working closely with the business development director on repositioning the company's digital offering.Profitable and successful 360 account handling for the FMCG, Culture, Health & Tourism industries: Knorr Unilever, Papadopoulou.gr, SNF, SNFCC, Almora Plus, Minoan Lines, Casio, and proud pro bono leader for the design & implementation of the crowdfunding and business goals' communication of Hamogelo you Paidiou NGO. Production of 11 TVCs and 20+ digital video campaigns, plus one phygital influencer campaign for Casio G Shock with Sakis Tanimanidis.Awards: Campaign for KNORR Unilever "Super Duper Syntages" 2019 won 1) Silver Sales Excellence Awards, in "Digital Marketing & Social Media for Sales» & 2) Silver DIME Award in «Digital Communication & Μarketing» Respected leader from the account, media and creative teams, performance oriented, expert in conceptual and content development of advertising campaigns targeting desired audiences with a profound understanding of the technical tools involved. Every day I show up having two main goals:- to balance client, company & team needs in order to deliver the best creative & profitable work alongside the overall strategy of the client. - to ensure strong team unity and optimize talent utilization and personal growth among all team members, in order to operate in a positive environment that inspires and generates appetite for great work. My profound professional vision is to excel in my knowledge & contribution and to act both as the steward and mentor for the whole DDB team of co-workers.

In charge of Sales & Audience Development, Ticketing & Ticket sales, Sponsorship, Merchandising & Media sponsors. Biggest achievements1. Τhe creation and development of a dynamic fully digital-operated loyalty scheme, the "Onassis Cultural Centre Friends", with a renewal-free character.2. Successful initialization & implementation of digital marketing actions (social media, email campaigning, digital community building, digital audience development)3. Co-designing & implementing the commercial & marketing strategies for major cultural events such as the Tindersticks double live gig in Athens, Kamasi Washington's live gig in Technopolis Athens & "Ornithes" (Birds) 2 sold-out performances at the Ancient Theatre of Epidaurus, plus 5 sold-out performances at the OCC.4. The increase in the annual number of tickets sold (seasons 2015-2016 & 2016-2017) & a significant increase in web ticket sales by more than 50% cumulatively (2013-2019).5. Email marketing open rates consistently over 25% reaching up to 60-70%6. Coordination of the GDPR compliance project for all digital channels in sales & communications.7. Τicket sales profit increase for more than 3 seasons, during an era of financial instability in Greece.8. E-ticketing design and implementation, which improved the customer experience together with the Eco-print of the OCC9. Incorporating the Onassis Foundation brand values by co-designing and implementing a pricing policy & philosophy with the motto "culture accessible to all" that is fully aware of the difficulties that the Greek society faces financially, giving a vast range of buying scenarios and opportunities.Main sales & comms goal: constantly building trust by instant service and a 'human to human' customer relations philosophy.

Strategic designer, contributor and stakeholder for the organization's digital development (social media, email marketing, website, CRM, mobile app).Created, planned and ran the worlds first fully digital & renewal-free loyalty scheme, the "Onassis Cultural Centre Friends". During the first 5 years, more than 5.000 members subscribed and no-one has ever unsubscribed. The scheme offers a vast range of benefits such as better prices, booking ahead, meeting the artists, fast lane ticketing, personal box office and telephone service, personalized digital communication & many more. On top of that, no subscription costs are involved and it does not require any renewal.Also in charge of: - The Friends Community (communication - support - offerings - activation - ticketing products) - Marketing/PR events (event planning & implementation, cross-department coordination, sponsorship pursuit, end reports)- Marketing-Communication department's BoD Reports structure & composition- Digital audience development (live streaming - social media OCC Friends group)

Handling applications for academic scholarships of students who attend Greek universities. In charge of scholars groups (support, audit, payments). In charge of Cash flow reporting of the entire scholarships department. Pr events coordinator.

In charge of flat glass sales in wholesalers (b2b) allover Greece. Worked on commission. Attended training on new products twice a year at the head offices. During those ten years, Glaverbel sales in Greece had a 60% raise.