Ricardo Conde Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Project: Trade Promotion Management tool - Business Lead (PT)

Lisbon, Portugal

Reporting to the Business Unit Lead, I was responsible for coordinating all category management and shopper activities of Alpro (#1 brand in plant based beverages and yogurts in Portugal):- reporting and analysing main category trends to create actionable plans- managing a +60 SKUs portfolio- ensuring regular assortment and planogram reviews in main retail accounts- developing POS & second placement materials and coordinate in-store implementations- supporting Account Management and Field Force on specific projects and market insights

Lisbon, Portugal

As part of the Groceries Q-Commerce team, I worked closely with 10 Micro Fulfillment Centers (dark stores) in:- defining and optimizing assortment for multiple categories (non-perishable food, beverages and home & personal care)- negotiating with suppliers to ensure correct assortment, margins and service levels- managing promotions and capture cross-selling opportunities- executing pricing and content strategies

Lisbon, Portugal

Focused on biscuits and chocolate categories, I acted as a liaison between Marketing, Trade and Sales teams, focusing on strategic plans, promo activities, innovation and customer sales information.Key brands: Oreo, Belvita, Milka, Triunfo, Chips Ahoy! and Tuc- developing yearly/quarterly commercial plans with sales teams- defining main KPIs (assortment, innovation, PPA and in-store visibility)- analysing and reporting main category insights (Nielsen, competition, brand performance, promotional plan, opportunities/risks assessment)- product change management and co-packing projects- overseeing stock availability with demand, fulfillment and logistics teams- maintaining business intelligence internal portal with sell-out information of main customers and report preparation

Lisbon, Portugal

Short Term Assignment at Trade Marketing, focusing on chocolate category.Key brands: Milka and Côte d'Or- managing key in-store activations and projects- ensuring BTL activities, such as POS development and samplingMilestone: launch of Côte d'Or Bio tablets range in Portugal

Lisbon, Portugal

As part of the Retail Account Management team, I was responsible for the commercial management of two national retail accounts and a portfolio of Portuguese traders (export sales).- negotiation of promo activities and launch of new products- development of annual business plans and promotional plans- contracts simplification- support to the commercial team on projects between customers and internal departments (Customer Service, Logistics and Trade Marketing)

Aveiro, Portugal

Worked closely with managers at a variety of retail stores (supermarkets)- negotiation and execution of commercial proposals, planograms and second placements- tracking of promo activities, product launches and competition activities- ensuring visibility through POS merchandising implementation and supporting replenishment activities