Founder
CurrentLed and managed a cross-functional team, overseeing all aspects of operations to ensure smooth project execution and alignment with business objectives. Focused on optimizing user touchpoints by developing a deep understanding of customer behaviors and preferences, which allowed for consistent and impactful experiences across digital platforms. Spearheaded the enhancement of mobile app data tagging strategies, focusing on action-based tagging for more accurate cohort analysis. Worked closely with team members to develop user segments, personas, and customer journeys, driving targeted strategies and campaigns through detailed reporting and collaborative processes.Under my leadership, 1000 Media has worked alongside brands like Riot Games, Epic Games, and Adult Swim. Specializing in product-to-consumer marketing, we have successfully driven significant revenue growth for e-commerce businesses through innovative, data-driven approaches.