Cong Le Email & Phone Number

London Area, United Kingdom

• Led product and operations team• Led game design, development and user acquisition of NFT game Blockchain Monster Hunt• Coordinated NFT sales during Initial NFT Offering and Initial DEX Offering• Working on several blockchain related products, mainly Spot On Chain, an on-chain analytics platform

Co-founded a virtual escape game for virtual team building for teams and companies during Covid-19 pandemic

Mexico City, Mexico

Responsible for building mobile game publishing capabilities for Spanish America’s headquarters as Garena expanded from South East Asia to LATAM• Defined team structure and hiring requirement for local mobile game publishing team• Oversaw day-to-day operations of local functions including marketing, community management, influencer management, e-sports and customer service for the global hit mobile game Free Fire• Spearheaded co-branding partnerships and e-sports initiatives to increase product and company brand exposure in Spanish American countries

Hanoi, Vietnam

Responsible for building and managing a cross-functional publishing team to launch and operate Free Fire, Garena’s first self-developed mobile game, in Vietnam. Responsible for overall revenue and user metrics.• Developed and managed product road-map and go-to-market strategy for Vietnam market• Headed user acquisition, user engagement and monetization initiatives from planning to execution• Proposed new features tailored to local market to increase revenue and expand user base• Led user research before game launch to understand user's pain points and fine-tune core game design

Singapore

Responsible for managing various cross-functional publishing teams in launching and operating Garena’s top mobile game titles in Vietnam and Thailand, notably Headshot (We Fire - 全民突击) and Thunder Fighter (雷霆战机). Responsible for overall revenue and user metrics.• Localize product in terms of language, features and pricing• Developed and managed product road-map and go-to-market strategy• Headed user acquisition, user engagement and monetization initiatives from planning to execution• Proposed new features to increase game performance and worked with overseas game developers on implementation• Worked with overseas studios and coordinated internal tech teams to deliver smooth roll-out of new features and patches

Singapore

Assisted Product Manager to launch Garena’s first mobile game in Vietnam• Localized product in terms of language, features and pricing• Generated daily metrics analysis, monitored app performance across a range of features and made product optimization recommendations

Da Nang, Vietnam

Co-founded an escape room business (side business)• Researched, planned and partnered with 2 friends to start an escape room business in Da Nang, Vietnam• Sourced location, optimized game puzzles and flow• Created operating workflow and trained operating manager and staffs• Opened second outlet in 2020 in Hoi An, Vietnam

Ho Chi Minh City, Vietnam

Reviewed efficiency of distribution channels and advertising campaigns of 2 newly launched mobile games and proposed recommendations to improve user acquisition strategy

Master Of Business Administration - Mba

Bachelor Of Arts, Mathematics And Economics

Study Abroad Program

Education record