Launching Team Member Of Sports Marketing Department
Beijing
As a marketing early team member of Suning Sports, my primary responsibilities include sports marketing, co-promoting matches and membership products with the Premier League and Ligue 1, as well as formulating marketing activities throughout a match season. My tasks encompass competition classification, organizing online and offline activities during local festivals and key events with celebrity commentators, and preparing monthly meeting reports and feedback to overseas leagues and their member clubs on Suning’s international broadcasting online TV channels.Key Achievements:• Collaborated with the Premier League, Ligue 1, and various clubs through early bird promotions, key match days, and holiday events, flexibly adjusting marketing activities and online event products based on demand, responsible for driving traffic and sales conversions. Achieved a peak of 13 million live streaming views for a single match featuring LFC.• Represented the platform in live interviews with players including David Silva from Manchester City, Alex Oxlade-Chamberlain from Liverpool, Blaise Matuidi from Juventus, etc.• Through resource exchanges across Suning’s platforms, implemented multiple rounds of advertising with clubs including Liverpool, Tottenham, Wolverhampton, and Bordeaux, establishing a reusable collaboration model that fosters a mutually beneficial partnership
