Start Me Up Nutrition & Future Bake AustraliaStrategy & Planning - New Business Development (inc. International) - Sales/Account/Distributor Management - Brand/Creative - Social Media & B2B Communications - Trademarks - Website & Online Store Development & Mgt - Export Market Development Grant & Tender Mgt - Various Company Projects - Direct report to Owners/Directors Future Bake Australia P/L is a family-owned all Australian manufacturer, making the highest quality cookies,… Show more Start Me Up Nutrition & Future Bake AustraliaStrategy & Planning - New Business Development (inc. International) - Sales/Account/Distributor Management - Brand/Creative - Social Media & B2B Communications - Trademarks - Website & Online Store Development & Mgt - Export Market Development Grant & Tender Mgt - Various Company Projects - Direct report to Owners/Directors Future Bake Australia P/L is a family-owned all Australian manufacturer, making the highest quality cookies, bars and health food. All products are proudly made in our Melbourne bakery. Show less

Alamein FC is an all-women's NPLW football club where its core values lie in investing in its player's development.Active volunteer in Alamein’s day-to-day running and strategic initiatives. Drove the formation of the inaugural Pre-NPLG U12 youth team, contributed to facility grant applications, branding, social media & communications, sponsorship, resourcing of player trials etc. General Board Member during 23/24 season.

Product Development & Management - Go To Market - Branding - MarketingMember of small core team which transformed Darche Outdoor Gear into one of Australia's fastest growing outdoor brands. The Charles Parsons Group comprises diverse businesses in textiles and fabrics.

Invented and commercialised the ‘ZYGO energy’ sports footwear technology, pushing the boundaries and possibilities with a focus on function over fashion.Backed by science and testing, the technology was independently tested by :* World renowned lab Progressive Sports Technologies Ltd in Loughborough (UK), with favourable performance results when compared to the global market leaders. * ACU University in Melbourne - School Of Exercise Science/Faculty Of Health… Show more Invented and commercialised the ‘ZYGO energy’ sports footwear technology, pushing the boundaries and possibilities with a focus on function over fashion.Backed by science and testing, the technology was independently tested by :* World renowned lab Progressive Sports Technologies Ltd in Loughborough (UK), with favourable performance results when compared to the global market leaders. * ACU University in Melbourne - School Of Exercise Science/Faculty Of Health Sciences.Project included licensing the world-wide rights to the iconic (https://www.canterbury.com/) Canterbury NZ (CCC) brand. Managed concept prototyping, intellectual property platform, Licence negotiation, through to communications and media/PR. A self funded 'passion side project', achieved a profitable licensing model. Venture was concluded prior to the release of generation 2 design, sport specific and children's range. Featured in various Australian and international media including The Australian Financial Review Magazine, Curve Design and Professional Marketing. Profiled on national SBS World Sport and ABC’s The New Inventors television programs.Author of patents examined and granted/pending in territories covering USA, Canada, Europe, China, South Africa, Australia and New Zealand. Show less

Aquatic and leisure products - customers included Target Australia, Big W, Anaconda, YMCA and Rebel Sport. Brands inc. POOLSCAPE, Piping Hot, Comocean, Raw and Mambo. * Liaised with over 20 Asian based suppliers, covering price negotiation, product development, product and packaging artwork approvals, pre-production sampling.* Compliance to Australian Standards and customer requirements, including managing testing approvals and ensuring correct labeling.

Membership based sporting organization - focus on partnerships and communications.* Sourced, developed and implemented new partnerships with organizations including Diadora Australia, Momentum Energy, AAMI Kooyong Classic and Patties Foods.* Successfully renewed key partnerships with Wilson Sporting Goods and VicHealth. * Managed marketing communications and promotions, including Annual Reports, relaunch of Victorian Tennis News magazine and event stand at the Australian Open.*… Show more Membership based sporting organization - focus on partnerships and communications.* Sourced, developed and implemented new partnerships with organizations including Diadora Australia, Momentum Energy, AAMI Kooyong Classic and Patties Foods.* Successfully renewed key partnerships with Wilson Sporting Goods and VicHealth. * Managed marketing communications and promotions, including Annual Reports, relaunch of Victorian Tennis News magazine and event stand at the Australian Open.* Developed and launched the Neale Fraser Foundation.Mentoring ProgramEstablished and managed a Marketing Internship Program for University undergraduates - mentored tomorrow’s marketers with real work in real time. Participants have progressed to employment with national and international FMCG companies. Show less

Projects completed for consumer brands, including Primus Camping (now Companion Brands), Tristar Housewares, Hunter Leisure and Trek Bicycles Australia.

Over a five year period, commenced at Malvern Star Bicycle Co and then Repco Cycles & Fitness. Managed the Haro Bikes brand: * Increased wholesale sales by 125% in two years. * Become largest international distributor. * Launched MTB range, signing Paul Rowney sponsorship.* Commenced product sourcing via a Licence Agreement.* Devised and implemented marketing plan, trend analysis, sales forecasting.

Additional marketing initiatives included the completion of a Field Hockey Market Review and NSW Rugby League Licence proposal.