Responsible for sales, marketing and operations of wine tourism and the wine and spirits portfolio of González Byass in Chile; through supermarkets, wholesales, hotel, restaurants and casinos, online and direct-to-consumer channels. During 2023 and 2024 I was a member of the board of Viñas de Colchagua, leading the sales committee.• Managed the change of distributor of Chilean wines for supermarkets, hotels and restaurants starting in January 2024, generating in the first Q of the year, an increase of more than 40% in volume and 70% in revenue. • I successfully led a team of 10 people full-time; including sales, marketing and operations executivies, improving Chile's operating result during 2022 and 2023 by more than 40%. • I strengthened the wine tourism offer in both wineries, with Viñedos Orgánicos Veramonte being chosen as the "Experience of the year 2023" in the Valparaíso Region in the Chile Wine Tourism Awards. • I improved the operating result of wine tourism in both wineries by consolidating the business relationship with the tourism trade, to do so I devised strategies to increase the average ticket, generated efficiency in expenses and HR. As a result, this area on 2024 is 100% profitable and healthy.

Lead the sales, marketing and wine tourism operations of ​​both wineries: Tours & Tastings, three stores (online and offline), Events, Restaurant, Wine Club, and sale of wines and spirits to the final consumers. From 2018 to 2020 I was director of the Casablanca Valley Wine Business Association.• I successfully led the company's sustainability initiatives, such as participation in the Vinos de Chile sustainability code working group and the emblematic “Collaborative Green Farm” project, a program together with the Casablanca County, for which I received the González Byass Innovation Award on 2019. • To make the area's human resources more efficient, I reorganized it from beeing 22 employees in 2017 to 8 employees in 2021, steadily increasing turnover during that period. • Between the end of 2019 and 2021, we successfully focused on the direct sales of wines through the e-commerce and direct sales, the result was the increase on wine sales by more than 60%.

Responsible for the marketing of the vineyard's high-end tourism offer. • I professionalized the winery's wine tourism area, reformulating the offer in value and opportunity, making it a competitive and attractive product for inbound and local luxury tourism. • I formed a sales team, with Tour & Travel and Corporate executives, achieving 41% sales over budget.• I renewed the product following international trends: new off-property excursions, wine flights, gastronomic local identity, activities for families, among others.• Led e-commerce project with new online reservation system, OTAS integration, new website and created social media profiles and content.• I was in charge of PR, press and sales representatives in Brazil and the United Kingdom, both key markets for the winery.• Presented quarterly to the board of directors.

In charge of marketing the six foreign brands of high fi music equiptment sold in Chile.• I led the negotiations of the brands represented, all of them without previous sales experience in Latin America. • Introduced brands to Chilean retail, including Ripley, Falabella and Linio, which brought as a result a sales increase of more than 35%.

Responsible for the sales and marketing of experiences in Chile and the region with a team of 8 people.• I redefined the B2B and B2C sales and positioning strategy in the target markets: USA, Canada and UK.• I achieved an annual growth of 19% in sales during 2013, projecting 43% for the first Q of 2014.• I led, trained and supervised the team of experience designers.• Developed the press representation in the US, which resulted in high quality presence in important publications referring to luxury tourism in that market.• I established a commercial representation for the entire northern hemisphere based in Canada.

In charge of marketing the experiences in Chile and the region with a team of 18 people. • I led the B2B sales and positioning strategy of this wholesaler in the luxury tourism segment, achieving an 8% growth in sales during 2012.• I restructured and expanded the commercial offer, both in opportunity and quality, which translated into a repositioning of the brand in the segment.

Responsible for the marketing of the all-inclusive ski hotel offer, a multicultural team of four people, and the innovation in hotel experiences during the ski season. • I devised and presented the company's marketing and sales plan, having a hotel occupancy of over 85%.• I hired and managed external digital marketing, communications and PR companies, in the different strategical markets: USA, Brazil, Argentina and Chile, which brought greater brand presence.

Sales manager of abroad language programs for adults with a team of 5 people. • I added a network of sales representatives throughout Chile, which improved income by 30%.• Developed and presented the annual sales budget to the company's president at the Boston headquarters in the USA.• Developed a sales incentive program for sales representatives and travel agents throughout Chile.