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C L Smith is a retired marketing executive for Verizon and author of TONGUE IN CHICO and THE CORPORATE WEENIE ALMANAC. TheCorporateWeenieBook.comTongueinChico.com
Tenderfoot Books
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Author And PublisherTenderfoot Books Sep 2020 - PresentUnited States
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Executive Director Of Media And SponsorshipsVerizon Mar 2011 - Feb 2014Basking Ridge, New Jersey, United States -
Director Of MarketingVerizon Wireless Apr 2000 - Mar 2011Irvine, California, And Basking Ridge, New JerseySummaryLed planning, buying, measuring, monitoring, reporting and rationalization of all advertising media including TV, online, social, mobile, newspaper, radio and sponsorships for Verizon Wireless. Developed, negotiated and managed multiple cross-platform sponsorships with key partners including the NFL, NHL, LA Lakers, Boston Red Sox, Disney, Dreamworks, LucasFilms, Live Nation, AEG, Madison Square Garden, MTV and VH-1. Key accomplishments - Planned and executed media and advertising strategies that helped build Verizon into one of the world’s most recognized and successful brands. - Led functional teams working directly with Apple, Google, Microsoft, Samsung, LG, Facebook, Twitter and other strategic partners on multiple proprietary new-product launches.- Drove the rationalization and rapid adoption of new and emerging media categories such as Online Video, Online Audio and Mobile.- Drove $300M in cost savings through a comprehensive review and restructuring of legacy merchandising and sponsorship strategies.- Developed strong working relationships with key leaders, teams and individuals in a highly matrixed organization across three business units, four multi-state areas and 22 regions.Areas of ExpertiseAdvertising, Media, Branding, Communications, Sponsorships, Product Development
Conley L. Smith Skills
Conley L. Smith Education Details
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English And Mass Communications -
English And Journalism -
English And Journalism
Frequently Asked Questions about Conley L. Smith
What company does Conley L. Smith work for?
Conley L. Smith works for Tenderfoot Books
What is Conley L. Smith's role at the current company?
Conley L. Smith's current role is C L SMITH is a former marketing executive for Verizon and author of TONGUE IN CHICO and THE CORPORATE WEENIE ALMANAC..
What is Conley L. Smith's email address?
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What schools did Conley L. Smith attend?
Conley L. Smith attended California State University-Chico, California State University, Chico, California State University, Chico.
What skills is Conley L. Smith known for?
Conley L. Smith has skills like Wireless, Telecommunications, Mobile Devices, M2m, Direct Marketing, Marketing, Strategy, Strategic Partnerships, Customer Retention, Product Development, Account Management, Product Management.
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