Amy O'Connor Email & Phone Number

Nashville, Tennessee, Us

New York, Ny, Us

Associate Director of Catalog Marketing at Legacy Recordings specializing in Country- Lead catalog marketing projects and initiatives for both heritage and off-roster artists (Johnny Cash, Dolly Parton, Loretta Lynn, Willie Nelson, Alan Jackson, ALABAMA, Kenny Chesney, Carrie Underwood, Sara Evans etc.)- Lead catalog marketing efforts for frontline on roster artists (Koe Wetzel [COL], Old Dominion, Brooks & Dunn, Luke Combs, Maren Morris, Chris Young, etc.)- Created and managed large-scale budgets around projects using internal tools for revenue projection- Ran reactive marketing campaigns on viral moments and maximized efforts to highlight success (Keith Whitley // “Miami, My Amy” on TikTok, “February 28th, 2016” / Koe Wetzel Day 2024) - Maintained relationships with artist management teams and partners to execute projects, secure artist participation, plan content captures, plan events- Utilized relationships with brand partners to integrate into ongoing artist and album campaigns- Pitched for upcoming priority projects to coincide with album anniversaries, birthdays, cultural moments- Extracted relevant data and analytics on artist, track, and album level to measure engagement on platforms - Attended artist showcases, events, performances for on roster artists as well as off-roster artists- Helped in curation of country themed playlists for Sony’s Filtr US brand playlists

New York, New York, Us

New York, New York, Us

• Oversees streaming department and supports team efforts at digital streaming partners• Maintains account relationships and pitches priority new release/catalog information with streaming leads globally (Spotify, Apple, Amazon, Pandora, SoundCloud, Tidal, etc.)• Participates in quarterly meetings with partners to discuss new initiatives, priorities, and opportunities on/off platform • Supports marketing team with new release initiatives and artist/track strategy roll out • Leads project management of on/off-platform streaming marketing initiatives surrounding artist catalog • Communicates with artist management to execute projects and content captures• Extracts relevant streaming data and analytics on artist, track, and album level to pull engagement • Curates, creates, and rebrands label O&O playlists for Better Noise Music and on behalf of our artists• Works with digital team to coordinate social posts, ad allocations, and marketing initiatives to drive to DSPs• Communicates with touring dept. on upcoming shows and local activation through street team and promoters • Coordinates and attends/ artist showcases and live streams with key partners• Updates artist profiles across streaming platforms

New York, New York, Us

- Maintains DSP account relationships and communicates priority new release/catalog information with artist and label relation leads (Spotify, Apple, Amazon, Pandora, SoundCloud, Tidal, Filtr US, etc.)- Participates in quarterly meetings with partners to discuss and strategize and execute new initiatives, new priorities, new opportunities on/off platform - Pitches new release priority information through partner pitch tools to secure playlisting opportunities- Keeps artist profiles up to date across streaming platforms- Leads project management on off-platform streaming marketing initiatives surrounding artist catalog - Communicates with artist management to execute projects – Content captures, audio/video for streaming partner initiatives, etc.- Extracts relevant streaming data and analytics on artist, track, and album level to pull engagement and communicates company wide and to partners using Mediabase, Music Connect, and Chartmetric- Researches streaming data and work closely with A&R to strategize opportunities where engagement is occurring- Creates playlist target lists for team pitches to partners- Curates, creates, and rebrands label O&O playlists for Better Noise Music- Supports marketing team with new release initiatives on/off platforms and on roll out plans for streaming- Works with digital team to coordinate social posts, ad allocations, and on on/off platform marketing initiatives to drive to platforms- Updates staff on streaming marketing highlights, goals, and playlist updates- Communicates with touring department on upcoming shows and local activation through street team, promoters, etc. - Coordinates and attends artist showcases with key partners- Develops catalog streaming strategies with label managers and digital team

New York, Ny, Us

• Account managing/maintenance for digital accounts such as SoundCloud, Amazon, Pandora, Apple• Curated Sony Music's Filtr US playlist brands on Spotify and Apple Music (Party Anthems, 00s Smash Hits, etc.)• Collaborated on streaming/playlist curating and content brainstorming• Assisted with development of on-platform advertising creative promoting Sony Music's Filtr US playlist brands• Pulled streaming information/analytics and distributes reports reflecting Spotify, Apple Music, and Shazam numbers• Collaborated with Legacy social marketing to reach extent of account promotions and new release opportunities• Pulled streaming information/analytics and distributes reports reflecting Spotify, Apple Music, and Shazam numbers• Coordinated with social media to centralize, prioritize, schedule, and manage all social media campaigns with Legacy’s Digital Marketing team for all sales driven campaigns• Assembled and distributed all account visibility campaigns to Legacy staff, artist representation for product launches• Created Legacy/CMG's Bi-Weekly Field Update newsletter with new release and catalog information• Distributed Bi-Weekly Field Update newsletter to the label and account field representatives

New York, Ny, Us

- Assisted SVP of Sales and VP of Digital Sales with scheduling, directing phone calls, and organizing meetings- Coordinated travel and transportation arrangements for SVP- Created presentation decks for account meetings- Prepared expense reports for SVP of Sales and VP of Digital Sales- Processed invoices and ad sales- Distributed weekly sales analysis to artists, artist managers and staff using Nielsen SoundScan- Uploaded product and assets to Amazon.com for Legacy and catalog artist releases- Fulfilled all sales and inventory requests for artists, managers, and producers for Legacy Recordings and catalog titles- Gathered necessary information for RIAA Certifications- Maintained iTunes Sale Rooms for Legacy Recordings promotions- Wrote placement copy for Spotify ads- Created copy for Spotify playlist descriptions- Assisted Legacy press team with fan engagement interviews at artist events- Proposed potential sequences for Spotify playlists- Participated in brainstorming meetings for playlisting concepts and ideas for artists’ socials- Edited/Proofread product descriptions for Amazon product uploads- Generated bi-weekly field update letter to Sony field reps for new releases

New York, Ny, Us

Marketing Intern:• Created content schedules for Johnny Cash, Nas, Billy Joel’s social media• Fulfilled gratis requests, FedEx shipments, and messenger requests• Researched artists for campaigns, (Johnny Cash, R.Kelly, Studio Rio, Eric Carmen, Joe Satriani)• Generated copy for Newsletters• Uploaded assets to Sony Music Entertainment databases, ex. Digital Exchange, Smartsheet

Bachelor Of Arts (B.A.), Broadcasting And English

Education record