- Led collaboration with international stakeholders to streamline Salesforce processes, increasing operational efficiency by 20% through automated workflows and improved reporting structures.- Conducted regular user training sessions and provided ongoing support, resulting in a 15% improvement in Salesforce adoption rates and empowering users to effectively leverage the platform's capabilities for business growth.- Developed and customized Salesforce reports and dashboards that provided actionable insights, CRM analytics, contributing to a 15% increase in sales performance and optimized decision-making across departments for a Franchise Brokerage firm.- Regularly monitored Salesforce system performance and user activity, identifying and resolving bottlenecks that enhanced system speed and uptime, ensuring a 99.9% system availability rate.- Authored comprehensive Business Requirements Documents, Functional Specification Documents, and user stories that facilitated clear communication between stakeholders and developers, ensuring project goals were met on time and within scope.- Designed and implemented automation processes using Salesforce Flows, and migrated automation processes from Process Builder, Workflow Automation to Salesforce Flow and reduced manual tasks by 30% and significantly enhancing user adoption for a New York-based solar equipment manufacturer.- Effectively managed project workflows by utilizing Jira and Trello boards to assign and track over 100+ tickets, improving team collaboration and reducing backlog by 25% through efficient prioritization.- Optimized business process flows using Lucid Charts, which provided clear visualizations of complex workflows and identified opportunities for automation, reducing process inefficiencies.- Streamlined user management by creating and administering over 50+ user profiles, roles, and permissions within Salesforce, ensuring data security compliance and enhancing user access control.

Salesforce setup for a B2B IT hardware supplier in the US that manages a boutique of warehouses in Europe, the UK, the Middle East, and the USA.Salesforce implementation from scratch for an Electronic Bike Manufacturer (B2B and B2C) and integrating SFDC with Shopify plus (5 different websites) routing leads to a single salesforce instance, Shopify community portal development, CPQ configurations for Dealers, Mailchimp integration.Integrated Twilio for a US-based insurance agency and automated their outbound calls and allowing them to automate outbound calls to leads, contacts, and accounts automatically, automated their inbound calls with different IVR setting that lands call to the relevant user.Implemented Salesforce Essentials for a small video production company based in Houston, TX, integrating Salesforce with various communication channels, including email systems and web forms. Additionally, I streamlined communication by integrating Salesforce with RingCentral and conducted comprehensive user training to ensure efficient utilization of Salesforce resources.Played a pivotal role in assisting a franchise brokerage firm with the migration from HubSpot to Salesforce. I seamlessly integrated Salesforce with Mailchimp to enhance marketing and communication efforts, ensuring a smooth transition for the team while minimizing disruptions during the migration process.Successfully implemented Salesforce for a prominent US-based cognitive health supplement product company. I integrated Salesforce with Klaviyo and Shopify, optimizing data flow and automating processes. Additionally, I developed multiple automation campaigns using Klaviyo, significantly improving customer engagement and marketing efficiency. I also created comprehensive reporting and interactive dashboards utilizing Salesforce reporting tools to provide valuable insights for informed decision-making.

I have been helping small and medium businesses with HubSpot implementation for the last 5 years and have worked on several projects where we configured Hubspot from scratch, helped clients migrate from different CRMs to Hubspot, integrate Hubspot with Salesforce, and also worked on upgrading features, creating new marketing funnel, custom APIs and app integrations, SMS, email, workflow, and sales sequences, landing pages and webhooks, template, and marketing automation tasks.My core expertise includes: - Integrating Hubspot - Developing Leads scoring - Workflow setup - Automating leads from MQL to SQL - Data cleaning - Reporting and dashboard development - Omnichannel marketing outreach set up - Audience Segmentation - Email Automation - Remarketing and Mobile Marketing - Dynamic Content and Personalization

After spending almost 6 years in digital brand and video production industry, I have been given an opportunity to launch and manage a new Business Unit for Soft Nation Technologies. Achievements: Developed a comprehensive business plan to launch Bridgeway Digital. Launched Bridgeway Digital website in October 2019. Achieved financial breakeven by the end of the 11th month (Sept-20) and projected revenue growth of 3.3% month-over-month. Some of Major Responsibilities include:- Monitor and review the newly launched brand "Bridgeway Digital" including the coordination with the web development team to launch a new website, and working with the digital marketing team to perform organic marketing, and paid marketing campaigns. - Responsible for training new business development executives on responding to RFPs at Upwork, and other marketplaces such as LinkedIn ProFinder, Guru, People Per Hour, and Wooshii. - Leading the business development and sales team to help them reach their quarterly sales quotas. - Monitoring new projects, coordinating with the design and development team, and working with project managers to achieve client success and repeat business. - Participating in discovery calls with new clients and generating business for Bridgeway Digital.

As a B2B Sales Manager, I leveraged my entrepreneurial skills to lead my team to success. With a business ownership mindset and a winning attitude, backed by a proven track record of outstanding performances and achievements in the past, I took on the responsibility of coaching and mentoring my high-performing sales team to surpass financial goals and sales targets.In 2018-2019, I expanded our presence on Upwork by launching two additional profiles, managed a team of three business development executives, and successfully closed over 100 deals for video production and website projects, resulting in a new business worth PKR 48 million.In 2017-2018, I oversaw one Business Development Executive and closed 57 video production deals, contributing to a new business valued at PKR 20 million.My responsibilities included:- Planning and directing sales operations in the assigned region.- Implementing online sales development strategies and utilizing platforms such as Upwork, Freelancer, and Guru.com to generate additional revenue streams.- Creating and optimizing sales reports to enhance conversion ratios, including leads to qualified leads, qualified leads to project negotiation, and meetings to new customer ratios.- Developing numerous pitch decks and personalized sales presentations for a variety of clients.