• Currently handling Allstate online Sales platform and Agency platform which is revenue generating platform for company• Experience in Adobe Launch Implementation across B2B and B2C projects• Actively working on Adobe DTM to Launch migration• Developing rules/tags through Launch using JavaScript as per business requirement• Working on Innovation project which will detect PII from digital analytics tags• Winner for Allstate Innovation event• Solved business problem in Hackathon using Python & Selenium• Expertise with analytical reporting using Advanced Excel features like Pivot tables and charts.• Responsible for quality and timelines of operations.• Strong analytical, pattern detection and problem solving abilities.• Excellent interaction with cross-functional teams.• Business requirements gathering and Web analytics artifact generation and documentation• Creation of Technical Artifact and SDR from scratch for implementation roadmap• Custom solution designing of Data layer and implementation on webpages• Process metrics modification, updating and break fixing for various verticals• Managing Adobe analytics implementation by translating business requirements into technical documents• Alert Analysis report creation and necessary break fixing if required• Reporting and Dash boarding in Adobe Analytics and getting insights from the data• Creating efficient reporting processes with Adobe Workspace Analysis, Report builder and Data warehouse• Providing actionable insights by working closely with Developers, UX team & stake holders.• Presenting the progress to the Stakeholders in weekly, monthly and quarterly sprint meetings.

Worked as Senior Analyst for Digital Analytics Implementation Team which involves working on Ensighten Manage, Adobe Site Catalyst, Google Analytics and GTM. My role encompasses of analytics scoping, planning, strategy building and implementation of Digital Marketing tags in website. I am also involved in implementation audits to find out some key gaps in the implementation and bridge those gaps using analytics skill and then presenting actionable insights to various levels of management which also includes creating, maintain and interpreting dashboards and reports.

Worked as a Technical Team Lead in LG CNS INDIA PVT LTD where i was leading team of 14 members, My role involved working in Digital Analytics which requires working on cross platform such as Adobe Analytics (Omniture SiteCatalyst), Google Analytics, Data Analytics, R and SQL.

My Responsibility was mainly focused on R&D work for new and existing work on Data Security Algorithms.