Mark Lloyd Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

1000heads works with some of the world’s best-known brands as a global strategic partner, building dedicated cross-functional teams that deliver Social Transformation to the enterprise.Our unique approach blends cross-team expertise across data & analytics, strategy, implementation, design, delivery, measurement, and optimization.With experience working in both London and New York, I now head up the Client Services team in Sydney. My current clients include: Meltwater, Cisco, Google, Intel, Ancestry, Isuzu & UNIQLO.My role and experience includes - - Social and content strategy - Creative ideation and execution- Reporting and data analytics - New business development (heavily involved in agency pitching)- Client services and project management - Influencer marketing and strategy- Financial management - Part of the company management team- Exisiting client growth developmentI also have experience across other Digital Marketing functions including Paid Social, SEO, Google Analytics & Google Adwords.

London, United Kingdom

Clients: GoPro, Amer Sports (Salomon, Suunto, Wilson), Coty Group, CiscoSince starting at 1000heads, I have taken the client services lead on major retained accounts for the agency including both GoPro and Salomon, as well as campaigns for the likes of Suunto and Cisco. This has involved large financial responsibility, as well as the management of a team of European Community Managers and Account Executives / Managers. The management of these projects from creating new scopes, monitoring servicing levels and delivering them in a timely manner has been at the core of my responsibilities, but I have also played a key role in the development of the social strategy across each account. I have created strategic frameworks, implemented advocate programs, run paid media campaigns and reported on the performance of projects across all the accounts I have worked on. A recent highlight for me was taking the lead on a new business pitch for the cosmetic brand Nioxin. Nioxin help to combat thinning hair for both men and women, and they were looking for an agency to help build their social presence and awareness of the brand online. Based on key data insight, we identified the majority of the audience talk about the issue of thinning hair behind closes doors on platforms such as Reddit. This guided our thinking and we built out a strategic framework that consisted of an advocacy programme, a paid media plan to build awareness and educational content to help inform the audience. This detailed and insightful thinking, won us the pitch and another retained contract for the agency.

London, United Kingdom

Clients: Timberland (Global, North America & EMEA), Tesco, Jaguar Land Rover, Dali Speakers & Everyone ActiveMy time at Mediablaze was one of growth and development. I went from Account Executive to Senior Account Manager in just under 3 years and developed a skill base that helped me progress within the agency world. I developed the fundamentals from budget and time management, writing informative briefs, managing both clients and internal team members and working across multiple projects in a fast paced environment. I developed a strong understanding of social and content strategy through my work on the Global and European Timberland account, as well as Tesco and Dali Speakers. I also gained an abundance of experience in content production, through managing and producing video and photo shoots across my client roster. One personal highlight included the work we did on Dali Speakers for the release of the Dali Katch. Our brief was to build awareness of the speaker to a younger and more urban audience. Based on our creative strapline "Share the sound you love. Anywhere", we worked with a number of different influencers that hit the key passion points of our target audience, including street artists, dancers and musicians. We created a content series that sat on Tumblr and built out a paid media plan to drive sales of the Katch. It was a fully integrated BTL campaign, and one that started to transition Dali into that younger more urban space.

London, United Kingdom

Clients: Timberland (Global, North America & EMEA), Tesco, Jaguar Land Rover, Dali Speakers & Everyone Active

London, United Kingdom

Clients: Tesco (Tesco Technology & Tesco Phone Shop)

London, United Kingdom

London, United Kingdom

Worked in the live events team for the following events:• Multiple grocers annual corporate event• Microsoft Winter Wonderland

London, United Kingdom

Fully integrated marketing role working across; TV, radio, print & digital Managed multiple artist marketing campaigns from concept to delivery including:London Grammar’s album “If You Wait” – (UK #2 – September 2013) DJ Fresh’s album “Nextlevelism” – (UK #12 – October 2012)

London, United Kingdom

Worked across Marketing Communications & Business Development

Cardiff, United Kingdom

Worked at experiential & field marketing events for BT & Boost Energy Drinks

London, United Kingdom

Supported product managers across multiple artist marketing campaigns for the Ministry of Sound record label.

2.1, Bsc Business Management (Marketing)

Physical Education (A), Economics (B), Biology (C)

Activities and Societies: 1XV rugby, 7's rugby, House captain