Mary Aviles Email & Phone Number

New York, Ny, Us

Deepen organizational understanding of the people using our educational products. Work closely with the Content, Product, and Growth teams to identify research questions, design and execute research projects to better understand user needs, and communicate insights cross-functionally to help guide product and marketing decisions. Independently design and execute studies that are efficient and useful, using mixed qualitative and quantitative methodologies as appropriate. Generate data-based insights to guide product development and strategic direction. Communicate data-based insights and advocate for the user in cross-functional contexts.

Founder and multidisciplinary consultant who specialized in helping organizations gather target insights, turn them into ideas, develop integrated marketing strategies, and implement the resulting tactics; client industries included healthcare, medical devices, pharmaceutical, small business, data security, information technology, consumer packaged goods, consumer electronics, literacy and learning, creative/communications agencies, insurance, financial services, enterprise data management, market research; contract work included project management, qualitative and quantitative market research from design to deliverable development, trend identification and analysis, social media research, social media & content marketing strategy development & execution, competitive analysis & other secondary research, touchpoint map development, and marketing communication plan writing.

Washington, District Of Columbia, Us

Managed the publication of Nightingale, the Journal of the Data Visualization Society. With the Publications Director, co-developed the strategic vision and editorial calendar with the aim of ensuring consistent, quality content. Operationalized and launched the print magazine--the first of its kind for data visualizers--including printing and distribution for both subscription and single-issue sales models. Managed the pipeline of articles submitted for digital publication, including assigning editors to each article and ensuring timeliness in editing and posting. Communicated with writers, editors, and authors as needed to shepherd the publication process, including but not limited to Slack, direct message, email, and phone. Ensured content published on Nightingale was original or posted with appropriate citation to credit the original author without any copyright infringement. Identified and cultivated relationships with under-represented voices in the data visualization community, relying on Data Visualization Society membership as a primary source of authors and illustrators. Created content to showcase DVS thought leadership and promoted via LinkedIn and Twitter. Collaborated with the Content Editor in the development of The 'Gale, a bi-weekly newsletter designed to drive Nightingale content engagement. Developed the strategy for social media campaigns associated with Nightingale, specifically pertaining to launching print issues one and two.

Detroit, Michigan, Us

Insight and stakeholder experience resource responsible for supporting product teams to help determine what they need to know and the best way to find out—navigating possibilities, despite practical constraints like time and available resources. This role involved work with multi-disciplinary teams, including Delivery Leads, UX/UI Designers, and Engineers, leading research projects and collaborating on all design phases from generative co-creation to post-launch evaluation. I partnered closely with designers to provide data-informed insights obtained via mixed methods to guide decisions, next steps, and continuous improvement. I managed all aspects of the research lifecycle, including determining appropriate methodologies, recruitment, coordinating vendors, conducting studies, and synthesizing the resulting data into actionable insights. I fulfilled research operations functions, including developing, maintaining, and improving templates, frameworks, processes, and organizational accessibility. I served as a subject matter expert on mixed method research and empowered others to embrace research in their design and development practices.

Detroit, Michigan, Us

Deep general strategist responsible for client work involving business, market, communications, operations, and product/service/program development strategies. Directing stakeholder research, including qualitative, secondary/desk research, and quantitative to inform evidence-based decisions, understand experience, align commitment, and impact change. Blending insights obtained through observation and from other sectors with community-based participatory engagement. Establishing and maintaining relationships with various service partners including data visualizers, data scientists, UI/UX designers, and others via internal talent bench. Finding and crafting stakeholder-centric narratives. Identifying, sharing, and applying internal process design, including new learning methods, repeatable processes, tools, and framework development. Responsible for consultancy marketing strategy including website management, content development (blogs, newsletters), thought leadership, speaking opportunities, and social media. Managing clients professionally, proactively, and rooted in an understanding of their landscape and possibilities. Client work primarily consists of philanthropy and non-profit/community organizations deeply committed to social issues like economic development for all, workforce and talent, civic infrastructure, early childcare, social and emotional learning, and inclusive design.

Detroit, Mi, Us

Developed, refined, and executed TechTown's organization-wide strategic and operations planning processes, the outcomes of which influence entrepreneurship and business development throughout Detroit. Partnered and/or led research initiatives to guide strategies, programs, and projects both internally and externally. Responsible for developing, communicating, and executing the TechTown brand architecture and brand strategy, while also looking for opportunities to capitalize on other programming within the Wayne State Office of Economic Development, where appropriate. Leveraged curiosity, strategic thinking, communication abilities, and a talent for working with internal teams to translate insights into clear, actionable recommendations. Researched and synthesized information on a variety of subject matter (e.g., trends, target markets, value delivery models) to influence organizational and community business decisions. Worked with the Chief Strategy Officer and other Leadership Team members to identify strategic projects and key innovation opportunities. Defined performance metrics and measurement schema. Exemplified best practices, professionalism, and authenticity to build and maintain an initiative's momentum.

Dublin, Oh, Us

Spearheaded organizational shift away from cost-savings initiatives toward market differentiation in the face of increasing pricing pressure and newly open market environment; implemented family brand strategy to encompass four product lines worth $1B annually; awarded Market Manager of the Year in 2003; managed redesign and relaunch of PackManager online inventory management and savings tracking interface; designed and conducted first online usability studies to understand and improve low web adoption rates; designed and conducted organization’s first focus groups to concept test potential low cost offering; redesigned and implemented Best-Value Products (BVP) program to achieve cost reduction of $2.5M in FY02.

Sunrise, Fl, Us

Acquired steadily increasing site management responsibility comprising 52 percent of corporate revenue during ongoing headcount reduction efforts while organization struggled to remain in business; managed product lifecycle in support of profitability objectives through cost-efficient development; analyzed industry pricing and sales and client feedback to develop competitive pricing model; targeted advertising and promotions resulted in a database of more than 16M registered consumers.

Plotted direction, refined business plans and managed integrated marketing communications for business-to-business start ups; formulated research-based insight for client strategic planning processes to ensure targeted marketing programs; assessed client opportunities in alternate markets; recommended research methodology, developed objectives and analyzed results.

Founded industry analyst relations program and managed communications with the nation’s leading industry analyst firms to increase industry awareness of technology clients; brokered relationships between clients and industry analyst organizations – one such introduction resulted in their FY2000 acquisition by GartnerGroup; integrated efforts with account planning and investor and media relations staffs, using analyst programs as a vehicle to increase agency revenue and differentiate CTC from other technology-specific communications companies.

Norwest, Nsw, Au

Promoted quickly starting as a proposal writer and moving from within business unit to corporate marketing team; advised executives based on industry expertise; managed analyst product launch resulting in revenue of $11.6M in six months by establishing consistent communication with industry influencers; negotiated and decreased syndicated research contract expenditures by $200,000; established first competitive analysis program, supplying sales with tools to combat competitor campaigns; pioneered company’s first proposal team—reinforced corporate branding efforts by establishing a consistent corporate approach to RFPs during acquisition of 70 companies.

Ba, English

Facilitation

Write To Change The World Workshop

Podcasting

Email Marketing

Fundamentals Of Visualization With Tableau (Coursera)