SALES- Expansion of a specialized OEM sales team with talented, motivated and well-trained junior employees- Development of modern sales analysis tools for OEM sales (among others, share-of-value tool; customer satisfaction measurements and sales potential analysis)- Conception and execution of a variety of workshops with key customers with the aim of generating co-specialization advantagesPRODUCT MANAGEMENT- conception and development of new product families with the target market triathlon and road bike with focus on aerodynamics- cooperation management with Swiss Side as development partner for the topics aerodynamics and advanced technologies- Introduction of a multitude of market novelties, product innovations and product brands such as ARC 1100/1400 DICUT, GRC 1400 SPLINE or PRC 1100 Mon ChasseralMARKETING- Implementation of a concept-driven brand, product and market communication with clear messages and high recognition #ENGINEERING IDENTITIES- Ideation and conception of a variety of new product launches (e.g. #REBORN FASTER, #REDEFINED STABILITY, #AMBITIOUS CYCLIST, etc.)- development of professional sports marketing and acquisition of top athletes and brand ambassadors (such as, Daniela Ryf, Lucy Charles Barkley, Fabian Cancellara, Tudor Pro Cycling, Canyon RadRace, Lotto Dstny or Uno-X Pro Cycling)ORGANIZATIONAL DEVELOPMENT- Ideation, conception, formulation and implementation of the corporate strategy with the mission #ENGINEERING PERFORMANCE and the competence strategies #ENGINEERING PERSONALITIES (HR strategy), #ENGINEERING IDENTITIES (communication strategy), #ENGINEERING EXCELLENCE (business process & operations strategy), #ENGINEERING PARTNERSHIPS (partnership strategy) - Establishment of the Organizational Development department with the core tasks of corporate development, further education "DT Swiss Academy", knowledge management, internal corporate communication and ESG

SALES- Establishment of a structured sales process, creation of a planned sales potential analysis, supporting sales tools and sales trainings- Conception, planning and implementation of sales seminars- Establishment of a strategic value based pricing and restructuring of the different pricing rules and product group related pricing- Establishment of a key account management program to professionalize customer relationship management- Development and implementation of a holistic relationship management strategy > "ENGINEERING PARTNERSHIPS- Co-specialization projects with key customers to create joint competitive advantages- Establishment of an independent ASM sales organization and sales system to reorganize aftermarket sales activitiesPRODUCT MANAGEMENT- Development and implementation of a holistic and forward-looking product strategy #ENGINEERING PERFORMANCE- Conception of product strategy for road bikes and introduction of a completely new product category #ROADREVOLUTION18- Development of product detail strategies, product requirement specifications and product ideations- Coopertions in the field of development with cooperation partners like Swiss Side (e.g. development of the first own aero wheel concept ERC 1100 Dicut)- Conception, positioning and implementation of product information materials (e.g. launch concepts, media kits or white papers)

- 6-month trainee program, which included stations in all business units and locations- Project work on various sales and product-related topics (e.g. product lifecycle planning, sales process optimization, market and customer portfolio analyses)- Participation in central decision-making bodies (e.g. product committees, sales meetings or cross-departmental coordination meetings)- Support of key customers in the DACH region- New customer acquisition in the Benelux region

Lecturer on strategy implementation as part of the Executive MBA program at the Hochschule für Wirtschaft in Zurich.

Research and academic activity with a research focus on corporate cooperation, strategic customer-supplier relationships, trust research and knowledge management.