Brian Potter Email & Phone Number

Overland Park, Ks, Us

Leading comprehensive marketing strategy and execution for an innovative security and consulting firm, driving measurable growth through integrated digital and traditional marketing initiatives. Orchestrating multi-channel campaigns while managing strategic partnerships and marketing operations.Core Responsibilities & Achievements:• Spearheading digital transformation initiatives including marketing automation, AI integration, and data-driven decision-making to optimize customer acquisition and engagement• Leading end-to-end video content strategy, including production of client success stories, educational content, and service demonstrations that showcase industry leadership• Directing comprehensive social media strategy across multiple platforms, focusing on thought leadership content and community engagement in the security sector• Managing marketing technology stack and CRM operations to ensure data integrity, automation efficiency, and optimal lead management• Developing and executing account-based marketing (ABM) campaigns to target high-value prospects and markets• Overseeing SEO and content strategy to establish market authority and drive organic growth• Building and managing strategic vendor relationships while leading cross-functional team collaboration• Implementing innovative ground team strategies for direct market engagement and lead generationFocus areas include marketing automation, video production, AI integration, customer journey optimization, and data-driven marketing strategies to drive sustainable growth in the security consulting industry.

Overland Park, Ks, Us

Video productionVideo producingVideo directingVideo editingClient relationship managementMarketing consultingMotion graphicsWebsite building and maintenanceWordpress developmentCMS managementServer managementWebsite hostingSocial Media ManagementGraphic designLogo design

Chicago, Illinois, Us

Lead marketing efforts drove 4,000+ new account sign-ups betweenDecember 2021 and March 2022. Launched and managed the Influencer program that onboarded 180+ Influencers ranging from micro to macro audiences. Launched YouTube creator campaigns that drove 1,200+ new accounts.Spearheaded the transition of our marketing website from Contentful to Webflow.Created Livestream marketing strategies and campaigns across multiple channels that drove 1,300+ registration sign-ups in less than 30 days.Developed HEAP definitions and dashboards to track and report KPIs.Integrated and deployed AppCues software and messaging to our platform.Optimized and implemented new tracking methods through Google Analytics and Tag Manager.My responsibilities included:● Owning all marketing channels, initiatives, strategies, and execution● Direction for marketing materials including graphics, videos, landing pages, emails, and textmessages● Managing the marketing budget● Co-ordinating cross-departmentally to execute marketing and product strategies● Creating, managing, and optimizing PPC campaigns● Hiring and managing outsourcers● Managing the internal marketing team● Identifying and building relationships with key partners to increase brand awareness andaccount growth through strategic campaigns● Social media management● User testing and surveying● Reporting and presenting to the board

San Luis Obispo, Ca, Us

Attended networking events and booked demo appointments with qualified leads. Developed a B2B pitch deck. Created proposal templates for our three tiers of offerings. Updated email newsletters for 7 games. Rebuilt our core product offering messaging and landing page to target B2B mobile gaming companies. Redesigned content and layout for our website homepage. Developed a “Community Performance Report” lead generation product. Curated topics for the CEO so he could create blog posts. Edited content and published articles. Created and published a 40+ page “Sales Letter” landing page and website.My responsibilities included:•Developing and executing marketing strategies• Design, execute and oversee all aspects of our digital marketing department including our lead generation, marketing database, email, and display advertising campaigns• Identifying, prospecting, and marketing to video game companies• Set, analyze, and optimize marketing and product KPIs• Oversee and manage all contests, giveaways, and other digital projects

Paso Robles, Ca, Us

Built the marketing department from the ground up. Developed marketing campaigns and strategies that targeted B2C and B2B customers. Increased marketing (non-referral) sales by 290% from 2015 to 2018. Created and executed the marketing strategy across multiple channels. Created a Business Development department and hired five team members. Appointments set from the new Business Development department resulted in over $2MM in sales in the first three months. Evaluated consumer insight data and marketing performance to inform the development of strategies and plans. Demonstrated ability to conceptualize and implement digital marketing initiatives that drove the brand’s engagement and results with its customers, prospects, and employees. Demonstrated a real passion for working across marketing functions, sales, CRM, and analytics.My responsibilities included:• Implementing successful, focused, integrated marketing strategies for B2B and B2C audiences• Focus on financial drivers and managing return on investment objectives• Aligning the organization’s activities with corporate strategic objectives and brand initiatives• Promoting multi-channel marketing and digital innovation across the organization and driving a data-driven approach to marketing strategies and objectives• Develop and own a comprehensive enterprise digital marketing strategy including content and web marketing, search, social media, and other demand generation tactics, incorporating input from a diverse range of internal stakeholders and then leading their integration across the business• Own digital marketing metrics, analytics, and KPI, present results to leadership, and recommend solutions• Overseeing the progress and evaluation of campaigns, providing insight to recommend iterative improvements• Managed marketing and business development team• Oversee CRM to grow user engagement across key digital platforms

Dublin, Ie

Provided expert direction, consultation and training to the companies global marketing teams. Developed, executed and provided reporting on internet marketing strategies including: • Email marketing campaigns• Web analytics and tracking• Web strategy• Microsites / Landing pages• Digital advertising• PPC / CPC• Social media• Social strategy• Mobile app development• Digital video production• Website content management• Brand marketingProvided reporting and consultation on adjusting digital marketing campaigns to prove ROI and adjust to improve performance.New corporate website - Weatherford.comWorked on the team that developed a completely brand new corporate website for Weatherford.com on the Oracle WebCenter Sites platform. Created and managed website content, consulted on best practices, and created top level key videos for the global business unit landing pages on time and under budget.Social MediaCreation and posting of high quality content across multiple social media platforms. Facebook likes alone increased from 27,000 in February 2014 to 108,000 March 2015.Consultation on social initiatives with product lines to engage audience and drive participation for marketing objectives.Video ProductionCreated industry leading videos for Weatherford’s global business units across multiple states, highly complex fields, and many locations with an in-house team. Completed the project ahead of schedule and 10% under budget.Provided expert consultation and direction on in-house and third party video content. Ensured branding standards, technical support and content publication to digital platforms.

Houston, Tx, Us

I create, produce, direct, shoot, edit and deliver a variety of media content for our client's marketing needs. Responsible for creating internal marketing material for social media campaigns. Provided sales lead generation and technical media knowledge to close sales.

Houston, Tx, Us

DjangoWordpressPythonHTMLCSSJqueryJavascriptPhotoshopWebsite Template modification and buildingDjango module modificationWebsite backend managementPHPModified PHP plugins

Houston, Tx, Us

Worked with clients and development team to create websites from start to finish. Managed multiple website development projects at a time. Tracked billable time and project budget to ensure projects were delivered profitably and on time. Migrated content, created new copy for sites, developed code for sites and managed social media projects. Spoke publicly for informational and instructional purposes. Developed PR campaigns for organizations in the City of Houston. Provided technical support for clients over the phone, in person and with ZenDesk online ticketing system. Produced video for clients ranging from Non-Profit, Oil and Gas, Medical and more.

Houston, Tx, Us

Internal ITClient needs and HelpdeskRemote connection to NT serversDatabase maintenanceWeb masteringZendesk Client Support ticketsClient training curriculumBuilt video editing systemRemote server access and management

Houston, Tx, Us

Client Social Media ManagementWeb mastering in various CMS platforms (Wordpress, Drupal, Tendenci, static HTML)Video Production for both internal & client needsBloggingPR Campaign managementTaught internal employee training classesPublic SpeakingSchipul Con - Featured speaker and director of Video Production and PhotographyPhotography for internal and client needs/events

Houston, Tx, Us

Media producer/director for the ministries of Lakewood Church including (but not limited to): Coordinating intern, volunteer and equipment schedulesBudget managementEvaluate and make purchasing decisionsGeneral departmental duties such as: emails, phone calls, meetings, etc.Creating video content for various internal ministry needs Was responsible for: Lakewood Interns Building ministry media teams Growing In House Media Department Maintaining three editing systems Overseeing equipment maintenance and usage Meeting with ministry directors to create/develop campaigns, training, curriculum, and promotion for their ministries Coordinating intern, volunteer and equipment schedules Budget management Evaluate and make purchasing decisions Achievements: Received "Unsung Hero Award" for outstanding performance Trained "The Journey" media team Trained "La Red" and "Conexcion" media teams Trained two volunteers that have gone on to start their own media careersTrained two interns who were hired full time at Lakewood Church Produced 50 videos (on average) a year for 4 years Produced, directed, shot and edited: "40 Days Of Purpose" DVD with Danilo Montero "I Am Lakewood" church wide campaign for English and Spanish featuring Joel and Victoria Osteen and Marcos Witt Kidslife Training DVD Spanish volunteer recruitment video that produced 50+ new volunteers Oversaw "Fundamental Camera Operation" training DVD that was shot, edited and produced by an intern Specialties: Directing, editing, producing, writing, After Effects, training, consulting

Training and mentoring interns of Action House Ministries.Director / Senior editor of Action House TV which was broadcasted on satellite to over 100 stationsTraining interns to produce, edit and shoot Action House TV.Training interns on film production.