Brian Potter Email & Phone Number

Overland Park, KS, US

• Leading comprehensive marketing strategy and execution for an innovative security and consulting firm, driving measurable growth through integrated digital and traditional marketing initiatives. Orchestrating.
• Spearheading digital transformation initiatives including marketing automation, AI integration, and data-driven decision-making to optimize customer acquisition and engagement
• Leading end-to-end video content strategy, including production of client success stories, educational content, and service demonstrations that showcase industry leadership
• Directing comprehensive social media strategy across multiple platforms, focusing on thought leadership content and community engagement in the security sector
• Managing marketing technology stack and CRM operations to ensure data integrity, automation efficiency, and optimal lead management
• Developing and executing account-based marketing (ABM) campaigns to target high-value prospects and markets

Overland Park, KS, US

Video productionVideo producingVideo directingVideo editingClient relationship managementMarketing consultingMotion graphicsWebsite building and maintenanceWordpress developmentCMS managementServer managementWebsite hostingSocial Media ManagementGraphic designLogo design

Chicago, Illinois, US

• Lead marketing efforts drove 4,000+ new account sign-ups betweenDecember 2021 and March 2022. Launched and managed the Influencer program that onboarded 180+ Influencers ranging from micro to macro audiences. Launched.
• Owning all marketing channels, initiatives, strategies, and execution
• Direction for marketing materials including graphics, videos, landing pages, emails, and textmessages
• Managing the marketing budget
• Co-ordinating cross-departmentally to execute marketing and product strategies
• Creating, managing, and optimizing PPC campaigns

San Luis Obispo, CA, US

• Attended networking events and booked demo appointments with qualified leads. Developed a B2B pitch deck. Created proposal templates for our three tiers of offerings. Updated email newsletters for 7 games. Rebuilt our.
• Developing and executing marketing strategies
• Design, execute and oversee all aspects of our digital marketing department including our lead generation, marketing database, email, and display advertising campaigns
• Identifying, prospecting, and marketing to video game companies
• Set, analyze, and optimize marketing and product KPIs
• Oversee and manage all contests, giveaways, and other digital projects

Paso Robles, CA, US

• Built the marketing department from the ground up. Developed marketing campaigns and strategies that targeted B2C and B2B customers. Increased marketing (non-referral) sales by 290% from 2015 to 2018. Created and.
• Implementing successful, focused, integrated marketing strategies for B2B and B2C audiences
• Focus on financial drivers and managing return on investment objectives
• Aligning the organization’s activities with corporate strategic objectives and brand initiatives
• Promoting multi-channel marketing and digital innovation across the organization and driving a data-driven approach to marketing strategies and objectives
• Develop and own a comprehensive enterprise digital marketing strategy including content and web marketing, search, social media, and other demand generation tactics, incorporating input from a diverse range of internal.

Dublin, IE

• Provided expert direction, consultation and training to the companies global marketing teams. Developed, executed and provided reporting on internet marketing strategies including:
• Email marketing campaigns
• Web analytics and tracking
• Web strategy
• Microsites / Landing pages
• Digital advertising

Houston, TX, US

I create, produce, direct, shoot, edit and deliver a variety of media content for our client's marketing needs. Responsible for creating internal marketing material for social media campaigns. Provided sales lead generation and technical media knowledge to close sales.

Houston, TX, US

DjangoWordpressPythonHTMLCSSJqueryJavascriptPhotoshopWebsite Template modification and buildingDjango module modificationWebsite backend managementPHPModified PHP plugins

Houston, TX, US

Worked with clients and development team to create websites from start to finish. Managed multiple website development projects at a time. Tracked billable time and project budget to ensure projects were delivered profitably and on time. Migrated content, created new copy for sites, developed code for sites and managed social media projects. Spoke publicly.

Houston, TX, US

Internal ITClient needs and HelpdeskRemote connection to NT serversDatabase maintenanceWeb masteringZendesk Client Support ticketsClient training curriculumBuilt video editing systemRemote server access and management

Houston, TX, US

Client Social Media ManagementWeb mastering in various CMS platforms (Wordpress, Drupal, Tendenci, static HTML)Video Production for both internal & client needsBloggingPR Campaign managementTaught internal employee training classesPublic SpeakingSchipul Con - Featured speaker and director of Video Production and PhotographyPhotography for internal and.

Houston, TX, US

Media producer/director for the ministries of Lakewood Church including (but not limited to): Coordinating intern, volunteer and equipment schedulesBudget managementEvaluate and make purchasing decisionsGeneral departmental duties such as: emails, phone calls, meetings, etc.Creating video content for various internal ministry needs Was responsible for.

Training and mentoring interns of Action House Ministries.Director / Senior editor of Action House TV which was broadcasted on satellite to over 100 stationsTraining interns to produce, edit and shoot Action House TV.Training interns on film production.