Erum Anwar Email & Phone Number

Karachi, PK

Karachi

Karachi

• Develop all marketing project plans and manage the day-to-day development and coordination with cross-functional internal teams, external teams, and vendors from initiation to execution and retrospective
• Create and execute project plans, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals and final delivery
• Lead the project team and creative team in design, content development and implementation of digital, print, and environmental projects within all marketing campaigns
• Own project budget, scope, schedule and resources
• Collaborate with the Managing Director to understand and inform marketing strategy in service to the project objectives

Karachi

• TAF (The Abbassciy Family) Foundation of the Byco Group is a philanthropic organization focused on long-term development initiatives for the lesser privileged. KEY ACCOMPLISHMENTS:
• Successful launch of the TAFF Incubator Program
• Seeding & launch of TAFF’s Vocational Training Institute with end-to-end partners
• Successful launch of WOW (Women of the World) Festival 2016 in collaboration with British Council & Southbank Centre
• Development, launch and management of the TAF Foundation website
• Production and launch of TAFF-VTI Radio Campaign

Karachi

• KEY ACCOMPLISHMENTS:
• Developed & executed Corporate Campaign (TVCs, print, electronic & OOH) that resulted in a 25% increase in sales despite the drop in oil prices by 50%. Share value increased 4-fold to Rs50 per share.
• Developed & Executed Lubricant’s Launch (Industrial & Automotive)
• Planned & Executed Refinery Inauguration Ceremony by Honourable Prime Minister Mian M. Nawaz Sharif
• Established the Sustainability Report focusing on the CSR strategies of the coming year

Diploma

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