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Creating winning solutions for clients’ business media needs to achieve strong and sustainable market gains in the highly- competitive Chicagoland, Cincinnati & Detroit advertising markets.Forerunner in developing and implementing innovative and successful marketing/promotional strategies. Able to identify, leverage and optimize strategic markets with multi-tier advertising campaigns. Delivers the innovation and creativity that drives millions of dollars in revenue and profit growth.Specialties: * Sales Training, Team Building & Leadership* Corporate & Investor Marketing* Strategic & Tactical Marketing/Sales* Arbitron & Results-Based Sales Models* Multi-Media Advertising Campaigns* Public Relations, Branding & Endorsements
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Chief Marketing StrategistLevel 5 Media Apr 2018 - PresentGreater Detroit Area
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Senior Account ManagerRadio One Apr 2011 - PresentGreater Detroit Area -
Senior Media ConsultantWadl Tv May 2008 - Aug 2011 -
Account ManagerRh Donnelly 2007 - 2008
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General Sales ManagerSusquehanna Radio Sep 2004 - May 2007GENERAL SALES MANAGER: WFTK 96.5FM (11/2006- 5/2007)* Presided over the sale of Mojo Radio’s intellectual property rights to Radio One in late 2006.* Partnered with senior management to plan and develop Cincinnati’s first FM talk radio format.* Achieved 60% of annual budget for start-up format WFTK within the first four months.GENERAL SALES MANAGER: WMOJ 94.9FM (9/2004- 11/2006)* Increased the station’s sales revenue an average of 6% over forecasted budget.* Generated $150,000 NTR for the local trombo by developing and implementing “Cincinnati Homebuyers Tour.”- Challenged to build a team of first-in-class sales agents and maximize revenue-making opportunities.- Recruited, trained and managed salespeople while setting rates, managing inventory and developing sales budgets.- Created winning sales proposals, one-sheets and NTR programs to strengthen sales, increase brand awareness and capitalize on new/existing leads. -
General Sales ManagerCumulus Media 2006 - 2007
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PresidentLevel 5 Media Jun 2001 - Sep 2004* Received an Aurora Award for development of a long- format infomercial.Autonomous development and oversight of start-up marketing agency specializing in creating cohesive and consistent media placement solutions to strategically position clients and meet their marketing goals. Target market consists of small to medium-size Chicagoland businesses, e.g., dealerships, law firms, and construction companies, to develop radio, television, web design, and print promotions, including commercials and formatted programs. (www.level-5-media.com)- Executive operation of full service agency, responsible for everything from new account penetration to creative production.- Oversee development and implementation of marketing plans to create non-traditional revenue streams using several concurrent media outlets.- Hands-on involvement in copywriting, spot production, distribution (selecting by programming and budget), and results tracking.
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Account ManagerWjys Tv Feb 2001 - Jul 2002* Member of website development team (www.wjystv.com).Management training position designed to build television skills. Managed accounts for sales of airtime; sold and produced spot development services.- Selected to design sales training manual, media kits, and other marketing tools.- Gained substantial experience in camera work, lighting, blocking, editing, etc.
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General Sales ManagerCrawford Broadcasting Feb 1996 - Jan 2001* Achieved sales department growth from $250,000 to $600,000 by increasing volume of on-air and sales promotions after 1997 acquisition of additional stations.* Developed strategic promotions combining on air and promotions for Chicago events – generated $60,000 during first month and up to $400,000 in long-term revenue from clients who participated in the promotions.* Launched the Power 106 format, including development of operation strategies and programming philosophy.* Trained sales staff from around the country in the creation and execution of aggressive spot sales and innovative promotions.Achieved substantial sales and revenue increases for all stations after Crawford acquired WYBA and WYAA in 1997. Full accountability for setting rates, creating promotions, non-traditional revenue streams, and implementing necessary programming changes to reflect advertiser trends and preferences.- Hired, trained and established sales goals for 15 salespeople. -
Account ExecutiveCrawford Broadcasting Jun 1993 - Feb 1996- Developed sales training manual and other marketing tools.- Wrote monthly company-wide newsletter outlining new concepts for sales promotions.- Achieved 40% increase in net sales as Sales Manager.- As Account Executive, became the company’s 6th highest biller among 27 U.S. stations.
Kyle Simpson Skills
Kyle Simpson Education Details
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Marketing
Frequently Asked Questions about Kyle Simpson
What company does Kyle Simpson work for?
Kyle Simpson works for Radio One
What is Kyle Simpson's role at the current company?
Kyle Simpson's current role is Chief Marketing Strategist at Level 5 Media.
What is Kyle Simpson's email address?
Kyle Simpson's email address is ky****@****one.com
What is Kyle Simpson's direct phone number?
Kyle Simpson's direct phone number is +151338*****
What schools did Kyle Simpson attend?
Kyle Simpson attended Depaul University.
What skills is Kyle Simpson known for?
Kyle Simpson has skills like Radio, Advertising, Broadcast, Public Relations, Marketing, Television, Sponsorship, Social Media, Social Media Marketing, Radio Advertising, Digital Media, Radio Broadcasting.
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Kyle Simpson
Principal | Energy And Environmental Public Policy, Government Relations, Project DevelopmentHillsborough, Nc2hoganlovells.com, thompsoncoburn.com -
Kyle Simpson
Austin, Tx4mural.co, gmail.com, mfoxx.myspamkiller.com, devgo.com2 +151224XXXXX
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