Mahfuz Hasan Email & Phone Number

Dhaka, Bd

Dhaka, Dhaka, Bangladesh

• Develop media planning & buying strategy in line with company goal and business strategy.• Gather and organize information to plan advertising campaigns• Negotiating the best media price, quality and placement of advertisements resulting into cost saving, saving in commission and significant better visibility that will drive sales and market share up• Staying up-to-date about all media especially TV and digital media, in order to work out which programs, platforms, etc• Manage post campaign analysis to measure and report on marketing and advertising metrics• Developed and implemented performance improvement strategies and plans to promote continuous improvement.• Maintaining strong, effective relationship with the channels, Publications, Radio, online and other media houses, etc• Maximizing overall channel performance through simplification in planning, buying, monitoring, reporting process• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them• Proved successful working within tight deadlines and fast-paced atmosphere.• Learned new skills and applied to daily tasks to improve efficiency and productivity.

33 Smc Tower, Banani, Dhaka

Identify current media trends and consumer insights to achieve the best results from the communication for the business.Negotiate with media houses to optimize media efficiency.Planning, buying & Implementation ATL and Social and digital media.PR management for Brands and Company.

Banani, Dhaka

• Advertising and promotional budget recommendation and develop media strategy for the clients• Planned and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies• Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.• Proposed best media plan for the brand to get maximum reach and awareness• Negotiate the best rate for clients• New business development, market research for new media• Act as spokesperson for the organization and answer written and oral inquiries• Collaborated with media representatives to optimize coverage of special events.• Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.• Evaluated changes in ATL industry and social media trends to project sales demands.

Gulshan 1

• Increased brand awareness through creation of innovative print, TV media and digital productions for major media.• Supported upcoming projects and promote new product launches.• Analysis and negotiate the best deal for clients• Supervised online and offline ad campaigns, reporting on results.• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.• Maintain correspondence with global partners• Oversee company media budget, increasing cost efficiency and sales.• Explore and Execute Innovative Media

Gulshan 1

Strategic Media planning and buying,media research and analysis, client servicing

176 Baridhara Dohs,R#2 West

Acted as a media planner and buyer, which helped me to be a good negotiator. Also did media research which undoubtedly make me proficient with numbers, for data analysis to reach the core target group. Clients are Marico BD, BRACK Bank, BSRM, Qubee, Micromax, ACI Foods, AKtel, Arku Masala, and Partex plastic.

Dhaka, Dhaka, Bangladesh

• Report generate on competitor’s media activity, and help the planner to develop best plan for the brands• Maintain correspondence with media houses• Released the media booking to the channels and other media houses• Bought advertising space in newspapers and magazines.• Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.• Handled external communications with media and public relations professionals.• Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.

Master Of Business Administration (M.B.A.), Marketing, Cgpa 3.08

Master of Business Administration in marketing Management

Bachelor'S Degree, Islamic History & Culture, 2Nd Class

B.A Honors in Islamic History & Culture

Higher Secondary Certificate, Arts, First Division

Higher School Certificate (HSC) from Dhaka College-Dhaka

Secondary School Certificate, Science, First Division

Secondary School Certificate