Michael Rodriguez Email and Phone Number

Founded in 2014, Keystone Advisors is a national FMO in 48 states with locations in Houston and Dallas offering health insurance solutions to individuals, employer groups, and Medicare beneficiaries. Keystone Advisors also holds contracts for BPO (Business Process Outsourcing) for many top carriers in the ACA and Medicare space.Experience: Led the move to a new state-of-the-art 30,000sq foot corporate headquarters, overseeing the construction of a 200 seat call center, podcast room, doggie day care, 50 seat training room, yoga room, meditation room, and pickleball, basketball courts.Spearheaded marketing to create the first company rebrand and refresh , upon Keystone Advisors 10th anniversary.Leveraged industry relationships to save hundreds of thousands of dollars in agency staff, and IT development creating an efficient and scalable single source of truth for agent sales data.Took over the contact center sales and operations management which led to the best sales quarter in company history.Responsible for influencing the State of Texas to proclaim and officially recognize Keystone Advisors as an invaluable asset in providing health insurance and security to thousands of Texans.Responsible for captive agent sales, lead development, agency marketing, training, IT, and overall agency operations to create scalable, predictable, and repeatable solutions leveraging the innovations in technology without losing the necessary human engagement.

Responsible for growth strategy, customer insights, and revenue through strategic partnerships, marketing communications, advertising, digital content, social media, promotions, and events. Juno is a SaaS based next generation and AI curated human engagement platform transforming community, learning, and events.

Convoso's SaaS platform harnesses the most powerful omnichannel contact center solution with AI, to convert leads faster. Area of specialization: 183%+ growth in YoY ARR, built and led Partnerships, Channel, and Business Development for a SaaS B2B Sales team, developed GTM, bookings & commissions plans, strategic playbooks, and pricing model.

GD GOOD Snacks (GDG) was born out of the need to have sustainable, small-batch, healthy, non-gmo, plant-based, organic snacks. We wanted a classic taste with today's consumer in mind. With the launch of GD GOOD Ultra Premium Microwave Popcorn, GDG has proven you can consume plant-based, organic, sustainable, non-gmo, and vegan butter flavor popcorn in the microwave and it can taste better that any popcorn made on stove top or in a conventional machine.Launched on Amazon in December of 2020, GD GOOD Ultra Premium Popcorn earned Amazon's #1 New Release award and outpaced the sales of well known legacy brands like Newmans, Orville Redenbacher Naturals, and Jiffy Pop. After our launch period, GD GOOD earned the Amazon's Choice badge and I secured initial distribution agreements and shelf placement in top grocers and speciality shops across 3 states and growing. A 2021 "The Big Find" Winner on QVC & HSN and a finalist for season 13 of Shark Tank, GD GOOD Ultra Premium Popcorn is revolutionizing how people consume popcorn. In March 2020, I launched an online subscription service for our raving fans (at gdgoodsnacks.com) who can't get enough GD GOOD, and it's become 1/3 of our monthly revenue.Ignited by a small group of seed investors and my passion to create and develop, I am charged with developing, sourcing, creating the packaging and UX, managing the supply chain and distribution, consumer and customer marketing, hiring, operating, and selling GD GOOD Snacks. From farm - to- table, I own the process and the consumer experience.

Passion Sports and Entertainment is an independent boutique storytelling firm focused on accelerating revenue opportunities for brands by creating highly engaging, sometimes life-changing, experiences while making brands engaging and authentic to their target audience through multi-platform integrations, hospitality, content and event development, media sales, digital/social influencer development, sponsorship, and brand activations. From Soccer to Spartan to STEVE Harvey, we leverage consumer emotions to understand the consumer mindset at each stage and provide the right brand message and engagement at the right time. My primary role is to manage, lead, and grow Passion Sports + Entertainment and my focus is on multiplatform sponsorship sales and marketing, brand activation, and athlete/celebrity representation while leveraging data analytics, consumer insights and emotion to make winning decisions for our clients. From creating awarding digital and below the line fan experiences for the Dallas Mavericks, to developing an NHL Alumni pregame fan fest at the Winter Classic with Belfour Spirits and Audi, to securing a multi-year title sponsorship between USAA and Spartan Race, my team, in collaboration with amazing clients and stakeholders, was responsible for initiating, managing, and completing the program. My management and leadership in the organization includes leading Strategic Brand Integrations, P&L Management, Revenue Generation, Digital Monetization, Social Media Acceleration, Media Sales, Brand Marketing, Sponsor Activations, Virtual Reality Activations, Content Development, Sports & Entertainment Marketing, Promotions, Diversity and Inclusion Marketing, Data Analytics for lead gen and CRM, Digital/Social Media Marketing, Property Development/Valuation, Event Marketing.

TPN is a mid-size Omnicom agency-- making it a part of a global network of 1500+ agencies.TPN, traditionally known as a promotions agency, transitioned to focus on retail and ecommerce for its clients. Hired as temporary replacement for an employee on maternity leave, I earned a full time role after 90 days, reporting to the President of the agency and charged with assisting and/or leading the agency's relaunch and commerce focus, go-to-market strategy, and overall agency growth across 4 offices which means I was responsible for discovering new client opportunities in shopper marketing, e-commerce, tv/film integration, digital and social for new and existing clients including PepsiCo, Gatorade, Jockey, Hershey, Bank of America and 7-Eleven.

Intersport of a privately owned, 200+ person Chicago-based agency creating award-winning content and events. Working with Emmy award winning producers, we launched CelebTV Latino, a first-of-its-kind streaming entertainment program focused on the US Hispanic culture.

The Marketing Arm, or TMA, is 500 person+ Omnicom agency making it a part of a global network of 1500+ agencies.Known for awarding winning Sports Marketing, Promotions, Sponsorship, Digital & Mobile, Experiential, and Entertainment marketing, TMA is the creator of the Crash the Super Bowl campaign for Doritos, Uncle Drew campaign for Pepsico, State Farm's athlete integrations, and Tostito's Fiesta Bowl sponsorship. Built, scaled, and developed a multicultural business, the first of it's kind for TMA. I was charged with increasing revenue through new, multicultural focused strategic consultative thinking among existing clients as well as find new clients to leverage TMA core offerings through a multicultural lens. Over the course of 4 years I developed a differentiated, authentic, and award winning multicultural brand as a separate business unit of TMA, with our client-facing name, strategic thinking, and executional expertise. We grew from 1 (me) to over 50 FTEs, securing the Hispanic, African American, and Asian American marketing business for AT&T, State Farm, Frito Lay, and The Home Depot collaborating with other business units within TMA while securing new clients including Johnson & Johnson's Tylenol brand and Dell Computers. In addition to being the primary revenue generator and strategist, I was in charge of hiring, training, development, and management for 50 FTEs and the related P&L. Reporting to the CEO of TMA, I served on the senior executive board of fellow agency Presidents and leadership spearheading overall agency strategy, culture, and expanding our service offerings into cross-channel and integrated services for the 500+ person larger team.

ePrize, now known as Hello World- a Merkle Agency, is a leading digital promotions agency regularly atop the PROMO 100 for being a top promotions agency. When I was hired at ePrize, it had less than 40 employees and I was charged with starting the Chicago office for business development- selling digital promotions and ideas to new clients.In the first two years, I launched the Chicago office and was asked to launch the Dallas office as a self sustaining sales and account management office, as the agency grew to more than 300 FTEs. I grew the Dallas office into an award-winning team, and a 50% increase in revenue with name brand clients such as Pier 1, Dell, Southwest Airlines, American Airlines, and La Quinta Hotels.

Yesmail was a privately held email and database marketing agency, which went public in 1999 and was subsequently acquired by CMGI for $750,000,000 a year later. Hired in the early stages, I was a part of a small group of sales people charged with selling email marketing services to brands looking for a digital direct marketing solution. I led the sales team to the President's Award for top sales performer, and was asked to launch the Washington DC office for the agency and grow a team to support new business efforts.

Online CRM, email and database, marketing services company.

Interactive media and publishing company.